THC ÉVOLUTION OF
RUTOMRG
Photo by Nina Padgett
ommunicating via e-mail and the
Internet have become the pre­
ferred means of reaching others
for business or pleasure. Today,
instead of passing along your tele­
phone number, some African Americans are
finding it easier and safer to exchange e-mail
a d d r e s s e s . A c c o r d in g to a r e c e n t
study, African-American web browsers doubled
in number over the last year. The latest report
from the Nielsen-Commerce Net Study says
5.6 million African Americans are using the
I n t e r n e t at h o m e , w o rk , s c h o o l
or elsewhere.
Many businesses are now exploring the webs
powerful marketing potential. We are pleased
to say that we established a presence on it long
before the Internet became the modus operan-
di for the corporate world. In fact, we were one
of the first magazines (ol any kind) to establish
a site on this global communications vehicle.
We posted our first electronic version of African Americans On Jaguar's S-Type sedan was unveiled in Beverly Hills, Calif. The
base price is $42,500, which brings the luxury nameplate within
Wheels in July 1995.
Since then, we have been working diligently to tailor the site reach o f more people.________________________________ ____
to your needs. In March 1998, we expanded the site to include
Graphic designer Don Burch, historian and information
weekly car reviews and bi-weekly news reports. But that was specialist Robert Smith and Editor-in-chief Jackie Mitchell,
only the beginning.
who oversees the website, put their creative and technical heads
In March of this year, we launched a redesigned version of together to develop a site that is visually unique and editorially
On Wheels at automag.com. On Wheels is the umbrella cor­
informative.
poration for the magazine and its other ventures. The new site
So, after you finish checking your daily e-mail, make sure to
reflects information representative of the total company. I he stop by www.automag.com - better yet, bookmark our address.
site incorporates our quarterly magazine, weekly car reviews, We guarantee you an effortless way to stay current on happen­
auto news, community activities, and more. There are also back ings in the auto industry. After all, it is still the largest employ­
issues of African Americans On Wheels, information on our er of African Americans in the United States
annual Urban Wheel Awards and the Edward Davis and the nation's leading advertiser. But more importantly, the
Scholarship Fund.
knowledge gained will give you the power to make good invest­
To make automag com even more user friendly and to help ment choices when it comes to your vehicle purchases as we
you make informed car-buying decisions, we are planning other keep you abreast of the latest offerings in safety and technolo­
exciting changes.
gy.
They include partnering with Autoworld.com to give you
Remember, now is the time to join the scores of African
500,000 pages of auto pricing and other information, dating Americans signing up daily for a trip on the Information
back to ‘85 year models. In addition, we are increasing our links
Superhighway. It could be the ride of your life!
to African-American and automotive sites, as well as forming a
partnership with Auto-By-Tel, a national Internet-based pro­
gram for new and used vehicle purchasing and leasing and relat­
ed consumer services. It provides free and easy access to all
facets of new and used vehicle transactions, including financing
and insurance options. Other partnerships are also in the works.
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AFRICAN AMERICANS ON WHF.El S