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BAR-B-Q
4601 N. Williams
Portland, Oregon 97227
H7i,
5907 N. Lombard
240-0615
Tammie Bynum
Owner
Global Marketing: Preparedness
Is Critical For Success
C ontinued F rom P age C14?
able channels o f distribution,
costs, pricing, transportation.
* Competition analysis - Industry
structure, competitor identification,
marketing policy, strengths and
weaknesses of competition.
* Industry - Technology, product
cycle, product saturation, and new
products.
* Behavioral-Purchase motiva
tion, buying behavior, cultural and
social influences.
* Economic - Market potential,
market growth, stage o f develop
ment & income and expenditure pat
terns.
Now, after looking at all these
elements and you are not completely
overwhelmed with the idea o f explor
ing global marketing for your busi
ness. Are you ready to take the next
step? If yes, there are numerous re
sources and advisors available to help
you determine if this makes economic
sense for your business. Here are only
a few to help you get started:
- Portland District Office o f Small
Business Administration at (503) 326-
5221. Ask for District Director Phil
Gentry.
- Business Center at the District
Office located at 1515 SW Market,
Suite 1000. Contact a SCORE coun
selor.
For internet research, please check
out the following websites:
www.sba.gov
www.wtcp.com
www.econ.state.or.us/intl
Preparedness is your best insur
ance for financial success in global
marketing!
Diane McClelland, president o f
The McClelland Company is a re
search and development company
designed to identify marketing and
selling opportunities in the women’s
market for firms that want to increase
sales and develop new niches Work-
shops, research, sales training and
strategic planning are ways we assist
firms to capture their share o f the
women’s market. For more informa
tion, please contact us at (503) 292
6055 ore-mail: dimac@aracnet.com
orwww.womensmarket.com
¿¡¿¿aft
Tuesday - Sat: 9am - 8pm
Phone: (503) 335-3544
3513 NE MLK. Blvd.
Portland, OR 97212
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3 2 1 3 NE.
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