Page A4 $ h* ÇorUani» (fìbaeruer May 19,1999 r ( 51. \ Lj / r r r Attention Readers! , _ ta k e a minute to »end ue your comments. W e' «a elwaye trying to give you a b etter paper and w e can’t do It without your help. Tell tie w hat you Ibte and w hat needs Improvement ., any suggestions are welcomed and apprecF W e ta k e criticism weill Get your pewerhd pane out NOW and address to :criHn' wend«* Reaponae, P 0 Bn i 3137, P o rtl a n d, OR 97 2Q & ©I jc ^lurtlanb Observer (USPS 959-680) Established in 1970 Charles W ashington Publisher Larry J. Jackson, Sr. E ditor G ary A nn Taylor B usiness M anager Joy Ramos. Copy Editor M ark W ashington D istribution M anager H eather Fairchild G raphic D esigner Tony W ashington D irector o f Advertising Contributing Writers: Richard Luccetti Lee Perlman, 4747 N E M a rtin L u th e r K ing, J r . Blvd., P o rtla n d , O re g o n 97211 503-288-0033 • F ax 503-288-0015 Email: PdxobservfaaoLcom Deadline fo r all submitted materials: A rtic le s:F rid a y , 5 :0 0 p m A d s: M o n d a y , 1 2 :0 0 p m P O S T M A ST E R : Send A ddress C hanges To: P o rtla n d O b serv er, P .O . Box 3137, P o rtla n d , O R 97208. Periodicals postage p a id at Portland, Oregon. Subscriptions: $60.00 p e r y e a r The Portland O bserver w elcom es freelance subm issions. M anuscripts and photographs should be clearly labeled and will be returned if accom ­ panied by a se lf addressed envelope. A ll created design display ads becom e the sole property o f the new spaper and cannot be used in other publications or personal usage w ithout the w ritten consent o f the general manager, unless the client has purchased the com position o f such ad. © 1996 THE PORTLANDOBSERVER. ALL RIGHTS RESER VED.REPRODUCTIONIN WHOLE O R IN PART W ITHOUT PERMISSION IS PROHIBITED. The P o r tla n d O bserv er-O reg o n ’s O ldest M ulticultural P ublication-is a m em ber o f the N ational N ew spaper A ssociatio n -F o u n d ed in 1885, and The N ational A dvertising Representative A m algam ated Publishers, Inc, N ew Y ork, N Y , and The W est Coast Black Publishers Association • Serving Portland and Vancouver. . . .. . ---------- S ubscribe to ‘© I j e ^ a r tla n b O b server The Portland Observer can be sent directly to your home for only $60.00 per year. Please fill out, enclose check or money order, and mail to: S ubscriptions The Portland Observer • PO Box 3137 • Portland,OR 97208 Name: A d d re ss:. C ity, State: Zip-Code: _ T hank Y ou F or R eading J he P ortland O bserver House Votes For Lottery Warnings The Oregon House o f Representa­ tives voted44to 15 m&vorofHB 2968, which attaches warning statements to lottery advertising. The proposed law would affect all forms o f advertising, including billboards, print media, and television and radio advertising. The warning states “ Lottery games are based on chance, should be played for entertainm ent only and should not be played for investm ent pur­ poses.” A shorter w arning is to be used on billboards. T he b ill’s chief sponsors are R ep resentative Je ff M erkley (D-Portland) and Represen­ tative Bill W itt (R -C edar Mill). The bill also requires advertising to disclose the payout percentage o f ad­ vertised games. The payout percent- Regarding Peace K eeping In The alkans: The U nited N ations C harter, Ar- cle 2.4, sta te s th a t “ A ll m em b ers hall re fra in in th e ir in te rn a tio n a l stations fro m th e th re a t o r use o f jrc e a g a in st th e te rrito ria l integ- ity o r p o litic a l in d e p e n d e n c e o f ny sta te , o r in an y o th e r m an n er ic o n siste n t w ith th e P u rp o se s o f le U n ite d N a tio n s.” W e believe the current N A TO ction in the B alkans is an act o f ggression by m em ber states o f the ecurity C ouncil and is in violation f A rticle 2.4 o f the U.N. Charter. T he N A T O b o m b in g is an act f catastrophic enviro n m en tal con- equences. There has been strong opposition i Belgrade w hich questions the le- itim acy o f M ilosevic’s election in 996. T here continues to be opposi- o n to M ilosevic; and now there is age is the amount returned to the player, on average, when the game is played. Representative M erkley notes that “this bill is im portant because lottery advertising often tries to convey the im pression that playing the lottery is ' all gain, no pain. ’ By pro viding play­ ers with the payout percentage, which is alw ays less than $1 for each $1 wagered, and by stating that the lot­ tery should not be played as an in­ vestm ent strategy, we are rem inding players that there really isn ’ t any way to beat the odds. Playing the lottery isn ’t an effective strategy for getting ahead in life. I f this education cam ­ paign reduces the num ber o f prob­ lem gam blers in our state by even one, it w ill be w orth the effort.” increasing opposition to N A T O ’s d e v a sta tin g b o m b in g in cid en ces w hich are contributing to the m onu­ m ental m isery o f the Balkan people. Therefore we urge the U.S. gov­ ernm ent to abide by the U.N. C har­ ter, cease bom bing the Balkans, and recognize the rights o f those peoples to organize their opposition to their current political regime. W e also u rg e o u r fed eral ad ­ m in istra tio n to in clu d e n o n -g o v ­ ern m en t, p ea ce o rg an iz atio n s in th e n eg o tiatio n p ro cess w ith the p u rp o se o f estab lish in g civ iliz ed o rd e r in th e B alkans. Cosigned, C h e rie H o le n s te in , P a tr ic ia H ollingsw orth, RoseM arie O pp, J im Beyer, Pat Beyer, Rose M ary John, B arbara D avis, A nna Faro, George R. M o rg a n , B illy W a lk e r, L iz C allison, Jody R obindotter, Tom Cropper. Dr. Steven Bailey Editorial Articles Do Not Necessarily Reflect Or Represent The Views O f / ' e ^ o r tla n b © bseruer >? A Whole New Category Of Heroes are n as- yes, he (or she) is very quali­ fied!