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November 24,1999
,lammin 95.5 brings reality to real radio heads
Focus
S U P P L E M E N T
F or T he P ortland O bserver
OF
Q ty
^ortlanix
(©baeriier
Publisher
C h uck W ashington
Editor
Larry J. Jackson, Sr.
Copy Editor
J o y R am os
Director o f Advertising
T ony W ashington
Creative Director
Shaw n Stralian
4747 NE Martin Luther
King, Jr., Blvd.
Portland, OR 97211
503-288-0033
Fax 503 2880015
e-mail:
news@
portlandobserver.net
Article«: Fndejr by S p . m .
Ads: Monday by Noon
Focus welcomes freelance sub
missions. Manuscripts and pho
tographs can be returned if ac
companied by a self-addressed
stamped envelope.
All created display ads become
the sole property of the news
paper and cannot be used in
other publications or personal
usage without the written con
sent of the general manager,
unless the client has purchased
(he composition of the ad.
■*
Arbitron Ratings. It’s like what the
Nielsons Ratings are for television.
We’re always in a ratings period.
It’s comes out about four times per
year. Most recently, with the
Summer 1999 ratings book, the
statio n s ratings listed like
this...Persons (listeners) 12 to 17
years of age, we’re # 1. Ages 12 +
(plus)...#3. And with listeners 18-
34... #2. W e’re quite impressed at
the returns in Jammin’s first time
out.”
And during a recent interview with
KXJM ’s resident-DJ & Music
Director, “Pretty Boy Dontay”, he
explained how Jammin’ 95.5 is and
plans for more success in bringing
it to the Portland massive audience.
TELL ME WHY JAMMIN 95.5
D EC ID ED
TO DO
THE
"SUMMER JA M " & "SUPER
JAM " LINE-UP?
As with every major radio station,
we at Jammin 95.5 feel it’sourjob.
as a radio station, to bring the artist
to the market. We want our listeners
to know the artist, as well as the
B y F elicia L. S lider
; jyk
The ladies lover (LL Cool J)
couldn't have said it best during his
debut performance in the 1985 hip-
hop cult classic “Rrush Groove” /
can't live without my radio. And oh
how we all long for the days when
b-boys, carried boomboxes for
lyrical and breakdance battles. They
rapped with swift tongues, not guns.
We wish those days would come
back again when Radio Raheems
gave our ear drums, eargasms by
blasting out radio showstoppers
tunes like Rakim’s “You know I
Got Soul” with Eric. B., as well as
Doug E. Fresh and the Ready Rock
MC’s.
But now as we look to the future,
we’re already in charge of our own
music technology.
We’re not only playing CD’s into
players no bigger than the human
hand, but we are able to re-mix,
sample, record, and loop our
favorite top-ten hits all at the press
of a button. And to top that, we can
even retrieve the latest billboard
hits from the internet; all at
the click o f a mouse.
Technology at it’s best? For
those artist who pay big
bucks for production,
labeling
and
d is tr ib u tio n ... m aybe
interactive media without
the middle man (the retailer
and the radio dee
jay... .maybe not). In a time
when we’re all so caught
up in the media hype of
Y2K... for a minute... let’s
just get back to the basics.
DJplease... Pick up your
phone ...I 'm on the request
line.
So!... at5:00p.m., Friday
night, on the 26,hday March
1999, Jammin’s previous
c o n te m p o ra ry -a d u lt
format, switched over and
began. Thus, giving birth
to the new KXJM Jammin’
95.5.
And because o f the
welcomed support and
need for a 24-hour radio
|
format of this type, the
radio ratings are speaking
for themselves. During a
conversation with Jammin
95.5’s Program Director,
Mark Adams, he explained
how in just the short time
that Jammin was given
birth, the ratings are
excellent. Adams stated, “
All of radio has what you
could consider a report
mrd
It’s called the
Please see ‘Jammin’ page 5
Pretty Boy ' Dontay, D.J. fo r 95.5
Fed Up With
BLAND
CHICKEN?
We've teomed up with Popeyes to spread the word
about flavor. And we mean R A V O B Popeyes' own
HEW ORLEANS SPICY or LOUISIANA M ILD
thicken is so packed with flavor, every bite is a
W W IYFORYOURMOUM That's every bite of every
way Popeyes serves it up... Chicken Boxes, Dinners,
Sandwiches, Wings and Strips. Not to mention the
taste-tempting side dishes and biscuits!
'Yessir, you con COUNT O N POPEYES to deliver
flavorful goodness, no matter how you love your
chicken. If you are tired to death of that
bland chicken those other guys serve, tome
on over to POPEYES. And help us in our mission to
u v c m womd n o M bund a n c r a r
-R e d d & Z e R e
umo M (Ml »1 FU1KIMWG HSTkWWS. ©1W « ( • » ♦ » * i « « « * 4 i •• • ••••!••>
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MIXED PIECES for 13.
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