FIUTO S7Í17S
Black Car buyer Study
Men Buy for
Status; Women
Buy for Lifestyle
You and your mate are deciding on
which new car to purchase this year: He
wants a big, luxurious Lincoln Town Car;
you want a small, practical Saturn SL. If
it seems you can’t agree on which car to
purchase, you are not alone.
The latest study by research company
Allison-Fisher, Inc. shows that men and
women desire different cars for entirely
different reasons. “Woman want cars
that fit into their lifestyle," says President
Douglass Scott. “They blend quality
issues with practicality and functionality.”
Men, however, are more likely to
purchase a car as a status symbol.
The survey, conducted between
October and December in 1996,
included responses from nearly 7,000
African Americans. Of that group, a sub­
group of 1,554 indicated that they
planned to purchase a vehicle within
one year or less. Here are the results
from the sub-group:
Most Popular Nameplate Intended
by African Americans
Brand
M ales
Females
Toyota
Ford
Honda
Chevrolet
Nissan
Pontiac
C adillac
Saturn
Butck
11.8%
10.7%
6.2%
7.3%
6.5%
6.0%
7.5%
15.6%
12.7%
10.0%
6.6 %
2.5%
3.9%
3.2%
2.3%
1.7%
2.8%
1.0%
1.2%
0.9%
2.9%
Total Car
Buyers
14.3%
12.0%
8.7%
6.8%
5.8%
5.4%
5.2%
3.1 %
2J%
2.5%
2.0%
1.3%
2.0%
1.5%
1.0%
»>■'.
2.8%
2.7%
2.6%
2.4%
1.9%
1.8%
1.7%
1.4%
1.0%
■
sa least 1 % o f industry car intentions to be listed.
Most Popular Car Models Intended By African Americans
Intention Vehicle
(Make/Model)
Toyota Cam ry
H onda Accord
Ford Taurus
Nissan M axim a
Saturn SL
Ford Escort
Pontiac G rand Am
Ford M ustang
Honda Civic
Lincoln Town Car
Chevy Cavalier
Toyota Corolla
C adillac D eville/C oncours
C hevy Lum ina
M azda 626
Buick Le Sabre
Saturn SC
C adillac Eldorado
Males
7.9%
3.6%
3.5%
2.6%
2.2%
2.6%
1.7%
1.1%
3.0%
1.5%
1.2%
1.4%
2.0%
1.4%
1.7%
0.4%
2.1 %
Total
Females C a r B u y e rs
9.3%
5.9%
8.9%
3.5%
5.1%
3.8%
3.2%
1.6%
3.1%
2.7%
2.5%
2.7%
2.6%
1.4%
2.5%
2.5%
2.4%
2.0%
2.0%
1.8%
3.9%
1.9%
2.0%
1.7%
1.7%
1.1%
0 .8 %
1.4%
0.4%
2.f
1.7%
1.6%
1.8%
1.2%
1.1%
1.0%
1.0%
v« .y, . ■ Xjvafâ
Embodied in the XK8 are an all-new 32-valve V8. a luxurious burl walnut and Connolly leather interior, a
8
AFRICAN AMERICANS O N WHEE ES
4-yr./50,000-mile warranty,* and an unmistakable legacy. Call 1-800-4-JAGUAR or www.jaguarcars.com/us.
’ See your oeaie.' for ctetaus of this lim ited warranty Enjoy tomorrow Buckle up today © 1997 Jaguar Cars
jag Ü a ^ xkô
À n e w b re e d o fja g u a r