P age A3
T he P ortland O bserver • J uly 2 0 , 1 9 9 4
Black Shopping Network
Joins TV Super Highway
A new home shopping n e tw o rk
fo r the b la c k co n su m e r is b e in g
launched fo r the interactive cable T V
market. The service, called B lackbook
P o rtla n d Y o u th B u ild ’94 w ill
e m ploy and train 10 young men, ages
18 to 21, fo r fiv e m onths w h ile they
II, is being p ro vid e d by B la ckb o o k
In te rn a tio n a l Business and E n te rta in ­
co nstruct a new hom e in N ortheast
m ent Reference G uide, a 26 year pub­
lic a tio n .
The n e tw o rk is being b ille d as an
e x c itin g and in n o va tive w ay fo r ad­
vertisers to reach A fric a n A m e rica n
consumers.
A s A fric a n A m ericans have very
selective tastes, desiring o n ly the best
and w illin g to pay p re m iu m prices,
this superhighway d ire ctly to the black
consum er w ill o ffe r products o f high
appeal to A fric a n Am ericans and other
a fflu e n t consumers, company o ffic ia ls
said.
Portland
YouthBuild
’94
D e id r e V o n e R a n d a le has
b e e n c r o w n e d J u n io r M is s
A m e ric a Q u e e n fo r M u ltn o m a h
C o u n ty . T h e 1 7 -y e a r-o ld L in c o ln
H ig h S c h o o l g ra d u a te e a rn e d the
N a th a n F a m ily S c h o la rs h ip fo r a
a tte n d e d A p p le g a te E le m e n ta ry
S c h o o l and O c k le y G re e n M id d le
*
com pleted home s im ila r in design to
S c h o o l in N o r th P o rtla n d .
R a n d a le has b een a v o lu n te e r
«■■A V/ * i
P o rtla n d S ta te U n iv e r s ity in th e
»? -Ì
f a l l and m a jo r in m a r k e tin g , la te r
p u rs in g a c a re e r in c o s m e to lo g y .
R a ise d in P o rtla n d , she p re v io u s ly
the P ortland Y o u th B u ild ’ 94 home.
The co n stru ctio n site is at 1257
N .E. H ig h la n d , fo u r b locks n o rth o f
K illin g s w o rth .
T he pro je c t is the firs t step in an
e ffo rt to develop a fu ll scale, year-
ro und Y o u th B u ild program in the
w o rld , 24-hours a day, seven days a P ortland area. Sponsors in clu d e the
w eek, 365 days a year. N am ed as Portland B ureau o f H ousing and C o m ­
president o f the n e w ly created d iv i­ m u n ity D evelopm ent, Portland H a b i­
sion is C h e ry l D . Evans w h o w ill tat F o r H u m a n ity, O regon O utreach,
leisure, any tim e , any place in the
on w h ile g iv in g in d iv id u a l consum ­
ers the o p p o rtu n ity to shop in th e ir
iiu m e
c u
iik v ,
hom
o i r u o ffic
e , w h ile ______e
o ffe rin g , , ___
at a
» :
b la c k s tu d e n t. She p la n s to a tte n d
co n tro l and convenience to shop fo r
fa m ily , friends and associates at th e ir
A fric a n A m ericans spend their money
• 'if * «
P ortland.
C om m unity members and agency
representatives celebrated the start o f
the new c o n stru ctio n tra in in g and
em pow erm ent program M onday. The
w orkers were presented w ith tool belts
and supporters w ere g ive n tours o f a
Cheryl D. Evans
B lackbook I I w ill showcase prod­
ucts that are m ore in lin e w ith w h a t
Randle Wears
Junior Miss Crown
*
»i ■
■
w it h th e A M A H e a d s ta rt P ro g ra m
th ro u g h th e Jo h n Ja ckso n C e n te r.
She w as o n th e d a n ce te a m in
h ig h s c h o o l and p a rtic ip a te d in
th e a n n u a l M a r tin L u th e r K in g
Jr. “ I H a v e A D re a m ” d a n ce . She
w as a ls o a m e m b e r o f m a n y h ig h
s c h o o l c lu b s .
H e r p a r e n t s a re D e e n a
R a n d a le W e s t and C h a rlie W e s t.
