September 28, 2016
Minority & Small Business Week
Page 13
Boutique Owner has Love for Fashion
at an institution in New Jersey. She
began working in the health field in-
dustry after graduating, but the pro-
fession never quenched her stylistic
thirst.
“I have so many great memories
from growing up and most of them oc-
curred at a very special place – 3027,
the home of my grandparents,” says
White. “Strong family ties, woven
with my flair for fashion, helped ma-
terialize this idea of intertwining both
my love and my passion.”
It was a conversation with a friend
amid a month long leave of absence
due to a work related accident that
Chistina White specializes in trendy and affordable clothing at her Thirty27 Bou-
tique at 3519 N.E. Martin Luther King Jr. Blvd.
C ervante p ope
t he p ortland o bserver
Northeast Portland’s Thirty27 Boutique
translates one woman’s love of family and
fashion into a trendy and affordable clothing
locale for the working girl.
by
Thirty27 Boutique owner Christina White
originally had a different plan for her life,
though fashion was always in her sights. She
studied at Hampton University in Virginia
and Portland State University before com-
pleting a Masters in Public Health degree
Preparing the Next
Generation of Athletes
Certified trainer opens
sports facility
ics.
Sport psychology and the sociology of
sports are also blended into
the firm’s training programs.
The ProForce Athletics fa-
by C ervante p ope
cility, located at 4829 N.E.
t he p ortland o bserver
Martin Luther King Jr. Blvd.,
The founder of a local,
boasts of providing an envi-
minority-owned
athletic
ronment strictly focused on
training facility is making a
training, with “no televisions,
difference in preparing the
no machines and no comfort-
next generation of athletes,
able places to sit,” allowing
from high school to college
for athletic discipline to be
and beyond.
the full focal point.
ProForce Athletics is
Fontleroy specializes in
founded by certified train-
issues around an athlete’s
er DeShawn Fontleroy who
physical training. He’s also
is credentialed from USA DeShawn Fontleroy
known to give seminars and
Weightlifting and USA
Track and Field in utilizing functional move- lectures on the theory of sports training, as
ment systems and resistance band training. His well as consultations and lectures based on the
company also specializes in providing specific mental psychology, toughness and motivation
and professionalized sports training, with an
C ontinued on p age 26
emphasis on speed strength and sprint mechan-
made White finally make the business
plunge, putting into action a business
plan she had been sitting on for over
three years.
The personal support “propelled me
to stop being fearful and to just do it,”
she says.
White hasn’t looked back. Her shoe,
dress and accessory shop just celebrat-
ed its three year anniversary in August.
She is still bicoastal, balancing her
time between here and New Jersey,
but her mother helps run shop affairs
whenever she is not in town.
Thirty27 Boutique is located at
3519 N.E. Martin Luther King Blvd.