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O c t o b e r 7 /1 9 9 8 • & ia.
®ínoRít¿y E asiness
Thinking Strategically About Business
Gun L ockwood
What it business planning w ere easy
and quick ? W hat do you stand to gain
from etfcetixely planning tor next year.’
A n enterprise grounded with a clear di
rection and a plan to get there w ill have
both focus on what is important and
flexibility to respond to new opportuni
ties. Here is a simple step-by-step pre
cess tor you to develop your plan in one
day.
P hase one is self evaluation o f the
enterpnse Identity the fixe or six key
areas dial -ire important and essential tor
b \
your business - cash flow, customers,
employ ees, image, grew tli preductn lty
and so on. W rite diem down. In each o f
these areas. dex elop a crystal clear xision
o f xx here y ou are going with dus
Phase tw o is about n u k in g choices.
W e need to identity xx here is our greatest
area o f need. Io do dus. use a scale o f 1 -
10 to rate each ofthe organizational x alue
areas
Phase th ree is to establish pnonties.
U se die completed ratings to select the
one or tw o areas w here you lux e die
greatest opportunity lin im prexem ent in
dk' com ing year W here is your greatest
dissonance?
P hase fo u r is to develop a list o f
possible action steps, g n x ip die action
items into categones such as marketing,
comm unications. tacilities, employees,
I lie payb ack is a high return on
your mx estm en t o f tim e and co m m it
m ent to the process. I'lie payback
etc.
P hase fixe is im plem entation llus
may includebk'ckingort'som etinieeacli
xveek loconceiitratcony xxu action items.
Ilk1 process o f dunking strategically
abix.it your bus 11 less cut i be one ofoppor-
tuiuty ,uid excitement through die pio-
also co n ie s in y o u r ab ility to w ith
stand the xxhipsaxv o f chan g e. An
en terp rise g ro u n d ed w ith a clea r d i
rection and a plan to get there xv ill
lux e both focus on w hat is im portant
and the flexibility to respond to new
opportunities.
e
cess. exeiyi'iic m dk' orgaiu/atioii can
luklcist.ukl ,ukl com m it d a m se lse s to a
T a b lß U K iN ß
Ci>usisieiitsysieniotx;dues.uklxisioiili>i
dk- liituiv.
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W ir b
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M e tir íir ifj
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N U C IA N
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( »< P 2 8 4 2 8 / »
Phone/Fax
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Portland, Oregon 97211
Consignments Welcome
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C H IN O O K W IN DS
Shuttle Schedule
Portland to Lincoln City
Tuesday-Saturday • Depart Portland at 9am
• Depart Chinook Winds at 3pm
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(503) 285-2282
Tuesday-Saturday • Depart Portland at 9am
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$15.00 Round Trip
Discount Group Rates Available
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It's the sam e th in g it
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