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FEB. 3, 1999
J E lje ^ J o r t h i n ò ( © b s e r u e r ----------------------------------------------------------------------------------
Page A6
Oregon Health Division Unveils New Anti-
Tobacco Ads for the New Year
State adds to its collection of attention-grabbing advertisements
c ia ls from o th e r sta te s a re c h o ­
sen, then tested in O regon focus
g ro u p s. T he m ost e ffe c tiv e a d ­
v e rtise m e n ts based upon m e s­
sage re te n tio n and b e h a v io ra l
im p act are pick ed fo r a irtim e .
“ W e spend c o n sid e ra b le e f ­
fort ch oosing the best a d v e rtise ­
m ents. T his helps e n su re that
th e m o m e n tu m fo r o u r s u c ­
cesses co n tin u e s," Jan e M oore,
O H D ’s C hronic D isease D ire c ­
to r, said.
The
firs t
c o m m e r c ia l,
“ H o o k e d ,” focuses on n ic o tin e
addiction. The narrator explains
that w hen the to b acco in d u stry
in creases nicotine levels in their
c ig a re tte s they “h o o k ” m ore o f
th e ir cu sto m ers.
T h e s e c o n d c o m m e r c ia l,
“ K id s,” em p h asizes the d an g er
fo r ch ild re n exposed to se c o n d ­
hand smoke. The speaker, a little
g irl, d escrib es how seco n d h an d
sm o k e causes m any d ise a se s
lik e asthm a in ch ild ren .
T he last com m ercial, “ H idden
P O R T L A N D . O R - W ith the
b e g in n in g o f the N ew Y e a r the
O regon H ealth D iv isio n c o n tin ­
ues its su c c e ssfu l a n ti-to b a c c o
p u b lic e d u c a tio n p ro g ram w ith
th e u n v e ilin g o f new a tte n tio n -
g rab b in g advertisem en ts.
T h is w eek th e O reg o n H ealth
D iv is io n ’s T o b acco P re v e n tio n
C a m p a ig n in tro d u c e s a new
ro u n d o f te le v isio n a d v e rtis e ­
m e n ts. th e se c o m p e llin g new
ads augm ent those cu rrently ru n ­
n in g , w hich have been on th e air
sin c e S ep tem b er. T o co n tin u e
the su ccess o f the program O H D
ro u tin e ly ro ta te s in new a d v e r­
tisem en ts.
O H D is re le a sin g a to ta l o f
th re e new te le v isio n c o m m e r­
c ia ls, one o f them in S p a n ish .
T h e ads in c lu d e o n e e x p o sin g
n ic o tin e and tw o w a rn in g ab o u t
th e sile n t k ille r, se c o n d h a n d
sm oke. To m axim ize lim ited re ­
so u rc e s, th e O H D c o n tin u e s to
ru n co m m e rc ia ls p ro d u c e d in
o th e r sta te s. T he b e st co m m er-
K ille r,” in S p an ish , e x p la in s the
h id d e n d a n g e r o f se c o n d h a n d
sm o k e. T he n a rra to r d isc u sse s
ho w se c o n d h a n d sm o k e is not
a lw ay s n o tic e a b le b u t is a sile n t
k ille r.
T he O regon T o b acco P re v e n ­
tio n and E d u c a tio n P rogram is a
c o m p re h e n siv e e ffo rt to re d u c e
the use o f to b a c c o an d e x p o su re
to se c o n d h a n d sm o k e. It in ­
c lu d e s p ro g ra m s in lo c a l c o m ­
m u n itie s, sc h o o ls, b u sin e sse s,
m ed ia and sp e c ia l p o p u la tio n s,
the p ro g ra m is fu n d ed by a to ­
b a c c o tax in c re a se a p p ro v e d by
v o te rs in 1996. T en p e rc e n t o f
the new re v e n u e is a llo c a te d to
to b a c c o use p re v e n tio n and r e ­
duction.
Free Eating Disorder Screening
ness.
E ating disorders are illnesses
that are associated w ith severe
body im age distortion and an ob­
session w ith w eight. Suffers are
terrified o f gaining w eight and
continue to diet, binge, o r binge
and purge, even as their mental and
physical health deteriorate. In ad ­
dition to depression and substance
abuse disorders, victim s o f eating
disorders can also develop heart
problem s, osteoporosis, and re ­
productive difficulties. Left u n ­
checked, eating disorders can kill.
People w ith anorexia nervosa
literally starve them selves by dra­
m atically restricting their calorie
intake. Sym ptom s include signifi­
cant w eight loss, loss o f m enstrua­
tion, dry skin, sallow com plexion,
and intense fear o f gaining weight,
even when underweight.
B ulim ia nervosa is character­
ized by binge periods in w hich the
sufferer consum es an unusually
suffering from an eating disorder,
d o n ’t ’ ignore the symptoms - they
w o n ’t go aw ay on their own! You
can attend a free screening and
educational session on Saturday,
February 27 at 9 o ’clock and 11
o ’clock am Providence St. Vincent
M edical C enter in Portland, O r­
egon.
