^ìj Minority & Small Business Week Page 6 O ctober 6. 2010 Cutting Edge Business Training Innovative programs come to new facility by J ake T homas T he P ortland O bserver If you're in the throes of unem­ ployment or just want to shake off the shackles of your cubicle, start­ ing your own business might not be a bad idea. For those who do decide to take the plunge, you don't have to do it alone. Portland Community College offers a program called “Continuous Learning for Indi­ viduals, Management & Busi­ ness,’’, a new facility at 1626 S.E. Water Ave. that can be a great help to businesses ranging from startups to those up and running. The Portland Observer sat down with Tammy Marquez, the interim director of PCC's Small Business Development Center which manages CLIMB, and Kedma Ough, the executive direc­ tor of Micro-Enterprise Inventors Program of Oregon, to find out what resources are available to start up businesses. "Our focus is on challenging and inspiring entrepreneurs to start or grow healthy businesses," said Portland Community College offers training programs for small business owners and professionals Marquez, which PCC helps by pro- at the new CLIMB center (Continuous Learning for Individuals, Management and Business), at viding advising and training. 1626 S.E. Water Ave., just north of the Oregon Museum of Science and Industry. BUSINESS '7//A OF A SWITCH LOOKING FOR AN INSTANT-ON FOR ENERGY SAVINGS? Lighting upgrades and lighting controls are the best first step to energy savings for your business. Your investment in high-efficiency lighting can generate big energy savings, put your business in a positive light and create a more productive environment for customers and employees. Cash incentives from Energy Trust of Oregon mean your investment in efficiency can pay dividends in as little as two years. For information about cash incentives, talk with your lighting contractor. Energy Trust can also refer you to a qualified trade ally contractor. Call us at 1.866.368.7878 or visit www.energytrust.org Serving customers of Portland General Electric, Pacific Power, N W Natural and Cascade Natural Gas. EnergyTrust of Oregon Lighting is just the beginning. Heating and cooling upgrades and high-efficiency equipment can boost your bottom line by reducing your energy related operating expenses Talk w ith Energy Trust about solutions that can help your business thrive. She said the CLIMB Center is designed to help out about 900 business owners a year. Many economists say that the best time to start a business is when the economy is recovering from a recession. However, Marquez and Ough say it really depends on what the business plan is. "Business planning is incred- ibly important," said Marquez. However, she likens many cli- ents, who are brimming with en- thusiasm and energy, to thor- oughbred racing horses, champ- ing at the bit. "All they want to do is have you raise the gate and start run- ning. They don't know where they are running,” she said. The CLIMB Center for Ad- vancement and the small business center offer training on just about every aspect of running a busi- ness including marketing, leader- ship and management, data accu- racy, computers and more. Most classes are free or affordable, and there's no cut off point. Marques said that some clients stay with them for 10 to 20 years, One business has been coming back for 50 years. PCC works closely with the mi- cro-inventors program, which pro- vides additional training and con- sulting, primarily for inventors and innovators. Ough said she works with en­ trepreneurs who range from the idea phase to others who are look­ ing at licensing. "One of the things I always share with people is that there's this notion that to be an inventor you have to be a scientist or re­ searchers sitting in a lab coming up with an idea," said Ough, which is often not true. She said that she does have a lot people who might fit the more common profile of an inventor­ coming to her seeking help on consumer products and green technology ideas, but also has plenty of clients who might not be as expected, especially women who have baby products. Marquez said that two big chal­ lenges to startup businesses is the lack of consumer spending and banks tightening up lending. “[Banks] are saying to the small business owner, if you have a viable idea, if you have a way to pay back the loan, if you have the ability to provide us with three years of financials and you are bankable, we will look at your re­ quest,” said Marquez. “In my opinion this is how it should have been all along." H ow ever, both Ough and Marquez stress that there are ways to get around this. Both say that getting a loan isn't always a good idea. Often clients will come to them saying that they need cash for something like an ornate office when the debt will likely become cumbersome and the re- furbished room won't add much to the company's bottom line. "If it doesn't lead to sales, what's the point?” said Ough. They recommend looking for ways to do in-kind trades with other companies before taking out loans to keep costs down, It's also important to collabo- rate with others as well, Ough recalled a client who had developed a headband device meant to keep peoples' heads steady during flights so that they avoid neck cramps. Another cli- ent who worked in the medical field suggested that instead she look at marketing it as something that could help out caregivers who deal with elderly and disabled’ patients who need to be spoon fed. This client just got a manu- facturing deal, she said, Lastly, new businesses should always look at getting certified as a minority, emerging, disadvan- taged or woman-owned business because it can lead to special busi- ness opportunities, "Being a 100 percent woman- owned business does have it ad- vantages," said Marquez.