A pril 06, 1994 • T he P ortland O bserver
P age B2
TRAIL BLAZERS COMPLETE PHASE ONE OF
TRIP TO NATIONALS
SAINTS M K i
“ POX; GATEWAY TO OREGON”
RAIL BLAZERS, INC. HAS
COMPLETED PHASE ONE
OF INSTALLATION OF
THE DISPLAY ADVERTISING
CONCESSION AT PORTLAND
INTERNATIONAL AIRPORT (PDX).
The Blazers developed the ad­
vertising theme, “PDX: Gateway to
Oregon’’, to promote and enhance
tourism, industry and the region’s
people and places through contempo­
rary state-of-the-art technologies.
The innovative technologies
planned for the airport includes: in­
teractive multimedia, providing a
cutting-edge information service for
finding hotels for inbound passen­
gers; fiber optics, combining sophis­
ticated technology with dynamic
graphics allowing multiple messages
from a single display position; ambi­
ent sound, matched with appropriate
murals giving passersby the sounds of
Oregon’s coast, forestand mountains;
and widescreen video systems, utiliz­
ing the new HDTV aspect ratio for
extraordinary natural and scenic pic­
tures on large screens in a “cinema”
format.
“We wanted to take a break­
through approach in airport advertis­
ing,” said Marshall Glickman, Blaz­
ers senior vice president “What bet­
ter way to do it than by showcasing the
diversity and dynamic energy of the
region to the nearly 11.5 million
people that visit PDX each year. PDX
is Oregon’s hub forregional, national
and international business. We know
that people who are coming to the
region to do business are coming
through PDX and we want them to
know what a wonderful, dynamic and
emerging environment this area is.
The way to portray that is through a
complete picture of the region rather
than just focusing on scenery.”
Ira Weinstein, president of Air­
port interviewing and Research in
White Plains, NY, and a leading ex­
pert in airport marketing and research
feels the Blazers have accomplished
an important goal. “Airport advertis­
ing in general is based upon assump­
tions and technologies of the 1970’s
and 1980’s. What the Trail Blazers
have accomplished at Portland Inter­
national Airport is take airport adver­
tising and propel it forward to the 21 st
century,” said Weinstein.
The Port of Portland awarded the
five-year contract in August, 1993
asking the Blazers to develop and
manage the display advertising con­
cession at PDX. The planning for
Phase Two (final phase) is now un­
derway with installation scheduled
for completion in January, 1995.Phase
Two will include work on Concourse
D and the two pedestrian tunnels
located under the short-term parking
garages.
“The Port of Portland is very
pleased by the new advertising con­
cepts that the Blazers have intro­
duced to PDX,” said John Brockley,
aviation director for the Port of Port­
land. “Not only are these new con­
cepts distinctive, interesting, and very
appealing, they also reinforce both
PDX’s position as the gateway to the
region and as a national leader in
airport innovations. The Blazers es­
sentially have painted a picture of
what a wonderful place this is to live
and to work and in that way they help
enhance the region’s economic de­
velopment.”
Treatments completed in Phase
One include:
* An environmental passageway,
“Cascades to the Coast,” with the
sites and sounds of the mountains at
one end and the ocean at the other.
* Oregon and southwest Wash­
ington “Top 10” lists for tourism,
literary figures, agricultural products,
ski areas, and pioneer wisdom and
folklore along with accompanying
photographs.
* A walkway showcasing Or­
egon and southwest W ashington
“Faces & Places” with portraits of the
region’s people, business and indus­
try, popular tourist and scenic attrac­
tions.
* More that 200 photographs
highlighting the people and places
that make up the region taken by
some of the most notable local pho­
tographers.
* State of Oregon Hall of Fame
recognizing the region’[s top profes­
sional and amateur athletes.
Federal Funding Sought For Baketball
Program To Get Gangs O ff The Street
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A bill now before Congress would
provide S3 million in federal grants to
help fund a basketball program that
has proven effective in getting gang
members off the streets.
“Basketball is the hook we use to
get men into the gym and workshops,”
declared Yvonne Pointer, and advo­
cate of the Midnight Basketball T rain­
ing and partnership Act,” in an inter­
view with this Sunday’s Parade maga­
zine. “The workshops lead to educa­
tion. We now have kids who used to
be in trouble going to legitimate jobs
every day.”
