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I hl P oru and O bsi rvi r • J une
12,
1996
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Women Find ways
around Class Celing
Women have found a new way to
o f Automation Training Specialists, a
F ew te c h n o lo g ic a lly o rie n te d
break through the glass ceiling: Start
Santa Clara software training firm.
women have pierced Silicon V alley’s
their own businesses.
"And I walk into negotiations know­
glass ceiling directly or indirectly by
There are 8 million female-owned
ing what I want and the conviction that
starting theirow n businesses. But there
businesses in the United States, up 78
I will accept that and nothing less."
were several at F riday's association
percent from 4.5 million in 1987, ac­
Breaking into the inner sanctum s of
session. One was M arjorie Balazs,
cording to new estimates by the U S.
influence may be a stiffer challenge.
founder and president o f Balazs A na­
Census Bureau and the National
Margaret Smith, national president of
lytical Laboratory in Sunnyvale, whom
Foundation for W om en B usiness
the association and a Los Gatos re­
the Silicon Valley chapter nam ed its
Owners. In agriculture, construction
tailer, said she knows o f no woman
first “enterprising w om an" of the year.
and manufacturing, the number o f fe­
locally sitting on the board o f a small or
Others included M aria G uerra and
male-owned businesses has lumped
m edium -sized com pany. “W om en
Celeste Ford.
140 percent in that span. By com pari­
continue to be shut out o f the circle of
Guerra, formerly an engineer at A p­
son, the rate o f increase o f all small
influence such opportunities offer,"
plied Materials, is president o f G uerra
businesses in that period was 47 per­
Smith said.
I echnologies, a San Jose designer and
cent.
B ut i f wi ime n are still forced to cope
developerol wireless com m unications
California has nearly 1.1 million
with unfair obstacles, at least they're
gear. II she had stayed at Applied,
such businesses, up 8 1 percent from
being rewarded for their chutzpah.
G uerra said, she probably would have
1987. The growth rate trails a number
Female-owned businesses employ
become an engineering m anager earn­
of other states, including Nevada, Geor­
26 percent of the U.S. workforce, and
ing $80,(MM) to $90,000 a year.
gia. New M exico and Florida, but is
the most explosive growth in women-
But if her business takes off, she
above the national average in revenues
ow ned firms is com ing in non-tradi-
said, she can easily earn more than
and jobs generated by those businesses.
tional industries, such as construction,
$2(M),(MM) a year.
The significant growth has not come
wholesale trade, transportation/com-
“I couldn't pass up this opportunity
easily for woman entrepreneurs.
inunications, agriculture and m anu­
and lace the prospect o f asking. ‘W hat
They have a more difficult time
facturing. Between 1987 and 1996,
if?” ’ Guerra said.
than men in getting bank loans, aren’t
growth in the number o f female-owned
Ford, formerly vice president o f
taken as seriously because o f the false
businesses in these sectors ranged from
operations at Scitor Corp., a S unny­
perception that they're running busi­
112 percent in manufacturing to 171
vale system s engineering and software
nesses only temporarily and remain
percent in construction.
firm, is now ow ner and president of
largely shut out o f inner circles, ac­
Such numbers are em powering by
Stellar Solutions Inc., a Portola Valley
cording to interviews Friday at a lun­
themselves.
aerospaceconsulting firm. Ford’stw o-
cheon sponsored by the Silicon Valley
"W hen a woman hears that 8 mil­
year-old company em ploys 12 people
chapter of the National Association o f
lion other women own businesses, that
and is on track to generate $2 million
Women Business Owners.
tells her that she can dream big and
in revenues this year.
And, like it or not, they say, they
grow a business,” said Sharon H adary,
Ford has am bitious ad v ice for
have to act like aggressive men on the
executivedirectorofthe National Foun­
today'syoung women. "D o n ’t try to fit
job.
dation for W om en Business Owners.
into som ebody else’s m ode," she as­
“I’m not afraid to tell men that I
“ Increasingly, women-owned busi­
serted. "Go for it. W hen you run your
disagree with them ,” said Francis
nesses are no longer underdogs. Their
own com pany, you, not som eone else,
Nevarez, president o f the association’s
profile is looking more and more like
decide which projects are important
Silicon Valley chapter and president
the profile o f all small businesses.”
and how to go about tackling them .”