Eating disorders affect m ore
than 5 m illion A m ericans, the m a­
jo rity o f them w om en. A bout one
percent o f adolescent girls de­
velop anorexia nervosa, w ith an
additional 2-3% o f young women
developing bulim ia nervosa, ac­
cording to the N ational Institute
o f M ental Health. In addition,
many more American women have
disordered eating behaviors and
unhealthy attitudes about food,
w eight and body im age. A 1992
study revealed that 5 0 % o f9 -y ear
old girls and 80% o f 10-year old
girls have dieted, underscoring
A m erica’s obsession w ith thin-
Do you or som eone you know
exercise com pulsively or count
calories in an effort to lose weight
and be extrem ely thin? A re you
o b se sse d w ith fo o d ? I f food,
w eight, or exercise has taken con­
trol o f Y O U R life, this February,
you can take the first step back
tow ards health.
A free Eating Disorders Screen­
ing Program w ill be conducted at
Providence St. V incent M edical
Center at 9 o ’clock and 11 o ’clock
a.m. on Saturday, February 2 7 ,dur­
ing N ational E ating D isorders
A w areness W eek. T his free and
anonym ous public outreach and
education program offers attend­
ees the opportunity to get infor­
m ation about anorexia, bulim ia,
and binge eating disorder, take a
w ritten self-test, m eet one-on-one
with health professional, and get a
referral for further evaluation if
necessary. If you think that you, a
friend or fam ily m em ber m ay be
causes
on-
S»
6
Employers are being urged to do
more to educate their workers on
t he dangers o f alcohol in light of a
new survey showing that “casual
drinkers” cause more problems in
the workplace than alcohokdepen-
dent employees. BarbaraCimagluo,
director o f the state Office o f Alco­
hol and DrugAbuse Programs, says^.
the survey o f 14,000 employees a t '
seven major U.S. companies found
that casual drinkers are respon­
sible for 29 percent more absentee­
ism, tardiness, unacceptable work
performances and arguments with
colleagues more than non-drink-
ers. Casual drinkers indude those i
who might drink after work, atpar-
ties or at lunches, sometimes ex­
cessively, but are not considered
alcoholics. WorkerswithproblèmS'
such as alcholism caused 28 per- '
cent more incidents than r
crs, according to the W orksite J
cohol Study sponsored by the na­
tional Institute for Alcoholisim and
Alcohol Abuse and theRobert Wood
Johnson Foundation. The study
also found that casual drinkers are
responsible for 59 percent o f total
alcohol-related productivity prob­
lems, compared with 41 percent for
workers with more serious alcohol
problems. The NIAA estimates that
Icohol problems cost employers
lqfrtl
-hbriuf $27
productivity, “People too often as-
lated to people with serious prob­
lems such as alcoholism,’’ Cimaglio
says. “This study shows that’s riot
xteed
true, and shows!
todoin oretp«
about the danger of even moderate
drinking. Casual drinkers also have
been linkedto a m ajorityof drunken
driving-related crashes and fatali­
ties.” Traditionally, companies
fbocus m eet o f th eir attention on
em ployees w ith serious drinking
problem s, even though evidence
coutumes to iisotmt m et cestui
drinkers aream ajorcauseof prob­
lems, C im aglio says, She sug-
large am ount o f food w hile feel­
ing out o f control o f his or her
eating. As the binge ends, fear o f
w eight gain causes the person to
person to purge, generally by self-
induced vom iting, using laxatives,
o r c o m p u lsiv e ly e x e rc ise for
hours. B ulim ics often develop
sw elling o f the feet, hands and
cheeks, and serious dental, throat
and intestinal problem s.
B inge e a tin g d iso rd e r is sim i­
lar to b u lim ia b u t w ith o u t the
purging behavior. T he binge eater
s o m e tim e s e a t s e n o r m o u s
am ounts o f food very q u ic k ly ,
even w hen not hungry, until he or
she fe e ls u n c o m fo rta b le fu ll.
B inge ea te rs o fte n feel e m b a r­
rassed by th e ir in a b ility to stop
the binge.
Health Division Issues
Measles Alert
(PORTLAND) Health officials an­
nounced today that two measles cases
have recently been reported in Oregon.
A Multnomah County man developed
the characteristic rash on January 2, and
a Clackamas County woman on Janu­
ary 4, according to Beletshachew
Shiferaw, MD, MPH, epidemiologist
with the Oregon Health Division. The
cases were subsequently confirmed by
laboratory tests. Health officials are
now seeking to determine the source
and extent of the outbreak.
Measles typically begins with a
cough, runny nose, conjunctivitis, and
fever. These symptoms are followed
by a red, blotchy rash that begins on the
rice and spreads to the rest of the body.