— then, le t’s trum pet it loudly enough for all to hear. L et’s spread the w ord beyond the n a couple o f years the m an com ju n io r executive and m iddle-level p le tely in c h a rg e o f o n e o f manager ranks o f corporate America. A m erica’s largest com panies— w hose m ajor product is an Am erican L et’s spread it beyond the business schools and law schools and colle­ icon— will be an A frican American. giate campuses. That was the w ord delivered in L et’s spread it even beyond the late April from the M anhattan head­ high schools. L et’s get it dow n to the quarters o f The A m erican Express ju n io r high schools and elem entary C om pany. The international credit- schools, to the basketball courts and and charge-card giant, a m ost presti­ football and soccer and baseball gious m em ber o f the Fortune 500. fields; to the churches and com m u­ announced that K enneth I. Chenault, nity organizations; to the street cor­ currently its president and ch ief op­ ners (and yes, to the juvenile deten­ erating officer, w ill becom e chief tion centers and prisons) and all the executive in 2001. other places young people gather. W hen it occurs, K en C henault’s L e t’s b e su re to tell th em ab o u t prom otion will m ake him a m ember the K en C henaults and the Franklin o f two very select groups. R ain es, ab o u t som eone like A nn O n e is c h ie f ex e cu tiv es o f F o r­ F u d g e, w h o ’s p resid e n t o f M ax ­ tu n e 500 co m p an ies. T he second w ell H o u se C o ffee , and E m m a is far m o re ex c lu siv e: A frican - C h a p p e l l , th e p r e s i d e n t a n d A m eric an C E O s o f F o rtu n e 500 fo u n d er o f P h ila d e lp h ia ’s U n ited com panies. C u rren tly , th e re ’s only B ank o f P h ilad e lp h ia , an d R oy one: F ra n k lin D. R ain es, head o f R o b erts, head o f G en eral M otors th e m o rtg a g e -fin a n c in g co n cern N o rth A m eric an sales, se rv ice and F an n ie M ae. m a rk e tin g div isio n . T hat Ken Chenault, w ho over the A nd let’s tell them about Earvin past tw o decades has built a reputa­ “ M agic” Johnson, too. N ot Magic tion as an astute business leader, fully Johnson the basketball superstar, but earned this future prom otion goes Magic Johnson, the businessman who w ith o ut saying. O r, it w ould if is building a high-pow ered portfolio C henault w ere not black. o f business enterprises. But, if we still have to answ er the L et’s m ake sure they understand “im plicit question” that always at­ w hat M agic said o f h im self in the tends black success outside the sports Bi H ugh B. P rice N ational u r b a n lea g u e I story o f his business holdings in the current Black Enterprise m agazine. “Everyone looks at m e and still sees basketball,” he said. "B ut I run all my companies. People who d o n ’t know me may not believe that. But if they com e in here and want to do some business, they’ll find out fast enough.” T h at’s not cockiness. T h at’s the confidence o f someone who has com ­ m itted him self to paying the dues necessary to be successful. O ne can say that th ese A frican A m erican s, w hether clim b in g the lad d er w ithin estab lish ed co rp o ra­ tio n s o r strik in g out to b u ild th eir o w n co m p an ies, are a w hole new categ o ry o f heroes we need to m ake sure b eco m e as w ell-know n and as em u lated w ithin B lack A m erica as sp o rts superstars. But, o f course, these achievers aren ’t really a “new ” group am ong black Am ericans. In fact, entrepreneurship has a sto­ ried history am ong Americans o f Af­ rican descent, whether one is speak­ ing o f a particular individual, like M adame C. J. Walker, who in the early 1900s built a beauty products empire that stretched across most o f the United States and into South America, or com m unities, such as the Greenwood district o f Tulsa, Oklahom a, called the Black Wall Street. In the m id-1980s, Dr. C lifton R. W harton Jr. becam e the first African A m erican to head a Fortune 500 corn- pany w hen he becam e CE O o f the m assive teachers pension fund called TIAA-CREF. Thus, w hat’s “ new” about all this is not only the visibility given to these achievements by African Americans, but the size o f the cohort that is clim b­ ing the ranks behind them. T h a t’s w hat R ichard P arspns, president o f the m edia conglom erate T im e W arner, who is also black, m eant w hen he said, “O f course, (Chenault’s promotion) is significant, but these seeds w ere sow n back in the 6 0 ’s when Jim Crow laws were dism antled. Some o f those flowers are starting to bloom now. W e need to em phasize both the storied past and the exciting present even more now if Black Am erica is to