T he P ortland O bserver • M arch
I, 1995
Automotive
The R ace For Space
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(NAPS)—Trunks are being raised to new levels of spaciousness. A
leader in following consumers' request for more trunk room is the all-
new 1995-model Mercury Mystique shown here. The midsized sedan
has 13.9 cubic feet of cargo space, or nearly as much as the luxurious
Lincoln Mark VIII. With its fold-forward split back seat, Mystique can
carry passengers and their skis and can even carry a small load of
lumber. “More trunk room helps buyers get the most out of a mid
sized car,' explains Chuck Stevens, Mercury marketing coordinator
for the Southeast Region. Shown with him is Starlet O’Hara, a well-
known resident of Zoo Atlanta.
Car Seat Use: A Little Extra Time May Save A Life
(NAPS)—Parents with hectic
schedules are always looking for
sh o rt cuts. But no one would
knowingly jeopardize the safety of
a child just to save a little time.
Yet it happens more often than
one might think.
According to the N ational
Highway Traffic Safety Adminis
tration (NHTSA), approximately
75 percent of all auto crashes
occur within 25 miles of home, on
roads where the posted speeds are
45 mph or less. Too often, conve
nience takes precedence over the
safety of small children who, by
law, should be buckled into child
car se a ts. Taking the tim e to
make sure that children are prop
erly restrained is the most impor
tant part of running errands.
Dr. Mark Widome, professor of
pediatrics at The Pennsylvania
State University College of Medi
cine, says, “If there is any one
thing a parent can do to add mea
surably to a child’s safety during
the first few years, it is to put him
or her in a child safety seat when
traveling in a car. In the event of
a crash or sudden stop, the child
will be more secure.
“If you have a child under the
age of four and/or u n d e r 40
pounds, you need a child safety
seat,” Widome says. “But it’s not
enough just to buy a child safety
seat, parents must learn to use
seats correctly and use them con
sistently.”
To help parents or guardians
ensure that they use child safety
seats properly, Midas In te rn a
tional has created Project Safe
Baby. The goals of the program
are to inform the public about the
laws regarding child re stra in t,
educate them on the proper use of
child safety seats and m aking
seats widely available at a reason
able price,
W ith th e a ssista n c e of the
National Highway Traffic Safety
a d m in istratio n (NHTSA), they
developed educational materials,
which are a v ailab le a t M idas
M uffler and B rake Shops, for
adults responsible for traveling
w ith children. T en-m inute in-
S K N T K
available in English and Spanish,
write to the address below. The
videotape, “Tips for Safer Travel
with C hildren,” also in English
and Spanish, is available for a
$2.50 shipping and handling fee
(m ake check payable to Midas
International). Mail all requests
to: MIDAS PROJECT SAFE BABY, P .O .
Box 92292, Dept. G, Libertyville,
IL 60092.
Advertise ht
Demographics
Positioning Statement
Age Range:
Median
Household Income:
Marital Status:
Family:
Education:
25-54 years old
The new Nissan Sentra offers the quality and value of
compact sedans, without sacrificing the comfort and
desirable features normally found in larger sedans.
$35,000-$45,000
Married
Tonality
1-2 children
Smart and exciting. Strong quality and value message.
Attended or graduated college
Primary Competitors
Toyota Corolla
Honda Chic
Ford Escort
Saturn 4-Door
Psychographics
Profile:
The Nissan Sentra offers more
than you would expect from a
compact sedan.
Vehicle
Preferences:
Target consumers are rational people
who consider cars expensive pur
chases to be taken seriously. Cars
fulfill a utilitarian role—they must be
economic, dependable and practical,
providing plenty of passenger room
and cargo space. High-quality exterior
styling and comfort are determining
factors when purchasing a new car,
Sentra GLE
but these consumers are realistic
about what they want and what they
can afford.
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Call 51)3-288-0033
’9 5
N IS S A N
IX
GEORGES AUTO
HAS MOVED
FROM:
PONTIAC
MARTIN LUTHER KING JR. BLVD.
B U IC K
TO:
7636 N. NEWALL AVE.
(503) 283-8624
PREVIOUSLY CALLED
GEORGE AUTO CARE
BUICK BEST IN CLASS DEALER
For over 2 0 years Weston Pontiac-Buick-GMC
IS NOW CALLED
PRESIDENTIAL AUTO
CHECK IT OUT
has been serving the Gresham-Portland area.
We have received Pontiac's National Service
Excellence Award each year that we have been in
business. This award is only given to the top 1% o f
over 3,000 Pontiac dealers nationwide.
B YE A BOD Y SHOP
Thanks to our customers, we are the Northwest s
#7 volume Pontiac-Buick-GMC! We want you to
know that our number one commitment is to you, our
i
Body Work - Painting
And Fender Repair
customer. We wish to express our sincere thanks to
all who have done business with us and look forward
to serving you in the future.
Remember, all we ask fo r is an opportunity to
structional videos and brochures,
en titled “Tips for Safer Travel
with Children,” are available in
both English and Spanish to illus
trate the correct use of child car
seats.
Through Project Safe Baby,
more than 1,900 Midas Muffler
and Brake Shops across the coun
try offer Century 1000 STE con
vertible car seats to consumers at
the wholesale cost of $42. In addi
tion, Midas’ Car Seat Exchange
program allow s cu sto m ers to
re tu rn the seats to any Midas
shop when they are no longer
needed in exchange for certificates
good for $42 worth of Midas ser
vices on their cars.
FREE BROCHURE
For a free copy of the child car
seat instructional brochure, “Tips
for Safer Travel with Children,”
25 YEARS
OF FSTABIJM IFI) BUSINESS
earn your business.
The Weston Family
H)% off Senior Citizens
WESTON
OWNER: TOM BYT
PONTIAC-BUICK-GMC
6430 NT Marlin l.uther king Blvd.
Portland. OR 07212
(503) 284-8775
*
and Employees
GRESHAM-EASTSIDE
22 5 5 5 S.E. STARK
665-2166
255-3840
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