Pointer, who founded the Mid­
night Basketball League in Cleve­
land in 1991, got the idea from Gil
Walker, who started the program in
Chicago in 1989, and is now execu­
tive director of the National Associa­
tion of Midnight Basketball Leagues.
S tarted in M aryland in 1986,
the M idnight B asketball League
is a program for men aged 17 to
26 that has spread to 44 cities
across the country. I t’s prem ise is
sim ple: G et inner-city young men
o ff the streets during the hours
when they are m ost likely to get
into trouble.
“No doubt about it, some of these
kids have shot guys and run with
by
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J ohn P hillips
L_
AST YEAR THE PORT-
LAND SAINTS WOMEN'S
AAU BASKETBALL TEAM
BECAME THE FIRST TEAM FROM
THE STATE OF OREGON TO
COMPETE IN THE 67 YEAR
HISTORY OF THE TOURNAMENT.
The Saints finished 3rd in 1993,
and hope to win a national champion­
ship this year. Again this year the
tournament will be played at Wiscon­
sin Lutheran College, April 6-10,
outside of Milwaukee, Wisconsin.
Sixteen teams, including last year’s
champion from Detroit, will play in
the double elimination tournament.
The Saints, created five years
ago by Jeff Gamble and myself have a
record of 111-40 over five season
playing an exhibition schedule that
included NCAA Division I and II
schools and N AIA teams in the W est­
ern United States. The team includes
former college standouts who juggle
BE A WINNER
Students Invited to Enter
‘ Nuts fo r N u tritio n ’
Essay Contest
gangs,” Walker told Parade. “But
when you look at them, you see they
are no different from kids anywhere
in the world.”
Anyone who gets in trouble with
the law is thrown out of the program,
and since it began in Chicago five
years ago, only one player had been
banished for that reason.
“It sounds corny,” Walker com­
mented, “but it’s true that athletics
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6430 N.E. Martin Luther King Jr. Blvd.
Portland, Ore. 97212
Tom Bye
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Phone 284-8775
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M iriam Jenkins. Sisters V icki and
Lisa C hannel. O ther S ain ts p la y ­
ers th at played during the season
with the team are A ngie H arris
and M issy Sm ith. Also play in g is
head coach o f G eorge Fox C o l­
lege Sherri M urrell.
This years team will be joined by
five members from out of state. Ex-
Oregon City standouts Karen and
Brenda Alcorn who played their col­
lege basketball at University of Utah.
Sarah Flock-Fowler and Cass Bauier
who both played at Montana State
University and Sylvia Akers, a 6 ’2
center who played college ball at
University of North Carolina, but now
is living in Atlanta, Georgia.
The Saints hope to win the cham­
pionship this year, so they can be the
defending champions when Portland
will be the host city for the 1995
“W omen’s AAU National basketball
championship at Portland State Uni­
versity gym.
World Team Tennis: High
School Tennis Tournament
On Saturday, April 9th, from scheduled to participation includes
8:00 a.m. until 8:00 p.m. four of some of the Pacific Northwest’s top
(NU) - March is National Peanut Oregon’s best tennis teams will com­ junior players. Jake Raiton, Dana
Month — a chance for students pete in an CO-ED Tennis Tourna­ McMMahon, Chad Cromwell, W il­
across the country to learn the ben­ ment. This event sponsored is by the son H.S.; Dave Sacks,Caroline Kobin,
efits of eating peanuts and earn $100 Billy Jean King’s World Team Ten­ Lincoln H.S.; Henry Oldham, Ben
U.S. Savings Bonds in the process.
nis Association, Kids N ’ Tennis, Inc. Kaplan, Nate Edgecomb, South Eu­
In conjunction with the month's
and
Pepsi-Cola will be held at the gene H.S. and Steve Forsberg, Aloha.
festivities, the National Peanut Coun­
According the World Team Ten­
cil is sponsoring a “Nuts for Nutri­ Portland Tennis Center. Teams from
tion" Essay Contest, open to all stu­ Aloha, Lincoln, South Eugene, and nis Association this will be only the
dents in grades 1 to 12.
Wilson will compete in a four-way second time that its format has been
A $100 Savings Bond will be pre­ tournament following World Team
used by high schools in the United
sented to one winner in each state
Tennis
Rules
and
Scoring
Format.
