November os. 2003_____________________________________
(Elie Jlortlanò (Dbseruer__________________
Ask Deanna! is an advice
column known for its fear
less approach to reality-
based subjects.
Alcohol Advertising Bombards Youth
Talk with kids
about the messages
they take in
I f asked whai the number-one
drug problem is among A m erica's
youth, how w o u ld you answer?
M a riju a n a ? C o c a in e ?
H eroin? Ecstasy?
ing reaching A frica n -A m e rica n
gives her his paycheck and w o r
ships the ground she w alks on be
m e n 's faces and her a ttitu d e has
cause she's cute. She talks down to
changed o ve rn ig h t.
him , and has other men in the house
w h ile he's w o rking . Now it's a tth e
around th in k in g she's a sex s y m
b o l because o f her breasts and I
point w here none o f the guys visit
because they d o n 't want to deal
w ith
h is g ir lf r ie n d .
--S ta n
M org an to n: N C
c a n 't stand it. --P a u l; Tulsa, O K
fo r beer, ale, and d istille d spirits in
our com m unity and in publications
and radio and television program
m ing that are most popular w ith our
you th.
take a hard look at how alcohol
m arketing is influencing the d rin k
ing decisions o f o u r young people
and talk w ith ou r kids about w hat
messages the y take
from the alcohol adver
tising they see. We also
need to urge o u r state
and
fe d e ra l
po licym a kers to take
Am erican kids. N a tion
a lly, more youth d rin k a l
actio n to protect all
youth from overexpo
sure to alcohol adver
cohol than smoke ciga
tising and m arketing.
rettes o r m arijuana o r use
cocaine.
Ken Ray is the O r
egon f ie ld d ire cto r f o r
the Center on A lcohol
A ccording to the O r
A lco h o l use contributes to the
three le a d in g causes o f death
am o ng A fr ic a n - A m e r ic a n 12-
through 20-year-olds: hom icide,
unintentional injuries (including car
•accidents), and suicide. W h ile A f
rican-Am erican youth are not d rin k
i n g as much as non A fric a n -A m e ri
can youth, they s till suffer more
from alcohol-related health prob
The Center on A lco h o l M arket-
in g
and
Y o u th ,
based
at
Georgetown U n iversity, recently
A fric a n -A m e ric a n yo u th are
overexposed to alcohol advertis
the o th e r fo o t is n ’ t it?
s h o u ld ’ ve k n o w n new breasts
o r come to you fo r advice? I f he
wants to w ork like a dog, look like a
fool and feed other men o f f his pay-
firs t tim e w ith a g u y 1 re a lly lik e
and I d o n 't w ant the sm ooch rules
w o u ld shoot he r s e lf-e ste e m sky
h ig h , b rin g new a tte n tio n and
sin ce she pa id f o r th e m p u p
check, let him. Some men enjoy
being treated like dirt bags and they
Santa M o n ica , CA
love it even more com ing from a
pretty g ir l. The tw o o f them must be
happy because she hasn’t left and
he hasn't kicked her out. You and
your friends need to quit player hat
to mess thin gs up.
--R e g in a ;
Dear Regina:
F o rg e t easy, i f y o u 'v e n e ve r
dated h im b e fo re , yo u s h o u ld n 't
be t h in k in g ab ou t p u ttin g y o u r
lip s on h is b o d y.
You do n’ t
Dear Deanna!
k n o w i f h e ’ s in fe c te d , has ta rt
b re a th , diseases o r w h a t. T he
tim e w h en k is s in g s h o u ld o c c u r
is w h e n it feels rig h t fo r both
H e lp me w ith this dile m m a . I'm
s ta rtin g a new frie n d s h ip and
p e o p le and a fte r y o u 'v e g o tte n
to k n o w each o th e r. D o n ’ t get
ing, be glad your friend is not in the
streets and get a life o f your own.
that the tw in s are c a u s in g p r o b
lem s. I f s im p le c o m m u n ic a tio n
c a n 't g e t h e r h o o te rs u n d e r
c o n tro l, g rin and bear it o r seek
p ro fe s s io n a l c o u n s e lin g .
Ask Deanna is w ritte n by D eanna
M.
W rite Ask D e a n n a ! E m a il:
a s k d e a n n a l @y a h o o .c o m
A frican -A m erica n youth saw 66
can Am ericans is 31 percent greater
than fo r the general population.
percent m ore beer and ale, and 81
National surveys have found that
w h ile frequ en t heavy d rin k in g
Tuesday and Thursday Evenings
5:00-8:00 p.m.
vertising in magazines, as measured
by gross ratings points, than did
among w hite 18- through 29-year-
old males dropped between 1984
and 1995, rates o f heavy d rin kin g
n o n -A fric a n -A m e ric a n youth in
2002.
