CRR COMPANIES
LAUNCH SAFETY
CAMPAIGNS
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In response to growing concerns about
the dangers airbags pose to children, the
Big Three automakers have initiated pro­
grams to educate consumers on ways to
keep their children saler while in the car.
General Motors Corporation recently un­
veiled its program entitled “Precious Cargo
- Protecting the Children W ho Ride
With You, which features a color booklet
and a 16-minute videotape. Ford, in a team
ellort with Sesame Street producer, the
Childrens television Workshop, will en­
courage kids to “Buckle up with Big Bird.’’
Chrysler's partnership with leading medi­
cal and educational associations has pro­
duced “The ABCs of Air Bag Safety,” a
campaign that advocates the buckling up
of children in the back seat whenever pos­
sible.
Plymouth V o y a g e r, D odge C aravan,
Chrysler Town & Country
The granddaddy o f minivans, having fended off competitors from even’ direction, is still the industry’ bench­
mark. Chrysler was the first to offer the optional fourth, sliding door on the passenger side, and among the first to
discover new places to insert cup holders. The Plymouth Voyager and Dodge Caravan still have broad appeal
among rhe masses. Says AAOU/editor Paul Eisenstein: [It is ] “An affordable way to get into America’s best minivans.”
I hrow in ABS and the optional door, and you get “a perfect package at a bargain basement price tag,” he adds. One
drawback: I he sluggish 2.4-liter engine offering 150 horsepower. Buyers would definitely want to purchase the
peppy, but optional 3.3-liter V6.
BLACK CAB
TALK RADIO
G M AND
DISNCV CACATC
TCST TRACK
AT CPCOT
A utoN etw ork, a V ir­
ginia-based Internet pro­
vider, recently launched a
radio talk show designed to
help African Americans
buy au to m o b iles. T he
show which currently airs
on WOLB-AM in Balti­
m ore, W O L -A M and
WYCB-AM in Washing­
ton, D .C ., discusses the
process of buying automo­
biles and directs consum­
ers to a network of dealers
who have pledged to pro­
vide fair treatm ent. The
host and creator o f the
show, Roosevelt Gist, said
he plans to expand the pro­
gram nationally through
black new spapers and
other black radio stations.
A u to N e tw o r k can be
reached on the Internet at:
www.autonetwork.com or
bv telephone at: (703) 758-
0119.
General M otors and Walt
Disney World Resort in Florida
have teamed up to open the lat­
est attraction at Epcot. Sched­
uled to bebut this fall. Test Track
will offer theme-goers a realistic
recreation o f C M ’s M ilford
Proving Ground, the company’s
testing facility northwest of De­
troit. Among the thrills visitors
will experience, are an almost
to o -clo se-fo r-co m fo rt h ig h ­
speed barrier test in which rid­
ers seemingly replace crash test
dummies. Riders will also expe­
rience the thrill o f a test track
and a bchind-the scenes glimpse
of how C M incorporates its
safety testing into the develop­
ment process of each car and
truck.
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