Jlurt lattò ®b»erUCr ________________________ |une2S’ 2003
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Youth Overexposed to Alcohol
The m arketing o f alcohol in A f
rican-A m erican com m unities has
stirred national controversy in
the past. N ow, the C en ter on A l
cohol M arketing and Y outh at
G eorgetow n U niversity has re
leased the first system atic review
o f alcohol advertising d irected to
A frican A m ericans.
“A frican-A m erican com m uni
ties across the country have been
increasingly concerned that the
alcohol industry view s our c h il
dren a sju st another m arketplace,”
said R everend Jesse B row n, ex
ecutive directo r o f the N ational
A ssociation o f A frican A m eri
cans for Positive Im agery. “The
C enter’s report will give A frican-
A m erican com m unities the infor-
m ation they need to help our
youth grow up safe and h ealth y .”
In auditing the exposure o f A f
rican-A m erican youth, ages 12 to
20, to alcohol advertising in maga
zines and on television and radio
in 2002, the C enter found that
alcohol advertising w as placed
on the television program s m ost
p opular with A frican-A m erican
y o u th .
A lc o h o l a d v e rtis e rs sp e n t
$11.7 m illion in 2002 to place ads
on all 15 o f the program s m ost
po p u lar with A frican-A m erican
youth, including Bernie Mac, The
Sim psons, K ing o f the H ill, My
W ife and K ids, and The W onder
ful W orld o f D isney.
C o m p ared to n o n -A fric a n -
American youth, African-Ameri
can youth saw 66 percent more
beer and ale advertising and 81
percent more distilled spirits ad
vertising in magazines in 2002, and
45 percent more advertising for
“low-alcohol refreshers.”
“T his report clearly show s
that A frican-Am erican youth are
b eing overexposed to alcohol
a d v e r t i s i n g ,” s a id D a v id
Jem ig an , research directo r for
the Center. “ In previous reports,
we found significant ov erexpo
sure o f all youth to alcohol ad
vertising in m agazines and on
television and radio. T his new
report gives parents o f A frican-
A m e ric a n y o u th c a u s e fo r
co n cern .”
You Owe It To Yourself!
Association * Serving Portland and Vancouver.
Roadblocks to Justice
Bush and
Congress attack
poor children
and working
families
by
M arian W right E delman
So many Americans have been
preoccupied with the war in Iraq,
the war on terrorism, and their
struggles to hold on to or get a job
in this period o f economic dow n
turn, that they are unaware o f the
other w ar underway that will affect
everybody living in America for
decades to come.
It is the Bush adm inistration’s
and C ongress’
radical w ar on
p o o r ch ild ren
an d w o rk in g
families, which
will dism antle
the role o f gov
ernment as we
know it in m eet
ing the needs o f
th e p o o r, th e
young, the dis
abled, and work
ing families. It is an unprecedented,
across-the-board assault, which
seeks to starve the federal govern
ment o f resources to m eet our
children’s needs.
Providing massive tax cuts to
therichin2001 and 2003 while dis
mantling child investments like
Head Start, health care, child care,
and education will leavem illionsof
children behind. And the reckless
tax cuts enacted by Congress in
2003 and signed by President Bush
Marian Wright Edelman
last month amidst economic down
turn and growing deficits will pro
vide nothing to millionsoffam ilies,
including a majority o f Black and
Latino children. However, these
children will disproportionately
suffer from callous and huge bud
income children in hard working
civilian and military families.
In an unjust, callous last minute
act, help to fam ilies with incomes
between $ 10,500 and $26,600 was
eliminated. Yet every millionaire will
get a $93,500 tax break this year.
A fter a huge public outcry, this
flagrantly unjust action was swiftly
corrected by the Senate by a vote o f
9 4 - 2 w ithout adding to the deficit.
The House should do the same
immediately.
Y et H ouse leaders are putting
up roadblocks and trying to give
still m ore tax break s to higher
incom e fam ilies by insisting on a
$82 billion bill to correct a $3.5
billion injustice.
Poorchildren in working families
should not be held hostage to more
political shenani
gans. Quick action
is essential to help
excluded low -in
come families.
1 h o p e th e
W hite House and
C o n g re s s io n a l
leaders will correct
the gross injustice
d e n y in g h a r d
working families
like these child tax
credit refunds while lavishing hun
dreds o f billions o f dollars on m il
lionaires.
The White House and the House
o f Representatives should see that
the Senate version o f the child tax
credit is passed now so that fam i
lies w ho need help most will get it
w ithout further enriching families
w ho need help least.
