lune 19, 2013 jJn rt lattò CObseruer Page 19 Reaching Out for Equity c o n t i n u e d f r o m page 3 vices to carry out the work, the business is awarded with a con tract. Portland’s leaders in govern ment, however, have pushed for even greater participation from minority business firms that are desperately underutilized, offi cials said. “Oregon hasn’t necessarily been the friendliest to minority and women-owned businesses” says Moody who has been with the city for 18 years. Portland has made a concen trated effort to expand the diver sity of the firms receiving these contracts through their Minority Evaluator Program. Started in late 2009, the pro and Christine Moody o f Portland Procurement Services work for strong relationships with minority andwoman- gram requires all the city’s bu TlffaniPf nson reaus to include at least one owned businesses as a crucial element to the city’s growth. minority evaluator in the pro Penson and Moody both cess of procurement contract agree that having these kinds • Fam ily Law ing. of strong contracting relation • Bankruptcy Tiffani Penson is in charge of ships with minority and women • C rim inal Law outreach to these communities owned businesses is nearly as • E xpungem ents as the head of the program. important for the owners as it • Animal Law She said the effort includes is for the city. meetings with African, Latino, • R eal E state M atters “Whether you’re a contrac and Native-American leaders tor or just as a person, you’re • W ills & T rusts and the groups promoting mi different and I think that bring • P robate nority businesses, like the Or ing that to the table is going to PC egon Association of Minority help the city do things differ Entrepreneurs and Hispanic ently.” Moody says Metropolitan Chamber. “We want to see everybody "y-y H It is outreach like this, Penson thriving and not just a certain says, that is allowing Procure segment of the population.” she ment Services to better under adds. stand the needs of these busi You can learn more about nesses and giving them the tools Procurement Services and con (503) 288-5522 to grow with them. tracting opportunities by visiting Jacqueline Lawson, owner port 1 andoregon. go v. 3537 N. Williams Avenue, Suite 101 of social media startup Hot w w w .petersonlevine.com and Mobile says contracting with Procurement Services has Upholstery Cleaning • Sofa/Loveseat • Pet Stains • Flood Restorations helped her understand the “lay of the land” businesswise. Lawson, who has done busi ness across the states, says Preston and Moody are re sponsible for one of the best CARPET CLEANING A STEAMER procurement services she has 5 0 3 - 7 0 5 - 2 5 8 7 ’ encountered. “Not only have I done well, Para i2 Rooms + Hall but many others who have uti lized the city’s Procurement ■ E xtra I rooms $10 Services have been success 2013 Jefferson High | each with ful,” she says. coupon. ATTORNEYS Local Lawyers fo r Your Legal Needs Congratulations graduate 10 Years o f References Available I Complete House Advertise with diversity in11Portland O b se rv e r C all 503-288-00^3 ads@portlandobscrver.coin I I Up to ?99 J lOOOsq feet ijvith coupon. 95 Free Deodorizer Licensed • Bonded • Insured Carpet Cleaning Spot/Stain Removal • 24 Hour Flood Service Upholstery Cleaning • Area Rug Cleaning Dry Time 2-4 Hours • Free Estimates • Available Weekends