August 14, 2013
Jîortlanh (Obstruer Diversity Special Edition
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C/?r/s McGowan (left), Trail Blazers president and chief executive officer, and Dr. William Johnson,
president o f Moda Health, appear at a news conference Tuesday to announce the renaming o f
Portland's Rose Garden Arena to “Moda Center at the Rose Quarter. ”
Portland’s Rose Garden was constructed in 1995 as home to the
Portland Trail Blazers. A new name for the arena was announced
by team officials on Tuesday.
Moda Health Wins Arena Naming Rights
Rose Garden name goes away for sponsorship deal
The Portland Trail Blazers and
Moda Health have unveiled a com­
munity partnership that changes the
name of the Rose Garden to “the
Moda Center at the Rose Quarter,”
effective immediately.
M oda Health, form erly ODS
Health, is a retail health insurance
company headquartered in Portland
and serves customers in Oregon,
Washington and Alaska.
The arena’s 10-year sponsorship
agreement was jointly announced
Tuesday during a news conference.
No financial terms were revealed,
but sponsorships are known to add
take our organization to the next
Physical transformation of the
level,” said Chris McGowan, Trail arena and Rose Quarter will begin
millions of dollars to sports fran­ Blazers president and chief execu­
immediately, with new signage and
chises. At the request of Trail Blaz­ tive officer. “This agreement en­
other visual elements being added
ers owner Paul Allen, the new logo ables us to reinvest in the company
gradually, officials said. New graph­
for the Moda Center, when unveiled and the team at levels that impact
ics for the home court surface of the
at a later date, will incorporate a rose every aspect of the fan experience, Trail Blazers are scheduled to debut
as a salute to the city of Portland. including the facilities, amenities,
in time for the team’s regular season
“These are the types of large- events and even the product on the
continued
on page 7
scale partnerships that are going to court.”
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OUR FUTURE
It is our primary goal as a labor union to better the lives o f all people working
in the building trades through advocacy, civil demonstration, and the long-held
belief that workers deserve a “family wage” - fair pay for an honest day’s work.
OUR FAMILIES & OUR COMMUNITIES
A family wage, and the benefits that go with it, not only strengthens families, but
also allows our communities to become stronger, more cohesive, and more re­
sponsive to their citizens’ needs. Our ongoing efforts to establish Area Standard
wages and benefits knows no bounderies of race, creed, color, gender, beliefs,
or country of origin.
Pacific Northwest
Regional Council
of
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