(Elie JJartlanh (Ob sem er
Childwatch
Marketing VP David Olsen
Honored by Ad Age
B\ M arian W right E delman
role m odels—hardened criminals.
erving The Com m unity In
This fall the U S . Senate will vote
stead O f Serving Time
With the number of legal scrapes on a bill, S.IO, which could mean
more children than ever being thrown
that Chuck Lewis experienced as a
into adult prisons.
young man growing up in southern
The House already has passed an
California, he could easily have
equally harsh companion bill, H R 3.
wound up serving ajail term instead
We must act now to protect children
of serving his community.
from being trampled by gutless poli­
"But God saw fit to give me a
ticians seeking to prove they are
chance at a better life,” says Chuck,
“tough on crim e" by voting tor
now a sergeant for the Federal G ov­
harsher punishments against young
ernment Printing Office Police in
offenders.
Washington, D C.
Call your Senators to support cru­
As a boy. Chuck often spent his
cial changes to S. 10. Tell them that
school days running the streets and
we m ustn’t allow children to be tried
his evenings stealing hubcaps and
and asult courts and thrown into adult
getting into other mischief. Before
prison where they will only learn to
long he landed in front of a judge
be better criminals; be subjected to
whose patience had almost run out
harassment, assault, and rape and
hut who gave him one more chance.
face increased risk of suicide.
Chuck packed his bags and headed
Tell them that we must invest in
for the army. There he met people
intervention and prevention on the front
who believed in him and taught him
S
self discipline. He served in V iet­
nam and joined the military police,
discovering it was far more produc­
tive to help young recruits steer clear
of trouble than locking them up after
they crossed the line. It was a lesson
that he's been applying throughout
his more than 40 years in law en­
forcement.
"We have to catch these kids be­
tween ages 6 and 13, and make a
positive difference in their lives,”
says Chuck, a member o f the Black
Police Association and president of
the Fraternal Order of Police, Lodge
#2 in D C ' I've learned that many of
the kids who get into trouble are a lot
like I was as a kid. Most o f the time
they just need a second chance, some­
body tobelieve in them. I understand
that some young people are violent
and need to be separated from the
rest of society for a time, but most of
them are not violent offenders.
“Everybody seems to be talking
about trying more children as adults,
but we have to remember that they
are still kids It sure makes more
sense to treat them with love and get
them involved in something construc­
tive anil meaningful before they get
into trouble."
Chuck is right. Studies have shown
trying children in adult courts does
not deter criminal behavior. A new
study in Florida, for example, found
that those young people tried as adults
committed new crimes sooner after
their release from prison, and perpe­
trated more serious and violent crimes
than those tried as juveniles. T hat’s
because adult courts and adult prison
lack the education, counseling, and
treatment that help offenders reha­
bilitate themselves. Rather, adult jails
are crime schools where young con­
victs learn from the worst possible
Zoo Stations Teach
Science Can Be Fun
Funded by a G ra n t fro m T e k tro n ix
to the Metro Wash
Park Zoo can learn
tnd participate in re-
nmer through a fun,
/e science program
atch. The program,
ake the zoo an even
place to teach and
is funded by a grant
x
io Science Stations,
ked to watch the ani-
rd theirobservations
, which become part
ngoing research. For
ticipants record the
s of white-cheeked
Ip the Zoo determine
vels change before,
;er construction at an
bit. At the elephant
:ipants are recording
havior in order to
nges in her socializa-
as she matures.
■ summer, volunteer
ZooTeens are engaging visitors.
inviting them to observe the ani-
mal and helping participants record
theirobservations. The stations will
become self-guided this fall, when
school groups will participate dur-
ing field trips. A lull curriculum
has been developed lor teachers to
use with their students.
Although the stations focus on
studying animal behavior, their
larger learning objective is to give
students an understanding ot, and
practice in, the scientific process,
"This kind ol science educa-
lion, whichcombines learning with
children's natural curiosity, can
spark a love for science at an early
age,” said Jill Kirk, Tektronix Di-
rector of Community Allairs,
T he T ektronix F o u n d atio n ,
which donated $90,(MX) to the pro-
gram, is committed to funding hi­
novative science education pro­
grants for kindergarten through
post-graduate-level students.
P ro d u c t In n o v a tio n
and M a rk e tin g Savvy
B rin g s S u c c e s s To
D ry p e rs C o rp o ra tio n
taying ahead of the game in
the fiercely competitive dia­
per category has led to success and
honors for Drypers Corp By using
ingenious marketing tactics and
product innovation instead of m il­
lion dollar advertising budgets to
win the diaper wars, Drypers and
its Marketing Vice President David
Olsen were recently named to Ad­
vertising Age m agazine’s "Top
Marketing 100" list.
