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Minyon Moore, at the Democratic National Committee
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Minyon Moore, holds a briefing with members o f her staff. Shown are
(center) Bill Kaneko, and (right) Jocelyn Woodard.
M inyon Moore, as the first African-
American women to serve as Political
Director at the Democratic National
Com m ittee(DNC), is a different type
o f political activist. She shies away
from the limelight and is more com ­
fortable working behind the scenes.
W orking hard, putting in long hours,
focusing on minute details, thinking
always in strategic terms, pushing for­
ward to achieve through specific goals-
-this is the m odus operandi of Moore.
Her political philosophy is rooted in
both her grassroots and pragmatic per­
spectives, which she achieved through
her background as a civil rights and
political field organizer.
About her professional past, Moore
takes particular pride in working with
all kinds o f people. “This has been
a great asset to me,” she said. In her
capacity as Political Director at the
DNC, Moore oversees the political
operation that focusses singularly on
winning elections. This includes man­
aging D N C 's coordinated campaign
effort, advancing Democratic Party
policies and politics through increas­
ing voter participation, constituency
outreach, training, advocacy, promot­
ing President C lin to n ’s legislative
priorities, and supporting Democratic
candidates running for local, state, and
national office. Add to this awesome
resp o n sib ility , M o o re’s “norm al,
day to day” public liaison and out­
reach activities to dem ocratic elected
officials, party activists and the con­
stituents they represent.
Every day presents a new set of
challenges for the soft spoken political
v e te ra n ,
w h o can
a lso
be
“ to u g h ” . S h e a g re e s th a t p r o ­
fessional politics is not a field for the
insecure and timid.
“ I n ev e r p la n n ed a c a re e r in
politics, “said the D NA strategist.
“ T h ere are n eg a tiv e p ercep tio n s
about politics, but I think you can be
involved and maintain your character,
integrity, and honesty and help raise
the moral tones o f politics, without
being com prom ised. You don’t have
to tear into each other and try to build
y o u r s e lf up by te a rin g o th e rs
d o w n ,”
Prior to joining the DNC, Moore
served as Project Director for the N a­
tional Rainbow Coalition, where she
coordinated organizational outreach
and com munication between elected
and appointed governments officials,
senior corporate executives, labor of­
ficials, and religious and community
representatives.
In her previous National Rainbow
Coalition post as Deputy Field D irec­
tor and National Convention Coordi­
n a to r fo r R e v e re n d Je s s e L.
Jackson’s presidential bid. she trav­
eled to more than 20 states, managed
the field staff, setup travel budgets and
field activities, served as liaison be­
tween state campaigns and the na­
tional office in arranging Jackson's
schedule, was responsible for the
candidate’s 1,200 delegates, assisted
the floor manager in managing the
whip operation, and was the liaison
between
Jackson and his ‘88 convention
manager, the late Ron Brown.
In between those assignments she
served a four-month stint as the N a­
tional Deputy Field Director for the
Dukakis/Bentsen Presidential C am ­
paign, where she assisted in schedul­
ing the candidates and field activities
and merged the Jackson ‘88 cam ­
paign netw ork into the D ukakis/
Bentsen general election campaign.
Her initial service as Executive assis­
tant to Jackson, assisting him with staff
operations and developing a weekly
community forum for national radio
broadcast, paved the way for her ex ­
panded activities in the national politi­
cal arena.
Moore gives high marks to Presi­
dent Clinton, especially those issuesof
importance to African-Americans:
"I think the President has done
an outstanding job in trying to do the
right thing in serving a very diverse
American population, especially those
in greatest need, and not to the sacri­
fice o f any o th e rs.”
The political pragmatist also stresses
that African-Americans have a lot at
stake in the upcoming local, state, con­
gressional and presidential elections.
“ The African-American vote is ex­
tremely important, especially in cer­
tain key electoral states in the presi­
dential and in specific senatorial con­
gressional races where the control of
the U.S. Congress will be determined.
O ur challenge is getting our message
to African-American voters about the
accom plishments o f the Clinton A d­
ministration and Democratic Party on
b eh alf o f A frican -A m erican s.”
She readily admits that one main
goal of the DNC is to reach young
African-Americans—to reach them in
their own environments. Moore points
out that providing adequate resources
to the African-Americans are involved
at all levels, and making fund available
for advertisements in minority media
are important elements o f realizing
that goal. And that, she maintains,
means educating both African-Ameri­
can leadership and the African-Ameri­
can electorate.