(last check in a t 7:30 p.m.)
percent more d istille d spirits, ad
NE Health Center
MLK J r. Blvd. And NE Killingsworth
(Enter in rear door near Emerson, go to 2nd floor)
A frican -A m erica n youth heard
12 percent more beer advertising,
Se habla espanol los Martes
and 56 percent more distille d spirits
advertising, on radio in 2002 than
For more information on HIV and testing
Call the Oregon AIDS Hotline 1-800-777-AIDS
non-A frican-A m erican youth. T w o
radio form ats - urban contem po
rary and rhythm ic contem porary
h it - accounted fo r alm ost 70 per
a ' - a :';t>-£ 3
e ■ Jc ' o' "ó . ' o ' a
Multnomah County Health Department
NEW S E A S O N S J
M A R K E T
THE
S a m p le o u r fre e -ra n g e
D ie s te l tu rk e y a n d T h a n k s g iv in g
d eli s id e s th is w e e k e n d
1 1 a m -5 p m S a tu rd a y & S u n d a y
ON
THE
...to p re -o rd e r y o u r
T h a n k s g iv in g tu rk e y
a n d side d ish e s.
View o u r
entire T h a n k s g iv in g
m e n u o n lin e
Three, Ways iff Order!
1. O nline, w w w .n e w s e a s o n s m a rk e t.c o m
2. Visit o n e o f o u r sto re s
3 Call o n e o f o u r sto re s
C O N C O R D IA
N E 3 3 r d & K illin g s w o r t h
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N E 6 1 s t & C o r n e ll R d
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503 648 6968
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or
P.O. Box 88847, Los Angeles, CA
90009
Free H IV Testing
in NE Portland
o f Disney.
You
pies, she's g o in g to fla u n t the m .
L e t her k n o w y o u r fe e lin g s and
can youth in 2002. This includes
alcohol-related diseases fo r A f r i
challenge comes from the en viro n
m en lo o k at y o u r w ife is the w a y
y o u 'v e lo o k e d at o th e r w o m e n .
K in d o f hard w ith the shoe on
seem easy? I 'm g o in g o ut fo r the
A lco h o l advertising was placed
and Kids and The W onderful W orld
the front lines o f battling addiction
and abuse o f alcohol, a significant
kray @ orpartnership. org.
Real People, Real Advice
Y o u ’ re a m an and the sam e w a y
w ant to know i f yo u kiss on the
firs t date, does that m ake you
on all 15 o f the television programs
most popular w ith A fric a n -A m e ri
in the population.
the same age group.
W h ile many are hard at w o rk on
p ro g ra m based a t G eorgetown
U niversity that m onitors the p ra c
tices o f the alcoh ol industry to
Take your spoon out o f your friend's
K o o l-A id and m ind your ow n busi
ness. Has he raised his hand for help
She w a lks
Dear Paul:
Dear Stan:
ing when compared to n o n -A fri
can-Am erican youth.
programs such as Bernie M ac, The
Simpsons, K in g o f the H ili, M y Wife
and alcohol problem s remained
high among A frica n Am ericans in
M arketing and Youth, a national
issued a report that documented
the amount o f exposure that A f r i focus attention a tu l action on in
can-Am erican youth have to alco dustry practices that jeopardize
hol m arketing. The findings are the health and safety o f Am erica's
striking:
youth. He can be reached a t
lems as they age than other groups
The age-adjusted death rate from
M y w ife has new breast im p la n ts
and now the y're w re cking m y m ar
riage. She wants to dress s k im p y ,
she’ s alw a ys p u ttin g her chest in
you th.
It is im portant fo r a ll o f us to
youth, in clud in g A frica n -
can 11 th-grade students, it is nearly
37 percent.
Dear Deanna!
Dear Deanna!
significant amounts o f advertising
used by
past 30 days. For A fric a n -A m e ri
be i t ' l l happen.
A close friend o f mine date’ s a g irl
w h o 's using him . He works hard,
A lc o h o l is the drug
Am erican eighth-grade students re
ported having taken a drink in the
to p la n the k is s , i f it 's m e a n t to
cent o f a ll radio alcohol advertis
but a ll are wrong.
egon Departm ent o f Human Ser
vices, nearly one-third o f A frica n -
y o u r s e lf em b a rra sse d b y t r y in g
ment in w hich children are gro w in g
up. That environm ent is m arked by
A ll are good guesses,
m o st w id e ly
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