February 7, 2001
Page B2
'Portiani* ©bseruer
Golfers’ Endorsements Reach $400 Million
pp
for the love of jazz
(AP) - Fueled by Tiger Woods,
endorsement spending for golf has
reached $400 million worldwide, ac­
cording to a survey by G olf World
magazine.
Tiger Woods will earn $56 million
dollars this year alone.
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STATE FARM
INSURANCE COMPANIES
Woods, who has a five-year $ 100
million contract with Nike, will earn
$56.4 million this year. But other golf­
ers are also cashing in on the rush by
companies to identify with the sport.
Endorsement income probably
pushed the earnings for the top 75
players to $ 1 million, although just 45
players reached that figure in tour
winnings.
GolfW orld cites Glen Day, No. 75
on the list, who won $617,242, but
reached$l million with endorsement
income.
Woods has helped raise TV rat­
ings, attracting advertising and en­
dorsement support from nongolfcom­
panies Endorsement spending by
equipment companies is largely un­
changed since 1996 but spending by
companies outside golf increased by
more than 200 percent.
Companies like golf, the magazine
said, because the players can plaster
logos on their shirts and caps unlike
uniformed players in other sports.
Also, $2.8 billion was spent on golf
equipment in 1999, eight times more
than the amount spent on baseball
and softball equipment.
"The reputation our players have
developed is fundamental to every­
thing we do,” PGA Tour commis-
sionerTim Finchem said. “ It gives us
an edge in the marketplace.”
“G olf has a pretty ripe audience,”
said Tom Jump, director o f advertis­
ing and promotion for Buick. “It’s
educated, affluent and in the 35- to
50-year-old range. G olfhas helped us
appeal to a wider audience.”
Arnold Palmer still makes about
$ 18 million a year. Greg Norman earns
about $ 16 million, according to G olf
World estimates.
The magazine says the next batch
o f golfers, in the range o f $5 million to
$7 million a year, includes Davis Love
III, Mickelson, David Duval, Tom
Watson, Colin Montgomerie, Jack
Nicklaus and J umbo O zaki.
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Portland, OR 97217
The U rban L eague o f
Portland’s Alternative School
Basketball League Championship
was held Jan 30 at Peninsula Park
Community Center. The basket­
ball league requires all students to
maintain a 2.0 grade point aver­
age with an 80 percent average
school attendance.
The two teams in the champi­
onship game were the Urban
League’s Portland Street Acad-
emy and Youth Employment In­
stitute.
The winner was Youth Em­
ployment Institute by one point at
the buzzer.
The league is a collaborative
effort put forth by many partici­
pants, not least o f which were the
coaches, who volunteered their
time.
Other schools that participated
were POIC, YEI, McCoy Acad­
emy, Open M eadow s, Youth
B uilders and T he H ouse o f
Umoja. The goal ofthe basketball
league was to give the students
incentives for keeping up their
grades and attendance, and to
create an outlet for the sports
activities not available to alterna­
tive school students. Participation
in the games proved to be a very
powerful incentive for the stu­
dents.
The coach for the U rban
League’s Street Academy team
was Ciprian Panaitescu.
Serving as league commission­
ers were Michael Cruse and Phillip
Christian. Aaron Bell o f the In­
side Out Mentorship Program;
Fred Bogan o f the Alternative
Education Avenue Church; and
Ron Lincoln ofthe Urban League
served as championship game
referees.
Suns’ Clifford Robinson Arrested for DUI
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Cli fford Robinson faces a day in
court after a DUI arrest.
SCOTTSDALE, Ariz. (AP)
- Clifford Robinson o f the Phoe­
nix Suns was arrested M onday
on charges o f driving under the
influence and m arijuana pos­
session.
Robinson was driving 55 mph
in a 40 mph zone and weaving in
and out o f lanes about 1:30a.m .,
police spokesm an Scott Reed
said. “There was the odor o f
alcohol coming from his car and
his eyes were w atery and blood­
shot,” Reed said. The player
was released about three hours
after he was picked up.
Robinson initially refused to
get out o f his car and twice
refused a field sobriety test,
Reed said. He later submitted to
a blood test but his blood-alco­
hol level will not be known for
several days.
Officers also found a small
Blazer Wife Pleads Guilty to DUI
(AP) - The wife of Portland Trail
Blazers center A rvydas Sabonis
pleaded guilty M onday to two
drunken-driving charges and was
sentenced to 32 days in jail, although
she will serve the time under house
arrest.
Ingrida Sabonis, 30, was cited twice
for drunken driving in Washington
County — in May, when she was
driving to pick up the couple’s four
children and again in December, when
the sh eriffs office received a cell
phone call about an erratic driver.
In the latest arrest, her blood-alco­
hol level was measured at 0.26 per­
cent, more than three times the legal
limitof0.08 percent. Her blood-alco­
hol level in the first arrest was m ea­
sured at 0.23 percent.
Judge Nancy Campbell praised
Sabonis for getting into treatment
quickly but also warned her that her
problem is a serious one.
“You have four young children
and you need to get a grip on this,”
Campbell said. “I think you are start­
ing to realize that you don’t want to
foil packet o f what they be­
lieved to be m arijuana and a
pipe, Reed said. The m arijuana
possession charge was pend­
ing, aw aiting lab verification o f
th e s u b s ta n c e , he a d d e d .
Robinson also was charged with
possession o f drug parapherna­
lia. A passenger who said he
was an out-of-town friend was
not charged. Police would not
release his name.
license for three years. Sabonis was
also placed on three years probation
and ordered not to leave Oregon.
lose yourselforyour family over this,
and you will if you don’t stop drink­
ing,” she said.
Other than a few “yes” replies to
the judge’s questions, Sabonis did
not speak. Her husband, a native o f
Lithuania who had years o f success
in Europe before joining the Trail
Blazers, was not present in court.
Ingrida Sabonis is a former model
and actress who was once named
Miss Vilnius o f Lithuania. Campbell
ordered her to pay just under $3,000
in fines and suspended her driver’s
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nro Tonne*
Opening Day April 7, 2001
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