It Y o u W a y
The multi-billion dollar aftermarket business was created for
African Americans On Wheels (AAOW)
magazine took two vehicles and gave
them an urban flair — we customized to
the max. Our transports of choice were
the 2001 Mitsubishi Montero sport-utili
ty vehicle, and the 2000 Jaguar S-Type
sedan. Both rides have loads of jaunty-
urban appeal.
Getting the works was our basic, no-
frills Montero, newly loaded with about
$11,000 worth of accessories. The official
vehicle of our non-profit safety campaign,
"Why Can't We All Just Buckle Up?," the
sport-ute has toured 10 U.S. cities, and
has been widely used for seatbelt and car
seat safety demonstrations.
The Jaguar S-Type has about $6,000
worth of newly added extras. It, too, has
been around, on display last December at
the Washington, D.C. auto show, and
most recently in February at the National
Automobile Dealers Association's annual
convention in Las Vegas.
AAOW took on this customizing effort
to highlight accessories that might be of
interest to drivers, many of whom live in
urban communities.
Accessories varied for each vehicle,
since it is crucial that no addition signifi
cantly hamper driving performance.
Kimatni Rawlins, project coordinator,
offers this advice: "I wouldn't suggest
loading everything that we did on the
Montero because the added weight
slowed down our vehicle. We just did it to
draw as much attention to the vehicle as
possible."
Rawlins also encourages individuals to
work with consultants when planning a
lot of add-ons.
"And if you have a problem with an
accessory, you can send it back," Rawlins
said.
For more information on accessories, check out
our Auto Details section in each issue of the
magazine. If there is something you have ques
tions about, e-mail Krawlins@onwheelsinc.com.
African Americans On Wheels
pie who wish to personalizo their vehicles to fit their lifestyles.
J a g u a r S -T ÿ p e
M its u b is h i M o n t e r o
"U rb a n P re m ie r"
T h e 2 0 0 1 S a f e t y U tility V e h ic le
Cabriolet Top
Wood Dash
Roof Rack/Ladder
Fog Lights
Detailing
E&G Classics
Automax
JAOS
JAOS
Nationwide Detailers
w-ww.egclassic.com
The soft-top roof might be old school
for some, but for others, it just isn't
urban if it's got a hard shell.
800-545-0400
Wood says luxury, so we wanted it all
over our Jag. It already comes with some
wood paneling, so be sure to match
precisely.
www.jaosusa.com
Great for hauling extra luggage or
cargo, and getting stuff up there is
easier with the rear ladder.
www.jaosusa.com
Not only do fog lights
enhance your ability to see at
night, but they really give an
SUV a distinctive look.
818-655-5042
No point in adding extras on a dirty
vehicle. Keep it clean w-ith a top-notch
detailer who knows how to pamper
those expensive rims.
Graphics
Modern Image
www-.modernimage.net
Got a message you want to get out?
Here is a way to do it with style.
Rims
Tires
Rims
Vogue Tyre Co.
Vogue Tyre Co.
www. vogue-tyre, com
Make sure tires add to the ride and
don't adversely affect performance.
www.vogue-tyre.com
The rims can make or break a vehicle,
but in this case, our Jaguar becomes a
true classic.
Clarion
ww-w.oasiswheels.com
Some cars aren't complete if the rims
aren't smokin'. There are literally hun
dreds of styles to choose from, ranging
in price from $50 to $2,000 each.
800-366-4567
Not loud enough? This particular sys
tem included bigger speakers, two
amplifiers and voice activation. Result:
tripled sound.
Tires
Life Track Security
1-866-543-Life.
www.Lifetrak.net
The security system includes a sensor
for 24-hour security service. If the vehi
cle is in danger, a distress signal is dis
patched once a call is made.
Project Consultant
Predelivery Service Corp.
800-368-8930
www. onwheelsinc. com
Audio/Video
Carmani/BDS
Toyo Tires
www.toyo.com
Tires can improve or hamper the ride
of a vehicle. Make sure what you add
fits the build.
U7?v Can't IVc all Just Buckle Up?
Brush Guards
Life Track Security
JAOS
1-866-543-L ife.
www.jaosusa.com
Looks intimidating? You bet. But
they also complement the fog lights.
www-. Lifetrak.net
The security system includes a sensor
and tracking for 24-hour security sen-
ice. If the vehicle is in danger, a distress
signal is automatically dispatched.
April/Mav 2001