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Corporate Witchcraft
Voila: Unhealthy foods turn into healthy profit margins.
by Khalil Bendib
Giving Climate Change the Cold Shoulder
TV news
coverage is
spotting and
misleading
D on K raus
It’s su m m er — tim e
fo r b arb ecu es, fam ily
vacations, and July 4th
fireworks.
U nfortunately, su m m er has also
becom e a tim e for wildfires, drought,
triple-digit heat w aves, catastrophic
storm s, and oth er deadly rem inders
o f the im pact clim ate change has on
o u r planet.
T his M ay, carbon dioxide levels
in the atm o sp h ere reached 4 00 parts
p er m illion fo r the first tim e in 3
m illion years. T hat nu m b er offers a
stark in d icato r that current in itia­
tives to slow clim ate ch an g e are
failing.
T he scientific evidence is m o u n t­
ing. L ast y e ar w as the hottest year
on record, acco rd in g to the N ational
O ceanic and A tm ospheric A d m in ­
istra tio n . T h e ag en c y d e sc rib e d
2 0 1 2 ’s ex trem e heat as part o f a
longer-term trend o f hotter, drier,
by
a n d p o te n tia lly m o re e x tre m e th eir nightly new s program s a total
U.S. m edia clim ate change cover­
w eather.
o f 12 tim es in 2012. So far, in 2013, age isn 't ju s t spotty — It's also
T h e h e a t w a s a p p a r e n t at they have only rep o rted segm ents m isleading.
G eorgetow n U niversity w here Presi­ on the issue nine tim es (including
U nfortunately, som e o f the m ini­
dent B arack O b am a sw eated under c o v e r a g e o f O b a m a 's c lim a te mal netw ork and cable TV news cov­
a ho t su m m er sun as he laid out his speech), according to the w atch ­ erage on clim ate issues that A m eri­
next steps on clim ate change b e ­ dog group M ed ia M atters.
cans do see ju st provides a platform
fore a ch eerin g crow d o f m ostly
E ven w ith extrem e events like for groups and individuals w ho ig­
college students saying, "I refuse C olorado's w ildfires and Superstorm nore scientific consensus, and deny
to condem n y o u r g eneration and Sandy, the netw orks aren't m aking either that the clim ate is changing or
future g en eratio n s to a p lanet the c o n n e c tio n b e tw ee n th e in ­ that global w arm ing is being brought
that's b eyond fixing."
c re a s e d te m p o o f c a ta s tro p h ic about by hum an activity.
O bam a raised the stakes on the events and global w arm ing. T his is
In his G eorgetow n speech, O bam a
d ism issed deniers, arguing "it is
im perative for the U nited States to
couple action at hom e w ith leader­
ship in ternationally. A m erica m ust
help forge a truly global solution to
this global challenge."
T he next global clim ate talks will
- President Barrck Obama
take place at a sum m it in R io de
K ey sto n e X L p ip e lin e d ecisio n , literally bad new s because nearly 30 Jan eiro next year. O u r nation m ust
noting the "net effects o f clim ate percent o f A m ericans stay on top o f play a leadership role in these n ego­
im pact w ill be absolutely critical to cu rren t events by w atching netw ork tiations. T o be a credible leader at
determ ining w hether this project will T V . (A slightly larger share o f us get these m eetings, how ever, U .S. law ­
g o forw ard." H e identified clim ate o u r new s from cab le TV ).
m ak ers and d ip lo m a ts need the
change as the m ajor ch allen g e o f the
A recent Pew R esearch C enter A m erican people's support.
cen tu ry .
poll found that only one in three
A nd how can o ur nation have a
T his slow m otion d isaster is big A m ericans believe "global w arm ing serio u s co n v ersa tio n on clim ate
new s, right? N ot, unfortunately, in is a 'very serious p ro b lem '." In 2007, w hen T V new s w on't co v er the cli­
the m ajor m edia. The three m ajor TV the sam e poll found that nearly h a lf m ate crisis?
netw orks— A BC, C BS, and N B C — o f A m ericans co n sid ered this to be
Don Kraus is the President and
co v ered clim ate change in depth on the case.
CEO o f GlobalSolutions.org.
Net effects o f climate impact will be
absolutely critical to determining
whether this project will go forward.
I