December 21, 2011____________________________W
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Mobile Phones
Among mobile phone users, 33% o f all
African-Americans own a smartphone.
Additionally, 44% of all new mobile
phone purchases by this group are
smartphones.
African-Americans tend to use phones
African-Americans' Preference of
1/3 of all African-Americans
own a smartphone.
Online
African-American Internet Users and Visits to Categories of Sites
During July 2011...
There were
23.9 million
active African-American Internet users
o f which...
7 6 % visited a Social Networking/Blog site
5 4 % visited a Travel site
5 0 % visited a Mass Merchandiser site
5 0 % visited a Current Events & Global News site
44% visited a Health,
Fitness & N utrition site
African-Americans are 30% more
likely to visit Twitter.
3 9 % visited a Sports site
visited a Coupons/Rewards site
3 7 % visited a Broadcast Media site
3 1 % visited a Financial Info & News site
Source: Nielsen, NetView, Total (July 2011)
These figures should not be trended with Home and Work data used prior to July 2011.
nielsen
Copyright © 2011 The Nielsen Company.
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