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A ugust 30, 1995 • T he P ortland O bserver
Survey Shows Bargain Hunting On
The Rise For Back-To-School Trends
(NAPS)—Back-to-school time is
which means it’s also time to
update the kid’s fall wardrobes. At
the rate at which kids grow, wardrobe
revamping is a necessity, but it can
get expensive, especially when kids
w a n t only “th e l a t e s t ” tre n d s .
According to a nationwide survey con-
d u c te d by O p in io n R e s e a rc h
(Corporation of Princeton, New Jersey
on behalf of Marshalls, Inc., a major
ity of consumers plan to save money
on back-to-school wardrobes this year
by shopping off-price.
• Among women who shop for
back-to-school clothes (representing
34 p ercent of all women in U.S.
households), the average total
amount they plan to spend on back-
to-school apparel, footwear and fash
ion accessories this year is $372 (rop-
resenting $12.1 billion total,;
• $372 represents 43 percent of
their children’s total annual cloth
ing budget ($28.4 billion total);
• Almost half of women shoppers
(48 percent, said they will seldom
or never pay full price this back-to *
school season; and an additional 36
percent said they will only pay full
price half the time;
• 23 percent said they planned
to shop more often at off-price stores
compared with last year; another 69
p^K'eht. said they would shop at off-
price stores about the same amount.
“For $372, you can get more for
less th a n ever before, if you shop
sm art. One g reat way to save on
back-to-school clothes is to identify
the hottest trends, styles and brand
nam es your kids w ant before you
shop, and find them for less,” says
Kristi Szechenyi, Marshalls' national
spokesperson. “Following are some
of the key trends kids will want to
be wearing this back-to-school sea
son, all available at M arshalls for
20 to 60 percent off what you would
pay for them at a department store.”
•<
fall, found in solid blue color palettes
as well as stripes. Banded collars
will be h o tte r th a n ever for th e
trendy set.
• Guys will go to school in style
wearing athletic-style hiking shoes
and boots with jeans and khakis.
Girls
• For girls, denim jum pers are a
m u st—and they are v ersatile,
durable and comfortable. Pair them
with t-shirts in early fall and turtle
necks as the weather gets cooler.
• Funky shoes will be “the look”—
updated hiking boots in a variety of
brown and natural tones and brightly
colored, lug-soled sneakers will make
any outfit trendy and fun.
• Plaid kilts in eye-catching bright
colors will be everywhere—and look
great with just about anything from
“tiny t-shirts” to sweaters.
Boys
©
• The rugged look is hot for boys,
too-—look for polar fleece tops, knit
Henley and flannel shirts—key com
Ju n ior Girls
• Denim, denim, denim—designer ponents for keeping up with the older
jeans, shorts, jumpers, vests, skirts guys!
• Trendy, yet functional, hiking
and jackets—anything denim will
be a staple in a young wom an’s boots in a variety of styles are the
cool statem en t for back-to-school
wardrobe this fall.
• Updated “tiny t-shirts” will con shoes this fall.
• Classic 5-pocket blue denim
tinue as a hot item for summer into
back-to-school, with long sleeves and jeans in a variety of shades are a
lightweight denim or satin collars. wardrobe staple and will be seen
Worn with a pair of jeans, overalls paired w ith denim or cham bray
or shortalls, this look will keep any shirts or knit and polar fleece tops.
M arshalls is one of the nation’s
girl looking and feeling cool at school.
• Anything that shines! Whether leading off-price family retailers with
satin, sum m er knit, lycra or lace, more than 485 stores spanning 40
shim m ery fabrics will be the look states and Puerto Rico. M arshalls
offers a wide selection of current sea
for junior girls this fall.
son, top quality, designer and brand
Young Men
• The rugged outdoor look will name fashions, giftware and domes
be the hottest look for guys this fall. tics for the family and home prices
Look for Henley-style shirts in nat significantly lower than catalogs,
ural and muted colors, worn alone department stores and specialty bou
tiques, everyday.
or layered under a flannel shirt.
For store locations and informa
• Denim and chambray will be
the fabrics of choice in shirts this tion, call 1-800-MARSHALLS.
Free Leaflet
You can le a r n m ore a b o u t
PRSA and how to join by writing
to: Dorothy M cG uinness, Mem
b e rs h ip D ev elo p m en t D e p a rt
ment, 33 Irving Place, New York,
NY 10003-2376, or call h er toll-
free at 1-800-WE ARE PRSA.
(NAPS)—More and more Afri
c a n -A m e ric a n s, h is p a n ic s and
m em bers of other m ulti-cultural
gro u p s a re grow ing a w are of a
way to improve th eir abilities to
succeed in the world of business.
They’re turning to such profes
sional organizations as the Public
R e la tio n s S o ciety of A m erica
(PRSA). It can give you the infor
m ation, education and often the
c o n ta c ts you n eed to succeed .
PCC Can Help
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I
E
H elp K id s G et B a ck To S chool With
> Easy P rep C hocolate B londies
(NAPS)—Getting kids to hit the books again after a long fun-filled
summer can be tough, but there are a few things moms can do to help.
A plateful of dense and chewy homemade brownies makes the grade
every time.
Imagine your kids’ surprise when they come home and are greeted
with a plateful of chewy Blonde Brownies th at you made just for them.
These “blondies,” crammed full of sweet chunks of Baker’s* premium
white chocolate and nuts, are ju st the snack kids need to help them
tackle th at list of m ath problems. Best of all, they can be mixed up in
one bowl in ju st 15 minutes—and th a t’s great news for busy moms.
Kids will agree th at with these sweet, delicious brownies, going back
to school is as easy as 1-2-3.
WHITE CHOCOLATE BLONDE BROWNIES
1/3 cup butter or m argarine
1/2 cup firm ly packed brown sugar
2 eggs
1 teaspoon vanilla
1 cup flour
1/2 teaspoon Calum et baking pow der
1/4 teaspoon salt
4 squares Baker’s prem ium w hite chocolate, chopped
1/2 cup chopped nuts
H eat oven to 350" F.
B eat b utter and sugar in large bowl w ith electric m ixer on
m edium speed u ntil light and fluffy. Beat in eggs and vanilla.
Mix in flour, baking pow der and salt. Stir in w h ite ch ocolate
and nuts. Spread in greased foil-lined 9-inch square pan.
B ake 20 to 25 m inutes or until toothpick inserted in cen ter
com es ou t clean. Cool in pan. Cut into squares.
M akes 16.
Knowledge of human nature in the beginning and end of political
education.
— Henry Brooks Allants
Sound the trumpets, beat the drums: Someone has finally come up with affordable healthcare
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put it off. The only thing predictable about kids is their unpredictability.
y care
Blue Cross and Blue Shield o f Oregon is an independent licensee o f the Blue Cross and Blue Shield Association
Bu?
Blue f rom Blue,Shield
of Oregon