National Survey Conducted In
Fifteen Cities
As a result o f 5,000 interview s
conducted in fifteen cities and seven
languages. M arket Segment Research
& C onsulting has released the 1996
M SR& C Ethnic M arket Report, the
most com prehensive report to date
detailing the d em ographics, co n ­
sum er behavior, m edia habits and
social attitudes o f H ispanics, A fri­
can Americans, A sian A m ericans and
A nglos residing in the United Slates.
"O ur report will provide policy
makers, com m unity leaders, private
and public decision-m akers, co m ­
m unications professionals and the
m edia with strategic inform ation on
social, political and econom ic issues
facing the nation,” said G ary L.
Berman, President o f M arket S eg­
ment m akerters w ho need to make
w ell-inform ed and com petitive busi­
ness decisions in the ever-changing
landscape o f The N ew A m erica.”
By using the latest innovative tech­
n iq u e s
fo r
im a g e ry
and
psychographics w hile w orking in
multiple languages, with culturally-
appropriate interview ers, M SR & C
was able to elicit deeper responses
from consum ers in telephone and
face-to-face interview s.
“W hen exam ining or dealing with
any culture that’s different from your
ow n, nuance and subtlety are very
im portant. C ontext plays a critical
role. Facts need to be filtered through
the lens o f relevance,” Berm an ex ­
plained.
T he 1996 M SR & C Ethnic M arket
R eport will be published in a 10-
volum e set, which covers a wide
range ol social, m arketing and d em o ­
graphic issues and is the third in a
series of highly-regarded, aw ard-w in­
ning exam inations o f ethnic America.
The study spans such diverse and
sensitive areas as attitudes tow ards
sex education and hom osexuality,
physical d isa b ilities, alcohol and
drugs, healthcare and natural m edi­
cines, cultural identity, political af­
filiations and voting habits, im m i­
gration and bilingual education, el­
der care, hom eow nership, consum er
spending and credit, travel habits
and seatbelt usage, and entertain­
ment preferences and m ovie-going
habits.
A m ong the su rv ey 's findings are:
--A frican A m ericans and Hispan-
ics are m ore likely than A nglos and
A sian A m erican to support legal pro­
tection and equal rights for gays and
lesbians.
—O ne-third of ethnic m inorities
routinely use herbal or natural m edi­
cines, as com pared to only one in five
A nglos.
—Barely half o f A frican A m eri­
cans feel they know enough about the
AID S virus.
-A lth o u g h m ore H ispanics than
other group believe governm ent agen­
cies violate their rights, H ispanics
show the greatest co nfidence in the
U.S. ju d icial system and have more
than tw ice the co nfidence in police
and law enforcem ent than African
A m ericans and A nglos.
—N early 30 p e rc e n t o f A sian
A m ericans - l o u r tim es m ore than
A frican A m ericans and alm ost twice
the num ber o f A nglos — consider
them selves politically independent
and not affiliated with eith er the
D em ocratic or R epublican parties.
-H is p a n ic s have m ore difficulty
than any other group speaking to
their kids about sex and drugs.
Christmas Tree Growers Meet
C hristm as tree grow ers from O r­
egon and W ashington will m eet in
C lackam as, O regon, for the Pacific
N o rth w e s t
C h r is t m a s
T re e
A sso ciatio n ’s annual S um m er M eet­
ing and Farm T our held at the M on­
arch H otel,C lackam as. O regon, June
14 & 15, 1996 according to P resi­
dent Jim H eater
The two day event will include
educational sessions on Friday that
will address such topics as retire­
ment planning for C hristm as tree
grow ers, interior needle blight on
noble fir, analyzing C hristm as tree
harvesting costs, history o f Christ
mas tree production in N orw ay, d e­
veloping additional incom e with
bough production. Oregon and W ash­
ington state legislative issues and an
update on U.S. and M exico export
regulations.
Saturday, grow ers will tour sev­
eral local operations including Ringle
& Son Tree Farms, Beavercreek;
H offm an Trees, Beavercreek; and
H ig h la n d F a rm
o f O re g o n ,
Beavercreek.
The tour will include dem onstra­
tions on true fir culturing techniques,
stump grinding and removal, a choose
and cut operation showing customer
service ideas such as bai 11 ng, dri 11 stands
and lot decorations, driving tour of
loading areas showing how tree cor­
rals and conveyor belt systems help
during harvest time, view H offm an’s
caneberry operation that is being used
as a rotation crop and a walking lour of
Highland's black walnut plantation and
Douglas-fir limber stand converted
from Christmas tree ground
M ake Your Summer Count
A t PCC Cascade!