be able to stand on its own in a new century in w hich economic strength prom ises to be o f primary importance for individuals as well as nations. A nd we need to em phasize it to our youth so they understand that the qualities for success in business— confidence in o n e’s self, the disci­ pline to learn, and a faith in the fu­ ture— are really the same as the quali­ ties for success in their schoolw ork and in life itself. I f w e succeed in getting that m es­ sage across, then there’s no doubt w e ’ll soon be producing thousands m ore o f w hom w e can say, Y es, they are very qualified! For w hatever en­ deavor they pursue. real persons. So their violence, in­ cluding suicide, was all for naught as far as their real selves w ere con­ cerned. W hat a w aste all around! If w e who rem ain alive can see the true human nature more clearly, then we w ill be able to grow a little w iser through their horrible error. N ext, w hat could w e see if we saw our real hum an nature more clearly? "W e are only h um an” is a p hrase found in one form or another in m ost cultures o f the w orld, im ply­ ing there is som ething w rong or im perfect w ith being hum an. Im ­ plied also is that there is som ething good and even perfect out there som ew here. The “out there” is called by various nam es including God, C o n tin u e d o n A7 To The Editor A group of us has listened to many hours o f news reporting, analysts, inter­ views and talk show host discussions. It seems good progress has been made as to “How” but minimal progress as to “Why” the massacre in the Littleton, Colorado High School happened. A ccess to guns, lack o f peer, pa­ rental or authority response to early warning signals, m ovie andT .V . vio­ lence, the internet, taunts, bullying, 1 etc., etc. - all have som e validity but it seem s to us, they are prim arily m anifest sym ptom s o f a pervasive and m uch deeper cause w hich under­ lies all violence. It can be helpful to treat sym ptom s but the deeper cause m ust also be found if we hope to stop the cycles o f violence. O ne com m entator, whose nam e w e did not catch, pointed in the right direction when he suggested that young (or old) people w ho lash out w ith such inhum an butchery haven ’ t a clue as to their ow n “Core Person­ ality.” A nother w ay o fsay in g it: they are totally unaw are o f their “True N ature.” Such persons only sense or feel an internal conflict o f discom ­ fort and dis-ease. W hen any o f us, o f any age, have little or no aw areness o f our true nature, in frustration we tend to in­ vent one. The young turn to the rebel­ lious “pop” culture for a model, for it is so available. The older o f us turn to the traditional, habitual power cul­ tures o f wealth, fame, possessions, politics, celebrity status, etc., in an attempt to b e“somebody .” Even driv­ ing down the street in a Lexus feeds our hollow hubris. If this frustration, fed by pretense, is left unrelieved by truth, it intensifies into anger, rage, and hate for all, including self. In Eric Harris and D ylan Klebold the rage took the path o f killing as m any as possible, including self, for “ev ­ erybody is a nothing” in their make- believe family. This sense o f “nothingness" is a bad habit that has been around for thousands o f years. The physically w eak and defeated people in all o f history w ere often enslaved and per­ ceived as o f no value in themselves except as a possession o f their “m as­ ters.” C hildren b om o f impersonal or recreational sex are mostly unwanted. The consequence is that children very quickly translate this unw antedness into a fear that they are o f no value - a terrible conflict w ith the unknown truth that is w ithin them. T oday’s m ovie and T. V . star, sports celebrity, political elite and the like, all realize, at least subconsciously, that the im ­ age created in the m inds o f the often hysterical and “adoring" public is not real. The drug, alcohol and even suicide problem in so m any o f these people is clear evidence o f the inter­ nal pressure betw een the real and m ake-believe. They, and we all, want some real attention to reassure us o f our value and to relieve our fears o f “nothingness” or worse. The angry young people in Colo­ rado knew that they could get the attention o f the w hole world but they did not look beyond that, to see that the attention would be focused on the cruelty o f their act, and not on their Yesf It’s your time! You couldn't have dreamed it better if youd tried. You've learned th a t hard w ork and long hours definitely pay o ff and tha t getting ahead is easier w he n there's family behind you. That's the w ay it is w ith American Family Mutual Insurance Like you, w e understand it's consistent performance that builds strong reputations. That's ju s t one of m any reasons w h y year after year; wete awarded an A+ (Superior, rating from the respected insurance ra tin g a u th o rity , A M. Best. have family behind you. Before you make yo u r move, make o n e call a n d a h e lp fu l, friendly agent w ill be delighted to tell you m ore Then go ou t there and conquer the w orld... we'll be right behind you. All Your Protection Under One Roof. SS38I American Family Mutual Insurance Company and its Subsidiaries. Madison. Wl 53783-0001 wwwamfam.com