Oct. 6, 1999
»»
C7
'fJrttionttL ¿hAinority ^^)lí5CHe$$ ^WSeek.
(£lje JJortlanò (©bseruer
INTERCONNECTED
I« 4 ▲
NEW PARADIGMS OF THE INTERNET
CONNECTED WORLD
B y D avid M atthews
As we become a fully networked
I society, the employer-employee rela-
l tion will ultimately vanish entirely.
Most likely, each individual will
i earn a living from providing ser-
L’ vices as an independent contrac
tor or personal sdrvice corpora
tion, or a new genesis, such as a
“general services domain”.
In an interconnected, business
environment, all services will
i be provided on an independent
contract basis. Highly advanced
v network services would allow
billions o f individuals to cal-
culate and adjust service bids
*' thousands of times per day, in
p u rsu it o f the ideal “ sw eet
spot”. Some jobs may last a few
hours and be bid just minutes
before the term period, and
some may be for a term of
months or years negotiated out
over an extended period of time.
Any and all personal service
could be bid-scheduled via an
online auction network. W hat’s
m ore, the process w ould be
completely facilitated by per
sonal netw ork agents ( s o f t
ware). You would simply set
your service conditions on the
network and check your con
firmed schedule, then complete
the terms o f the service con
tract. It would be like buying
and selling stock under specific
conditions, but it is buying and
selling services.
As a person builds their ser
vices domain, a critical element
for success becomes the size
and productivity of a personal
network. A person will build an
e-mail based network of thou
sands of contacts the way we
now build address books with
hundreds o f contacts.
To help build a personal net
work, it is likely that web based
associations and services will
emerge that are based somewhat
on the m ulti-level accrual net
works that are in existence to
day. Such a network may work
celebration of
^Minority ^Business ÌHerk
t
Self Enhancement, Inc.
Dain Jacks of Galore Paging
like this: A person joins a net
working group and pays $49 per
year to be a member. This mem
ber completes a personal and/
or p ro fe ssio n a l p ro file and
agrees to receive e-mail from
other members of the network.
In return, this person may send
e-mail to members o f the net
work.
Using the web based inter
face, the member can select in
dividuals based on a set of cri
teria (i.e. special interests, lo
cation, professional expertise,
etc) and then press a button to
send an e-mail to the hundreds
or thousands of people that are
in the se le c te d group. The
sender would pay a penny per
person to send the e-mail.
To send an e-mail to a group
o f 1,000 selected members in
the network would cost $10.
R e sid u al incom e w ould be
earned by the people who re
cruited the m em bers, or re
ceived the e-m ail, or both.
Probably two to three layers
would earn residuals, like in the
multi-level soap business. So,
you join, pay $49 per year and
one penny per e-mail and re
cruit others to do the same. You
earn money from recruiting,
from receiving e-mail and from
networking.
Trade and professional orga
nizations would begin to emu
late this model and add value
for the special interest that is
represented by the group. Simi
lar adaptations would emerge
for “collective bargaining net
works” (reinvented Unions) and
“ collectiv e voice n etw o rk s”
(special action groups). Thou
sands or even millions o f net
working groups will emerge.
Under this system, the aver
age individual may have a per
sonal network of over 10,000
active contacts, and belong to
dozens of networking groups. The
ability to manage and benefit
from a large scale personal net
work may become a key to main
taining a professional livelihood.
As the playing field between
employer and employee begins
to level, significant adjustments
will be necessary on both sides
of the table. Everyone from the
CEO down will be unemployed.
The prospects of a workplace
without any employees is a very
real possibility, but that’s not a
bad thing.
(left to right) Dave, John and Craig Catnpa
John Campa Awarded Minority
Business Scholarship
ohn Campa, owner of
CAMPAgraphics in
Portland, has been award
ed a 1999 Amos Tuck
Minority Business
Executive Program
Scholarship Award. The
award is presented to only
one recipient nationally, by
the Minority Business
Development Group of the
National Association of
Purchasing Management.
It gives John a scholarship
J
would like to salute the
photo by M. Washington
to the prestigious Amos
Tuck School at Dartmouth
College. CAMPAgraphics
was nominated for the
award by the Oregon
Lottery based on their out
standing customer service
and attention to detail.
This family-run printing
operation has been in busi
ness for 22 years.
"The Oregon Lottery
has provided my business
with opportunities to grow.
We work very hard to pro
vide the kind of service
that clients should expect.
I am very honored to
receive this scholarship,”
said John Campa.
The Oregon Lottery
congratulates John Campa
and CAMPAgraphics.
OREGON
LOTTERY
schools, families and
community organizations
who bring hope to youth
while enhancing the
quality of community life.
3920 N. Kerby Avenue
Portland, 0^0^97227-1255
fax (503) 249-1955
The State of Oregon
The Legislative Administration
"We're here for you Everyday"
We're here to provide all Oregonians with an opportu
nity to participate in legislative decision making and
to view state government at work.
We Salute Minority Business Development Week.
Get to know what we have to offer:
• Employment Opportunities
• Legislative Intern Program
• Volunteer Program and much more
It Does Good Things
www.oregonlottery.org
< • r
* '
140 State Capitol Salem, Oregon 97310-4002
(503) 986-1847