Get a year’s worth of credits in just a few short weeks this
summer in PCC’s concentrated courses.
Or get a jump start on next year. When you take just one
or two classes, you’ll spend up to a half-day on campus -
the rest of the day is yours!
♦
Work on reading, writing or math skills to prepare for fall.
♦
Take classes to qualify for entry into one of the Health
PreSessions programs.
♦
Business, computer or education programs boost your
marketable skills.
The PCC Cascade Campus offers a quality, supportive
environment, and classes that increase your chances for
success in today’s changing Job market.
Take Charge O f Your Future Today!
977-5222
Cascade Campus
Portland
Community
College
705 N. Killingsw orth St.
Summer Term Starts June 17.
OREGON
HEALTH
S C IE N C E S
U N IV E R S IT Y
EMPLOYMENT OPPORTUNITIES
OHSU invites applications and inquiries for the
following areas:
Accounting
Cashiers
Administrative Stall
Office Support Staff
Medical Transcription
Systems Analyst
Systems Software Analyst
Pr< igrammers
Telecommunications
Campus Security
Electricians
Custodians
Food Services
Maintenance
Interpreters
Registered Nurses
Certified Nurses Assistants
Certilied Medical Assistants
Licensed Practical Nurses
Medical Lab Technologists
Therapists (PL. LPT A. OL, COTA)
Medical Secretaries
Medical Receptionists
Dental Assistants
Pharmacy Techs
Surgical Services Techs
Dental Hygienists
Emergency Room T echs
Radii ill igic l ei. hm ill igists
Pharmacists
Edward Jones to Host National Career Day
Tony Stonger, the local invest­
ment representative for Edw ard
Jones, announced today that (his/
h erjo ffice will participate in Jo n e s’
National C areer Day to be held
Thursday, May 16.
The event will feature a program
to be broadcast live over the firm ’s
satellite netw ork. The program ,
which will air twice, will exam ine
opportunities and challenges o f­
fered by a career with Edward Jones.
"B ecause Jones is so different
from other W all Street firms, it
offers its investment representatives
unique opportunities,” Stonger said.
’The typical Jones office is staffed
by one investm ent representatives
unique opportunities," Stonger said.
“The typical Jones office is staffed
by one investm ent representative
and one support person and is lo­
cated in sm aller com m unities or in
suburbs o f m etropolitan areas. Be­
cause our investm ent representatives
live in the com m unities they serve
and work with individual investors
exclusively, they develop very strong
relationships with their custom ers."
In a tim e when many U.S. busi­
nesses are experiencing zero growth
or are actually dow nsizing, Edw ard
Jones is aggressively expanding its
salesforce.
“Edward Jones has more than 3,200
offices in 49 states; our goal is to have
10,000 branch offices by 2 0 0 4 ,”
Stonger said. “O ur 3,200 investment
representatives have diverse back­
grounds. Teachers, bankers and engi­
neers have all joined the ranks o f Ed­
ward Jones. They, all however, have
one thing in common. They are self­
starters who enjoy working with and
helping other people.”
Jones offers an ex ten siv e train
ing program for new brokers. As
part o f that training and after it is
com pleted, Jones representatives
build their businesses by calling on
people face-to-face in the co m m u ­
nities when they have chosen to put
dow n roots and build their busi­
nesses.
Ihe idea is that we want our new
brokers nut where people can take
their measure and decide if they are
the kind o f people they want to do
business with," Stonger said.
Edw ard Jones w as founded in
1871. It’s investm ent rep resen ta­
tives offer insured tax -free bonds,
mutual funds, certificates o f d e­
posit and the com m on stock o f co m ­
panies with histories o f sound m an ­
agem ent and solid p erform ance
To obtain d eta iled jo b announcem ents an d application
m aterials, contact:
OIISU Human Resources
Marquam Plaza Building
2525 S.W. 3rd Avenue
Portland, Oregon
General Information:
(503) 49 t-B060
2 i-l lour Job Line:
(503) 494-647B
Nursing Job Line:
(503) 494-6546
IT)l) Line:
(503) 494-2457
Fax:
(503) 494-6469
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