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March 8, 2000
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Page 7
The Denny’s Story: How A Company
In Crisis Resurrected Its Good Name
In Print
A n U n c o m m o n L ife
By Steven Holmes
John Wiley & Sons, Inc.; 2000
Steven A. Holmes pens a bold and incisive
portrait o f Ronald Harmon Brown -
Washington lawyer, campaign manager.
Democratic National Committee chair,
Secretary o f Commerce, and presidential
king-maker. One o f the most intriguing
and complex Americans o f the twentieth
century. Brown understood A merica’s
power and promise and mastered the art
ofwinning in a world in transition. Through
hard work, supreme confidence, innate
charm, and raw political talent, Ron Brown
was able to m ake his mark on the
Democratic Party, on American politics,
and on trade and foreign policy. This
book recovers the lessons o f his life and
reveals not only who he was, but how he
arrived at the nexus o f power.
Candid portrayals and rich details
about key players in Brown’s career,
including Vernon Jordan, Whitney Young,
Jesse Jackson, Ted Kennedy, Mario
Cuomo, Bill Bradleyn and Bill Clinton.
In v e stig a te s B ro w n ’s ro le s as
campaign manager for Jesse Jackson, as
Democratic Party Chair in C linton’s first
presidential campaign, and as head o f
Com m erce,
Travels Through Crime and Place
Community Building as Crime Control
TRAVELS
CRIME and
W illiam DeLeon-Granados
* »i
9
Community
Building as 4
Crime Contrai I
• ! ' S S ir l
By William Deleon-Granados
Northeastern University Press; 1999
Community-based crime reduction programs are
not as effective as they should be and often create
tensions along class and racial lines, says William
D eLeon-G ranados. He argues that current
strategies remain rooted in a punitive criminal
justice system and fail to address the heart o f the
crim e problem. Instead, program s that use
community power should focus on fostering
informal social controls and indigenous problem
solving.
Going beyond traditional criminological and
sociological research methods, DeLeon-Granados
traveled across the United States to cities with
model community-based programs to observe
firsthand efforts to build community and control
crime. He visited and lived with public officials
and citizens to assess the various w ays o f
establ ishing community - leadership, community
policing, citizen mobilization, urban design and
planning, and laws.
DeLeon-Granados’s eloquent style combines
people’s stories with the author’s reflections to
provide a richly textured picture o f community
building as a response to crime and social
problems. Chai lenging current ideas, he proposes
a new conceptual framework for crime control,
asserting that problem-solving strategies must
restore community strength and forge connections
and shared values among citizens.
By Jim Adamson
John Wiley & Sons; 2000
Between 1993 and 1995, Denny's Restaurant paid out fifty-four
million dollars in settlements to almost 300,000 customers who sued
the company claiming racist practices. In 1998, Fortune magazine
ranked Denny’s #2 on its list o f "The Best Companies for Asians,
Blacks, and Hispanics.” How did Denny’s manage this astonishing
turnaround in just three short years and transform itself from a
company accused o f widespread discrimination to a celebrated model
o f diversity? The answer, as told in this candid account by Jim
Adamson, CEO o f Advantica, Denny’s parent company, provides a
blueprint for how any company should respond if it finds itself in a
similar crisis. Adamson also provides valuable guidelines on how to
spot and w eed out discriminatory hiring and customer service practices
before they turn into multimillion-dollar lawsuits and PR nightmares.
TMAJ’s
Barber & Beauty Salon
305 NE Wygant
Portland, OR 97211
(503) 288-6530
Stylist Karen Dixon
Barber
Tracy Horsley