T he P ortland O bserver • A
pril
30, 1997
P age
Loaves & Fishes Needs
Volunteer Drivers
Define “senior citizens": Adults who
have survived the challenges o f growing
up, have overcome “mid-life” crises, have
gained in wisdom and retained enough
vitality to settle back and enjoy their "golden
years”? Visit Loaves & Fishes’ Northeast
Center and you will find active, healthy,
older adults who fit this glow ing definition
o f “senior citizens.” They are Loaves &
Fishes volunteers.
Few in numbers but deeply devoted,
these seniors are the “ life blood” o f Loaves
& Fishes at the Northeast M ulticultural
Center.
Working together, they struggle each
day to meet the needs o f frail, elderly
people living in Northeast Portland who
must rely upon Loaves & Fishes’ hot meals
and other life saving nutritional services.
However, Center Manager, Dorit Riser-
Doron says Northeast Loaves & Fishes is
experiencing a real crisis: lack o f available
volunteers. “ We need more volunteers to
drive Meals-on-Wheels. Applicants should
be eighteen years o f age, have valid drivers
licenses, be available between the hours o f
11:00 am and 1:00 pm, Mondays through
Fridays, be able to lift 20 lb. and have
reliable transportation to make meal deliv
eries.”
Call 248-5211 to find out how yoif can
help, today. Northeast Loaves & Fishes is
located in the Northeast MultiCulteral Se
nior Center, 5325 NE Ml.K Blvd.
Northeast Loaves & Fishes is part o f
Loaves & Fishes Centers, Inc., a private,
non profit organization which serves 3,600
meals per day to Portland area seniors. For
general information regarding Loaves &
Fishes Centers, Inc., call 777-2424.
Youth & Family Center Open
House at New Location
The North Portland Youth and Family
Center, (NPYFC), invites the community
to attend an open house April 30, 1997
from 3 p.m. to 7 p.m. The event is in
celebration o f the C enter’s new home at
5139 N. Lombard. Refreshments will be
served. NPYFC is a project o f Delaunay
Family o f Services and one o f seven family
centers located throughout M ultnomah
County.
Ths Center moved to it’s new location in
March. It’s previous home was Geiser Hall
located at 7704 N. Hereford. This historic
building, the original home o f St. Andrews
Learning
Kindert 'are Teaming Centers, the nation ’ s larg
est childcare company, has a new educational
program that addresses President Clinton ’ s recent
call for meeting the specific learning needs of
infants and toddlers.
Called Welcome to Learning, it will be imple
mented in KinderCare’s more than 1,100 centers
across the country this fall.
Citing new scientific research which shows that
experiences in the first three years of life have
dramatic impactson brain development, President
Clinton last week called on parents and caregivers
Episcopal Church, was built in the 1880’s
in the Kenton area and moved to Ports
mouth in the 1890’s. The North Center
began serving the community in December
1973. Over the 23 years at the Hereford site
11,256 families were provided with a mix
o f prevention, intervention (programs in
cluding juvenile diversion, counseling and
Big Brother Sister services. During the
open house St. Andrews Episcopal Church
will be recognized for their many years o f
support. Families served at the center, cur
rent and former volunteers and staff are
encouraged to drop in.
locks Set
to provide America’s children with nurtunng,
stimulating environments beginning in infancy.
K inderC are’s new program , developed
over the last 12 m onths w ith the assistance
o f experts in early childhood education,
helps build early learning and com m unica
tion skills through constant interaction
betw een teacher and child in a hom e-like
setting.
The curriculum provides parents with daily
summaries of their children’s activities and sug
gestions for complementary activities at home.
McDonald’s “Campaign 55”
“Campaign 55” celebrates M cDonald’s
heritage by bringing customers more o f what
they come to M cDonald’s for: unbeatable
value, great-tasting food and fast, friendly
service. Quality, service, cleanliness and
value were the principles M cDonald’s Cor
poration was founded on in 1955 when Ray
Kroc opened his first M cDonald’s restau
rant in Des Plaines, Illinois.
McDonald’s launched the first phase o f
Campaign 55 with breakfast on Friday, April
4. Customers can create My Size Meals by
purchasing any one o f four breakfast sand
wiches — the world-famous Egg McMuffin
Sausage McMuffin with Egg; Bacon, Egg &
Cheese Biscuit; and Sausage Biscuit with
Egg - for just 55 cents with an order o f hash
browns and any drink, any size.
“My McDonald’s” Advertising Campaign
On Friday, April 4, M cDonald’s intro
duced new co m m ercials them ed “ My
McDonald’s” featuring local M cDonald’s
franchisees, managers and crew from across
the country.
Created by Leo Burnett Company, Chi
cago, the first commercial in the campaign
focuses on breakfast and features Herb
Peterson, inventor o f the Egg McMuffin. He
stars in the commercial along with his son,
David, also a M cDonald’s franchisee, and
three grandchildren.