S
tates. O ther than its sco rin g fo r­
from which entries are received.
builds character, espec ially if it’s done
Essays, no longer than 500 words, Each match shall consist of boys and m at, player su b stitu tio n , o n -court
correctly.I’m aproductofthecharac- should focus on “Why Peanut But­ girls singles, doubles, and two mixed
coaching, and au d ien ce p a rtic i­
ter-building process. I really thought ter. Peanuts and Peanut Products Are doubles, and two mixed doubles
pation separates it from tra d i­
the rules of basketball were that you Nuts for Nutrition." "The object of matches of one set each. Total set
tional tennis rules. P lay ers, and
couldn’t step out of bounds, you the contest is to show how these scores from each rotation will deter­
fans are encouraged to vigorously
couldn’t double dribble, you couldn’t foods fit into a healthy diet,” said a mine winners. Each team will receive
support their team s but w ithout
Peanut Council spokesperson.
fight girls. Our coaches wouldn ’ t take
The Council even has a brochure a trophy for participating. Players interfering will play.
any of that nonsense. They were the to get students started. For a free
disciplinarians of the schools system. copy, send a self-addressed, stamped
W e’re setting up the same mindset for envelope to Nutrition Brochure.
Dept. NU, 1500 King Street. Suite
these kids today.”
301. Alexandria. VA 22314.
BOYS BASEBALL WILSON AT FRANKLIN
Contest entries, preferably typed
and double-spaced, should be sent
Thurs April 7
Tuesday April 12
to Nuts for Nutrition Essay Contest
Grant at Benson
Jefferson at Roosevelt
at the same address. Each entry
Lincoln
at
Jefferson
Lincoln at Madison
should include the student’s name,
Madison at Marshall
Franklin at Grant
age and grade, address, school, and
Cleveland at Roosevelt
telephone number. Entries must be
Marshall at Cleveland
received by March 31. 1994.
Wilson at Benson
Pit SPORTS SCHEDULE
University Of Arkansas NCAA Men's
1994 National Champions
North Carolina NCAA Women's
1994 National Champions
BYE'S Body Shop
full-time jobs with their basketball
careers.
The team is living by the motto
tacked inside its team bus: “We have
done so much for so long with so little,
we are now qualified to do anything
with nothing.”
Money has been scarce for the
Saints, but the teams number one
supporter, Dick Gaboury, the owner
of Ram Light Truck Salvage, loaned
the $4000.00 needed to buy plane
tickets. Because of donations by ex-
Oregon state and NBA player Lester
Connor, Blazers Rod Strickland,
Mark Bryant, Clyde Drexler, Jerome
Kersey, Cliff Robinson,Tracy Mur­
ray and James Robinson, The loan
was repaid and the Saints are on their
way to Milwaukee. Campbell’s Bar-
B-Q a supporter of the saints all year
long, also made a donation.
The squad o f 12 players in ­
cludes o riginal Saints players, co-
c a p ta in s D ian a D eY o u n g and
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GIRLS SOFTBALL
Tues April 12
Thurs April 7
Benson at Grant
Roosevelt at Cleveland
Jefferson at Lincoln
Marshall at Madison
Franklin at Wilson
Thurs April 7
Grant at Franklin
Roosevelt at Jefferson
Lincoln at Madison
Cleveland at marshall
Benson at Wilson
BOYS & GIRLS TRACK
Sat April 9
Benson at Franklin
Cleveland at Marshall
Grant at Wilson
Madison at Lincoln
Roosevelt at Jefferson
Thurs April 7
Madison at Benson
Cleveland at Franklin
Wilson at Grant
Lincoln at Marshall
Jefferson at Roosevelt
Thurs April 7
Franklin at Cleveland
Roosevelt at Jefferson
Marshall at Lincoln
Benson at Madison
Grant at Wilson
Sandy Invitational (Benson)
The Dalles Invite (Roosevelt)
BOYS TENNIS
Tues April 12
Lincoln at Benson
Marshall at Grant
Jefferson at Madison
Franklin at Roosevelt
Cleveland at Wilson
GIRLS TENNIS
Tues April 12
Wilson at Cleveland
Roosevelt at Franklin
Madison at Jefferson
Benson at Lincoln
Grant at Marshall