The Drypers marketing team was
recognized for a series of product
innovations and marketing initia­
tives, most recently, the launch ol
the first ever diaper and training
pant line with soothing aloe vera
and soft, breathable backsheet. Last
year the company introduced the
first diaper with odor-absorbing
baking soda. Over the past few
years Drypers’ product develop­
ment team has led the way in prod­
uct innovation, beating the com pe­
tition to market with both baking
soda and aloe vera.
The aloe vera launch was high­
lighted with a category exclusive
licensing ag reem ent w ith the
Children’s Television Workshop
(CTW), bringing popular Sesame
Street characters like Big Bird,
ond quarter 1997 results showing a
Elmo. Oscar the Grouch and others
37.4 percent net sales increase from
prominently to the packaging, dia­
the same period in 1996.
per frontal tape and training pant
The “Marketing 100,” now in its
sixth year, salutes those marketers
cover.
C om m enting on the aw ard,
whose ideas have built some of
Olsen said, " it’s an honor for
today’s strongest brands in various
Drypers to be put in the spotlight as
industries. Product sales, company
a top marketer. But lor us, it’s just
market share, as well as trend-setting
the "Drypers W ay’ - where market­
ad campaigns and promotions and
ing, product developm ent and
spending patterns are used as gauges
manufacturing al I work together to
in selecting Ad Age’s “Marketing
produce a quality, value-added
KM).” O lsen’s selection ranks him
among colleagues from such major
product."
Customers have registered their
corporations as The Minute Maid
approval of Drypers' innovations.
Company, General Mills, Tyco Pre­
The company recently released sec-
school (T ic k le Me E lm o) and
S
Nintendo.
Drypers Corporation m anufac­
tures and markets disposable baby
diapers and related products under
the Drypers and other brand names.
The Com pany’s products are sold
through grocery stores and mass
merchants throughout the United
States, Latin America and other
international markets.
The Company also produces
other branded and private label
diapers and related products.
Drypers Corporation is traded
on the NASDAQ Small-Cap Stock
Exchange as DYPR
Great Family Savings
Boneless Skinless
Fryer Breasts ,
SAFEWAY
FOOD & DRUG
Birth
Announcements
Baby’s Name:
Jada Ann Salmon and
Jodan M a rie Salmon
(Twins)
Date of Birth: August 18,
1997
Sex: F.
Mother's Name:
Shalonda Monique M iller
Father's Name:
Steven Andrew Salmon
All of NE Portland, OR.
Weight: 1 lb 5 l/2 o z
Lenght: 13 inchs and 12
inchs.
Baby Name:
Noah Matthew R a tliff
Sex: Male
bate of Birth. July 26,
1997
Mother's Name:
Brenda benise R a tliff
Father's Name:
Samuel
C h ris to p h e r
R a tliff
All of Portland, OR.
end and do something to stop the flow
of guns into our children’s communi­
ties and homes.
A nd if yo u r c h ild re n are u n ­
fo rtunate eno u g h to land in co u rt,
tell your S en ato rs to m ake sure
c h ild re n get a ju v e n ile c o u rt p ro ­
cess and the kind o f e d u c a tio n
and p sy c h o lo g ic a l tre a tm e n t that
w ill help them lead p ro d u c tiv e
lives.
“ N ot only does im p riso n m e n t
rob too m any yo u th s o f a ch an ce
for a b etter life ,” C huck says,
"b u t it robs so ciety o f the b e n e fit
o f th e ir p o te n tia l good.
1 w ill alw ays th in k o f the kind
o f life 1 m ight be le a d in g right
now if I d id n ’t get the o p p o rtu ­
nity to start o v e r.”
• M anor Mouse
• Individually Quick Frozen
• Sold in 4 -lb . bags only... $ 7 .8 4 ea.
Look For Your
Safeway Weekly
Shopping Guide
EXPIRES 9/9/97
Pampers
Diapers
• Sd ]/E up to 511 lb.
In Your Oregonian FOODday
in the Portland Metro Area
...and save more shopping
at Safeway
BONELESS SkENLES
S BREASTS
"”|O ..»C », fk-'JT’
Enjoy Extra Savings
With The
SAFEWAY EXTRA
In-Store
Savings Guide
One coupon per customer Coupon valid 9/3/97 thru 9/9/97
at your Oregon Safeway Stores (except Milton-Freewater)
-v and S W Washington stores serving (dark
1 Wahkiakum Cowtitz Skamania and KH< kitat
A.
Visit Safeway s Web site at
w w w .sa fe w a y.c o m
Tue
DOUBIEO
• Del M onte
• Good for breakfast, lunch or dessert!
P R IC E S E F F E C T IV E
SEPTEMBER 1997
Mon
I I
000000070317
Golden Ripe
Bananas
Available at your Safeway store.
t z z
SAFEWAY
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