"Wemustre-energize African-Ameri­
can leadership across the board about the
urgency and importance of voting so that
there i s a massi ve leadershi pcampaign, as
was the case in the 1960’s to mobilize
African-American voters as a necessary
means of gaining economic and political
empowerment. Today voting is no longer
a privilege but a citizenship obligation.”
Like other political activists, Moore
realizes that upcom ing 1996 election
will be a major turning point in the
future o f this nation, especially for
A frican-A m ericans. “N o one can
em power us but us. Our future is in our
own hands, and no one should take us
for granted. W hether A frican-Ameri­
cans go to the polls and vote will have
a dramatic impact on future genera­
tio n s o f A fr ic a n - A m e r ic a n s ,”
Moore said.
New Perfume company helps busy shoppers save time
A smart new perfume com pany has
jum ped on the time-management band­
wagon to help busy women and men
eliminate one tim e-consum ing chore
from their schedules - shopping for
perfume and cologne.
“Tim e is more precious today then
ever before,” says Pessy Frenkel, Presi­
dent o f PerfuM A X , a perfume catalog
com pany based in Brooklyn, New
York. “And one o f the best ways to cut
down on wasted time is to look for
shortcuts for routine tasks, no matter
how small.”
Frenkel says the idea for PerfuM AX
cam e to her while she was standing at
a department store counter, waiting to
buy perfume. “I thought, I get the same
perfume every time, but I still have to
drive to the store, park, wait around to
be served, then fight traffic to get
home. W hy should anyone waste time
to buy a bottle o f perfume? Like other
simple necessities, your perfume or
cologne should just be there when you
need it.”
It its first printing, the PerfuM A X
catalog offers authentic name brand
scents for both women and men. Ac­
cording to Frenkel, these are not ge­
neric perfumes, but the same brands
offered in the best department stores -
- Opium, Christian Dior, Oscar de la
Renta, Ralph Lauren and others.
“Most people have a favorite scent
that they use over and over,” said
Frenkel. “W hy invest time to keep
buying the sam e thing? W e’ve made it
fast and sim ple.”
In a d d itio n to sa v in g tim e,
PerfuM AX helps its customers save
money. Because o f its low overhead.
PerfuMAX can usually offer the same
scents found in department stores for
10% to 30% less cost.
PerfuM AX is targeted to the busy
women or men of the 9 0 ’s. Customers
choose their favorite scent from the
catalog, then call in their order. They
may also fill out an order form and fax
it 24 hours a day from home or office.
PerfuM AX delivers most orders in
three to five days.
PerfuM AX also helps save more
time by offering a gift service, where
they wrap and deliver a perfume or
cologne, complete with apersonalized
greeting card. And PerfuM AX rewards
its customers for referrals, giving free
gifts to cu sto m ers w ho get their
com pany’s prem ium departm ent to
order quantities o f 20 or more scents at
one time as business gifts.
Frenkel says PerfuM AX will mail a
free catalog to anyone who calls the
com panysspecial toll-free line: 1-800-
789-PerfuMAX! 1-800-7373). Justask
for exten. 25 to get the free catalog.
Those interested may also fax their
request to 1-888-755-7373. Please in­
clude name, phone number and mail­
ing address.
C ontracting O pportunités
Now A vailable on the W eb
Supporting
Growing
Businesses
The Portland Development Commission has
historically supported minority and women-owned
business as well as emerging small business. We
know that healthy and growing small businesses are
the backbone of a healthy local economy.
PDC has a new home page on the World Wide Web
and a section specifically devoted to contracting
opportunities. We invite you to look us up on the
Web at our new address:
www:port la nddev.com
If you have a business that may qualify and would
like information on PDC projects or certification, you
can also contact Chris Steinbrecher at 823-3238 or
Spence Benfield at 823-3209.
on Tinsley’s business, Custom Craftworks,
used to he a small massage table manufac­
turer in Eugene. Today he has national accounts
and 32 full-time employees.
R
Ron made the transition with help from the
Small Business Management Program at Lane
Community College's Business Development
Center, funded with Lottery dollars. There he
learned management ami budgeting skills.
Ron struggled, hut he never lost hope. He said,
“These programs help you grow your business in
an environment that is safe and provides connec­
tions with other like-minded business owners."
PDC is committed to working with small businesses
because we know what's good tor small business is
good for Portland.
OREGON
LOTTERY
It Dues Good Things
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