September 28, 2016 Minority & Small Business Week Page 13 Boutique Owner has Love for Fashion at an institution in New Jersey. She began working in the health field in- dustry after graduating, but the pro- fession never quenched her stylistic thirst. “I have so many great memories from growing up and most of them oc- curred at a very special place – 3027, the home of my grandparents,” says White. “Strong family ties, woven with my flair for fashion, helped ma- terialize this idea of intertwining both my love and my passion.” It was a conversation with a friend amid a month long leave of absence due to a work related accident that Chistina White specializes in trendy and affordable clothing at her Thirty27 Bou- tique at 3519 N.E. Martin Luther King Jr. Blvd. C ervante p ope t he p ortland o bserver Northeast Portland’s Thirty27 Boutique translates one woman’s love of family and fashion into a trendy and affordable clothing locale for the working girl. by Thirty27 Boutique owner Christina White originally had a different plan for her life, though fashion was always in her sights. She studied at Hampton University in Virginia and Portland State University before com- pleting a Masters in Public Health degree Preparing the Next Generation of Athletes Certified trainer opens sports facility ics. Sport psychology and the sociology of sports are also blended into the firm’s training programs. The ProForce Athletics fa- by C ervante p ope cility, located at 4829 N.E. t he p ortland o bserver Martin Luther King Jr. Blvd., The founder of a local, boasts of providing an envi- minority-owned athletic ronment strictly focused on training facility is making a training, with “no televisions, difference in preparing the no machines and no comfort- next generation of athletes, able places to sit,” allowing from high school to college for athletic discipline to be and beyond. the full focal point. ProForce Athletics is Fontleroy specializes in founded by certified train- issues around an athlete’s er DeShawn Fontleroy who physical training. He’s also is credentialed from USA DeShawn Fontleroy known to give seminars and Weightlifting and USA Track and Field in utilizing functional move- lectures on the theory of sports training, as ment systems and resistance band training. His well as consultations and lectures based on the company also specializes in providing specific mental psychology, toughness and motivation and professionalized sports training, with an C ontinued on p age 26 emphasis on speed strength and sprint mechan- made White finally make the business plunge, putting into action a business plan she had been sitting on for over three years. The personal support “propelled me to stop being fearful and to just do it,” she says. White hasn’t looked back. Her shoe, dress and accessory shop just celebrat- ed its three year anniversary in August. She is still bicoastal, balancing her time between here and New Jersey, but her mother helps run shop affairs whenever she is not in town. Thirty27 Boutique is located at 3519 N.E. Martin Luther King Blvd.