Pfizer has pledged $5 million to help pro
mote children’s health nationwide through
the year 2000.
The pledge, made as part o f the Presidents ’
Summit for A m erica’s Future, encompasses
donations o f advanced pediatric medicines,
grants to innovative children’s health pro
grams and employee volunteerism. Pfizer was
the first pharmaceutical company to pledge
support for the Sum m it’s agenda.
“This pledge affirms our long-standing
resolve to make a measurable difference in the
health and lives o f children,” said W illiam C.
Steere, Jr., Pfizer chairman andchiefexecutive
officer.
As part o f Pfizer’s pledge to the Summit,
the company is donating $2 million o f its
leading pediatric pharmaceuticals to treat
uninsured children from low-income families
who otherwise might not have access to
quality pharmaceutical care.
The donations are being made nationwide
through more than 340 community, migrant
and homeless health centers in 47 states that
participate in Pfizer’s Sharing the Care pro
gram. Since Sharing the Care was initiated in
Portland,3,529prescriptions have been given
to 1,692 uninsured low-income patients.
Oregon, which has 6 federally funded
com m unity health centers, has received
$207,727 in total donations o f Pfizer’s ad
vanced medicines.
Since the program was initiated in 1993,
Pfizer has donated over 1,400,000 prescrip
tions and reached more than 490,000 patients.
Sharing the Care is a partnership o f the N a
tional G overnors’ Association, the National
Association o f Community Health Centers
and Pfizer.
©
As of Friday, April 4, McDonald's customers can create My Size Meals by
purchasing any one of four breakfast sandwiches - the world-famous Egg
McMuffin; Sausage McMuffin with Egg; Bacon, Egg & Cheese Biscuit; and
Sausage Biscuit with Egg - for ju st 55 cents with an order of hash browns and
any drink, any size.
JUMP Gives Kids Mentors
More than 6,500 at-risk young people in 30
states will receive one-on-one mentoring to
help keep them in school and away from drugs
and crime through grants announced Tues
day by the Justice Department.
More than $9.6 million will be distributed to
52 sites, including Los Angeles, New York
City, Washington, D.C., Chicago and H ous
ton, through the Juvenile Mentoring Program
(JUMP). With these awards, there are now a
total o f 93 JUMP sites in 34 states.
The JUMP program matches an adult over
21 with a young person who has difficulty in
school and shows signs o f dropping out or
getting in trouble.
Mentors provide youth with discipline,
guidance and personal attention through
activities such as tutoring, job training and
community service.
“We know that mer.toring gives troubled
youth critical support that lessens the chance
that they will drop out or turn to crime or
drugs,” said Attorney General Janet Reno.
y
Pledge For
Children In
Portland
"This is why mentoring, and similar initia
tiv e s, are an e sse n tia l p a rt o f the
Administration’s efforts to combat youth
violence.”
The President recently sent to Congress
the Anti-Gang and Youth Violence Control
A c to f 1997.
T he b ill’s “ A t-R isk C h ild re n G ran ts
P ro g ra m " w ould p ro v id e $75 m illio n in
F iscal Y ear 1998 to local ju risd ic tio n s to
help com bat tru a n c y , school v io le n c e
and ju v e n ile crim e through in itia tiv e s
su ch as m en to rin g .
A so o n -to -b e re le a se d b u lle tin from
the Ju stice D e p a rtm e n t’s O ffice o f Ju v e
nile Ju stice and D elinquency P rev en tio n
(O JJD P ), M en to rin g — A Proven D e lin
q u e n c y P rev en tio n S tra te g y , exam in ed
the im p act o f m e n to rin g th ro u g h an
e v a lu a tio n , c o n d u cted by P u b lic/P riv ate
V en tu res, o f m en to rin g p ro g ram s run by
B ig B ro th ers/B ig S isters o f A m erica.
The evaluation found that youth involved
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in the mentoring programs were less likely to
experiment with alcohol and drugs, less likely
to hit someone and less likely to skip school
than youth not participating in the program.
“T hese results show that m entoring
w orks,” said OJJDP Administrator Shay
Bilchik. “Through our grants and other assis
tance, we are helping communities use this
strategy to make a real impact on young
people’s lives.”
OJJDP, which administers JUMP, selected
the 52 sites through a competitive review
process from a pool o f 479 applicants.
Because of the high interest in JUMP and
the quality o f the applications, OJJDP com
bined Fiscal Year 1996 andFiscal Year 1997
funds into a single round o f awards
Awards range from $ 150,830 to $ 190,000 for
use over the next three years.
While the 52 sites will be operated by a
variety o f governmental and nonprofit orga
nizations, all sites are required to coordinate
their activities with local schools.
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th ru Tu esd ay M .ry 6 M id n iq h l
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