January 12. 2011
M a r t in L u t h e r K in g J r .
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Page 17
vf) 2011 s p e c ia l eel it ion
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Oprah Aims for "Mindful TV"
Her OWN
TV network
takes flight
(AP) — She is already the most
influential woman on television,
publishes a magazine, has starred
in movies, opened a school in
South A frica and is one of
America's biggest celebrity phi
lanthropists.
So why is Oprah W infrey
tak in g p erh ap s the b ig g est
gamble in her life and launching
a cable TV network? Because
she believes people are hungry
for shows that entertain, in
spire and offer what she calls
"mindful television."
"What 1 want to do is build a
channel that is a respite for your
mind, an oasis of stimulation
that you come away from with
little pieces of light.
"I'm aiming for a moment
where somebody could say, 'I
never thought of it that way
before.' Ijust love that," Winfrey
56, told Parade magazine.
Three years in the making, the
Oprah Winfrey Network (OWN)
kicked off with the New Year
with a weekend of "sneak peeks"
into the array of largely female-
oriented original series, lifestyle,
and advice shows that viewers
can expect in the first year.
OWN, a venture betw een
Winfrey's Harpo Inc and Dis
covery Communications, will
be available in some 80 million
homes.
The OWN launch has brought
with it some uncharacteristic
anxiety for Winfrey, who will
end her popular U.S. daytime
ch at p ro g ram , "The O prah
Winfrey Show" — which airs in
some 140 countries — in May
after 25 years.
She told her magazine "O"
that she has "never felt such
fear in all my life" than she has
in launching OWN in a crowded
TV market packed with hun
dreds of cable channels.
Winfrey will appear in only
70 hours of programs in 2011,
but the OWN schedule has the
unmistakable flavor of uplifting
tales, self-im provem ent and
struggles in the face of adver
sity that has come to be known
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Oprah Winfrey is shown during a segment o f an episode o f
"Master Class" from the new Oprah Winfrey Network (OWN).
as "Oprahfication."
The lineup includes a four-part
special bringing together health,
wealth and relationship experts
Dr. Phil McGraw, Suze Orman
and Dr. Mehmet Oz. There are
two reality shows about the frac
tious relationships between movie
stars Tatum O'Neal and her fa
ther Ryan O'Neal and country
singers Wynonna Judd and her
mother Naomi Judd.
There will be frank sex and
relationship therapy from Dr.
Laura Berman and another reality
series called "Kidnapped by the
Kids" in which children force their
parents to ditch work for family
time.
Two shows were O prah's
ideas. "Oprah Presents Master
Class" features eight famous
people including rapper Jay-Z,
poet Maya Angelou, actor Sidney
Poitier and TV entrepreneur
Simon Cowell talking about their
lives' lessons, triumphs and set
backs.
Winfrey has admitted the pres
sure is on to succeed, but said she
was looking beyond initial audi
ence figures.
"What will be a failure is if
nobody comes and watches this
network. What others will per
ceive as failure is if some shows
don't succeed," she told Parade
magazine.
"I'm concerned about the big
ger overall picture: my belief that
people are basical ly good and want
to see the good in them reflected
through their experiences and the
shows they watch."
In Portland, watch OWN on
Comcast, Channel 220; DirectTV,
Channel 279; or Dish Network
Channel 189.
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