Marian Wright Edelman is presi
dent andfounder o f the C hildren‘s
D efense Fund.
Providing massive tax cuts to
the rich in 2001 and 2003 while
dismantling child investments like
Head Start, health care, child
care, and education will leave
millions o f children behind.
\
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National Newspaper Association-Founded in 1885, and The National Advertising Repre
sentative Amalgamated Publishers, Inc, N ew York, N Y , and The West Coast Black Publishers
get cuts
and freezes.
The most egregious tip o f the
huge iceberg o f unjust budget pri
orities occurred in the child tax
credit provisions o f the 2003 Bush
tax cut bill. In the $350 billion tax cut
bill, which will mostly benefit the
w ealthiest A m ericans, congres
sional leaders with W hite House
approval, elim inated a $3.5 billion
provision to immediately extend the
child tax credit to 12 million low-
fitters fJa ffhe (Svitar
P olice A ction w as In h u m an e
^ o r t l a n h (© b seru er
On'Web
E ditor's note: The follow ing is Kendra James. We are outraged by Club.
The Eastside Democratic C lub
an o p e n le tte r d e liv e r e d Io police brutality and inhumane treat
M ultnomah County D istrict A ttor- ment towards bleeding victims. We meets the first Tuesday o f every
ney M ichael D. Schrunk by the dem and a change in police training month at N ature’s on Northeast
Eastside D em ocratic Club with and procedure to reduce violent 15* and Fremont, providing a forum
for local, state, national and inter
copies to local elected officials in interaction.
We will continue to be in contact national issues. W e believe in the
protest o f the M ay 5 police shoot
with your office as well as that o f dem ocratic process for open dis
ing o f Kendra James.
M ayor Katz until such change is cussion and debate with the best
Dear Mr. Schrunk:
The Eastside Democratic Club enacted. Forthcoming will be a list interests o f the citizens o f Portland
joins the chorus o f voices in pro o f suggestions from the m em ber and Multnomah C ounty in mind.
test over the recent shooting o f ship o f the Eastside Democratic
w w w .p o r t l a n d o b s e r v e r . c o m
As it quickly
becomes more
and more an
electronic world,
The Portland
Observer endeav
ors to meet the
needs o f our
readers and
advertisers by
going online.
With the capabil
ity o f the
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Portland Ob
server now
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T o r Stftrtwv
Adam * High A w bte W recking Ball
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Sports
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Health
Opkrton
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P o N ca /V attc aa va r
R eligion
The Portland School District has proclaimed that
there
be a new Whitaker Mickle School to
replace die empty and former Adams High School
at 5700 N E 39th Ave Ot course the new building
w il look very different and vttl bring new housing
with it — something that makes nearby ensflng
neighbors a Hite nervous
O b se rv a dur
Fund O regon’s V ital Services
Some Legislators, in particular
Sen. Avel Gordly are now talking
about the Legislature's constitu
tional responsibility to provide the
revenue necessary to run our state
effectively.
Yes! I hope that the Legislature
will stop this short-sighted slash
ing and return to reasonable dis
cussions about what is important
to Oregonians and how to fund it.
A prime example would be to
bacco prevention. O reg o n ian s
know it is a smart investment to
keep kids from smoking and to help
tobacco users quit. Voters have
acted responsibly, tw ice voting for
an effective, cost saving tobacco
prevention program and providing
the revenue to fund it via cigarette
taxes.
Earlier this year, the legislature
broke faith with the voters and
m oved the money for tobacco pre-
vention to general fund, even
though the tobacco industry con
tinues to spend m illions o f dollars
to target our communities.
I thank Sen. G ordly for her clear
thinking in these hard economic
tim es and encourage the Legisla
ture to listen to voters and fully
fund tobacco prevention.
Debbie Kaufman
Northeast Portland
G o n er oi Nov»«
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Low-Cost Medical Help Welcome
My 72-year-old father recently
learned he has osteoporosis. We
both took advantage o f a low-cost
bone scan clinic offered by Dr. Will
Harden in southwest Portland.
I learned that my bone m ass is
only slightly less than average for
a woman my age. However, my
father’s results were much more
dramatic.
The good news is he can change
his diet and do more exercise to help
turn his condition around. Because
there is a genetic aspect to os
teoporosis, I will also be watching
my diet to make sure I take enough
calcium.
I want to thank Dr. Harden for
making low cost bone density Dexa
scans available. These tests are an
im portant first step to prevention
o f osteoporosis.
honnelxipez-R om ana
Portland
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