Measles is highly contagious and is
transmitted by airborne spread.
Dr Shiferaw cautioned that per­
sons with a rash illness should not just
“drop in” to their physician’s office or
to the emergency room. “Since
measles is very contagious, we advise
those who suspect they may have
measles to call beforehand and ar­
range an appointment where other
patients will not be exposed,''Shiferaw
stated. Persons are no longer conta­
gious tour days after the rash has
appeared.
1 he best prevention against measles
is to be fully vaccinated. Adults bom
during or after 1957 who have not had
measles or aren’t sure if they have had
measles should receive one dose of
measles vaccine College students and
children one year of age and older
should receive two doses of measles
vaccine, given at least one month apart.
Adults bom before 1957 have probally
already had measles and are presumed
to be immune.
“Health-care workers have been
at higher risk o f measles in recent
U.S. outbreaks,” said Dr. Shiferaw.
“Therefore, they should consult their
in fection-control practitio n ers
about the need for vaccination.”
Health-care providers who suspect
measles in a patient should notify
the patient’s local health department
within 24 hours, Shiferaw said.
North Portland
Nurse
ZPj Practitioner
Community
Health Clinic
Mariah A. Taylor, R.N., C.P.N.P.
North Portland Nurse Practioner Community Health
Clinic is currently seeking community residents who can
serve on the Board of Directors for the clinic.
Participants would aid in securing a new location and
volunteer in other ways to serve the clinic's diverse
community needs. Interested citizens are urged to Call
Mariah Taylor at 284-5239 A.S.A.P.
Hours by Appointment and Walk-In
5311 N. Vancouver Ave.
Office: (503) 284-5239
Portland. OR 97217
Fax: (503) 284-9162
Yes! Its your time! You couldn't
have dreamed it better if youd
tried. You've learned tha t hard
w ork and long hours definitely
pay o ff and tfia t getting ahead is
easier w h e n there's family behind
y o u That's the w ay it is w ith
American Family Insurance. Like
y o u w e understand it's consistent
performance tha t builds strong
reputations. That's ju s t one of
many reasons w h y year after year,
we're awarded an A+ (Superior,
rating from the respected insurance
r a t in g a u t h o r it y , A .M . B est.
have family behind you.
behavior, ,
ity fo r themselves and th e ir com­
panies,” the study notes. C im aglio
urges employers to contact the
Oregon Prevention ~
with alcohol
place.
Before you make y o u r move,
make o n e call a n d a h e lp fu l.
friendly agent w ill be delighted fo
tell you more. Then go ou t there
and conquer
the w o r ld -
w e ll be right
behind y o u
Unrelated Bone Marrow Donor Drive
A special bone marrow donor
drive is being organized by Jew ­
ish C onnections o f Portland (JCP)
and the A m erican Red Cross with
the hope o f finding marrow for
others in need. The best chance at
recovery for those in needs is
fin d in g c o m p a tib le , u n re la te d
marrow match. Many o f these
prospective recipients represents
diverse ethnic groups, including
Jews o fC en tral/E astem European
origin, A frican-A m ericans, His­
panics, Asian Pacific Islanders,
and A m erican Indians—to name a
few— who are urgently seeking
co m p atib le m atches. B ecause
there are a num ber o f us in the
P o rtla n d c o m m u n ity w ho can
claim such heritage, the JCP and
American Red Cross want to en-
courage all healthy adults within
the community to participate in
this drive.
Community members can help
increase the survival odds o f pa­
tients who need an unrelated mar­
row transplant by joining the na­
tional Marrow Donor Program ’s
(NMDP) registry, a computerized
list o f potential marrow donors,
on W ednesday, Feb. 10, 1999
from 3 to 8 P.M. at the Mittleman
Jewish Community Center, 6651
SW Capitol Highway, Portland,
OR 97219. Potential m arrow
donors must be between 18 and
60 years old in good general
health. For more inform ation,
ca ll M arrow D onor S erv ices,
A m erican Red C ross at (503)
284-0011, ext. 427.
t
y p . e * * * * * **■
j ■ »• • **1»
■*
Although there is a cost for
initial testing to join the Regis­
try, at least the first 42 donors
will be subsidized by funds do­
nated to the American Red Cross.
Additional donors may need to
pay part or the entire testing fee.
Those who aren’t able to join the
registry but wish to help may con­
tribute to defray some or all o f
the $40 per donor testing fee.
To join the NMPD Registry,
healthy adults donate a sm all
blood sample, which is tested to
determine the donor’s tissue type.
Volunteer donors' tissue types are
added to the computerized list o f
potential marrow donors nation­
wide, and compared with the tis­
sue o f patients searching for un­
related matches.
All Your Protection Under One Roof.
American Family Mutual Insurance Company and Subsidiaries, Madison. Wisconsin 53783-0001 wwwamtam.com