Deidre Vone Randale wears the crown and sash o f Junior Miss
America for Multnomah County.
oversee a ll a c tiv itie s related to the
P ortland House o f U m o ja and the
glance, q u a lity , upscale m erchandise
B la ckb o o k I I H o lid a y Shopping N et-
P E G G Y JO SE PH - O fficer
M u ltn o m a h C o u n ty Y o u th E m p lo y ­
and service. T h is hom e shopping net-
w o rk and w e ll as its sister p u b lica -
w o rk offe rs in d ivid u a ls the co m fo rt,
tio n .
Travel Consultant
(503) 288-9590
m ent and E m p o w e rm e n t Project.
W hat’s The Big Deal About
Science & Technology?
by
p o in t o u t that w h a t has been lo st in the Salem w h e r V era K a tz in v ite d m e to
learning process between m y genera- the le g isla tive hearings she sponsored
P rof . M c K inley B urt
tio n and this one is the key to un- on “ Teacher C om petency. I m go-
d e rs ta n d in g a d e fe c tiv e p e d a g o g y , ing to take you on an interesting trip
It really ain’t no biggie, except
that so many of us allow A n d to u n d e rs ta n d in g h o w i t is
ourselves to be brainwashed th a t I w rite c o n fid e n tly a b o u t tech
out of our common sense. And n o lo g y - th o u g h n o t a s c ie n tis t -
‘mother w it’ by hucksters, as d o m a n y o f th e c o n tr ib u to r s to
politicians and contemporary th e n a tio n ’ s m e d ia ; n o te th e a t t r i-
alchemists. Not to mention the j)uljons o f t ^ e m a n y s c ie n c e and
slyoneswhohaveparlayedinto
hno,
a r tic le s s u b m itte d b y
a fortune th eir skill in f[e0.,ancB
eywrilers.
manipulating Latin and Greek
. . .
...
prefixes and suffixes. You know
w h a l 111S about 1S som ething as
much more than led to think, sim ple as being able to read, w rite and
thro u g h p la n t and labs.
us * * 1
(5 0 3 ) 2 8 7 -0 0 0 8
become a m edical secretary o r dental
assistant can attest to m uch o f this,
A n d I say these things to preface an
e xa m in a tio n o f the cu rre n t concern
late o n -th e -jo b learning experiences
in to te ch n ica l education * a t is on a
par w ith m any un ive rsitie s (w hen that
self-tutelage is guided and structm ed
about skyro cke tin g applications o f
S o S
and h o t ,11-prepared arc
by that early in p u t I have m entioned).
A n d to r t e l e w i t a . t e backg.ound.
some segments o f o u r society; the
I should in fo rm o f the d a ily interac-
tio n w ith the representatives o f the
m anufacturers o f equipm ent and in ­
riences o f m y o w n w h ic h are draw n
n o t o n ly fro m co n ve n tio n a l c h ild ­
hood, then student le arning e x p e ri­
ences, b u t fro m that special interac­
tio n a w rite r has w ith his readers.
T here are attentive readers w ho
c a ll o r w rite to ask, "w h a t is yo u r
a u th o rity fo r that o r the o ther state­
ment? ...w hat is your b a ckground in
the relevant d iscip lin e ? ...I thought
y o u r th in g was histo ry? ” ...and in the
case o f some, it is “ ho w dare you
depart fro m the narrow niche to w h ich
I have assigned yo u !” H o w fortunate
it is in the case o f the “ B lack Inventors
o f A m e rica ,” o f w hom I have co­
w ritte n so m uch, that so m any o f them
w ere unaware o f their academic and
vocational lim ita tio n s. A m erica s In ­
dustrial R e vo lu tio n ’ w o u ld neverhave
gotten o f f the ground had they any
idea.
N o w , I don ’ t wan t to bore anyone
233-5777
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ju s tic e to Linnaeus (a fam ous botanist d e s c rib e h o w th a t
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w ho developed the scheme fo r plants.) to d a y’ s” early education o f m ine en-
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S
In a d d i t i o n t o t h e f a m i l i a r
r e d , r a d is h e s c o m e in w h it e ,
y e llo w , p in k , p u rp le , b la c k a n d
a c o m b in a tio n o f re d a n d w h ite .
O / d F a s h io n e d D r y C le a n in g
n o th in g m ore than a set o f rules fo r f X ^ i c a n s t u d T n u “ w h o w ill lead
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T h a t is, m uch o f the tim e w h a t in g ra in e d habits o f co n centration and
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A ls o , I w ill update the c o n tin u ­
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ortland's Biggest Summer Bridal Eveat
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by ta lk in g about the past but ‘ our
situation is g e ttin g m ore c ritic a l e v ­
eryday - and, d a ily , we are getting
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