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P age A9
T he P ortland O bserver • O ctober 20, 1993
US West Solutions For Common Small Business Problems
(A Portland Observer Exclusive)
S m al I b u si nesses can harness (he
US W est Business V o ice M e s­
p o w e r o f U S W e s t’ s n e tw o rk to p ro ­
sag in g e lim in a te s busy sig na ls by
K n o w in g w h o is on the lin e be­
v id e be tte r cu sto m e r service an d o p e r­
an sw e ring in c o m in g calls - ev en m ore
fore a n sw e rin g helps p o lis h the b u si­
Ups and d o w n s in business v o l­
lin e , p lu s 3 cents per m in u te o f use,
lin e , p lu s 3 cents p e r m in u te o f use.
ate m o re e ffic ie n tly .
tha n one at a tim e -- w hen the phone
ness im age; the business o w n e r can
ume creates num erous pro blem s, es­
businesses can have S tan d-B y L in e
C om pa rison w ith cu rre n t business lin e
rates illu s tra te s the p o te n tia l savings.
greet custom ers.
read out dev ice is re q u ire d C a ll US
W est fo r m ore in fo rm a tio n
F o r less
T h e service is p ric e d less th a n the
tha n the price o f a re g u la r business
m o n th ly rate fo r a re g u la r business
now a va ila b le in P o rtla n d
B usiness V o ic e M e ssa g in g Ser­
is in use o r c a n ’ t be answered. It
g ive a m ore personal le vel o f cus­
v ic e has p ro v e n v e ry p o p u la r w ith
p e cia lly fo r the sm a ll business. Some
ready and w a itin g to handle those
reduces "telephone t a g " and co n tro ls
to m e r service I f i t ’s a expected c a ll,
tim es arc busy, some a re n ’ t. So how
business people th ro u g h o u t US W e st’ s
e xtra calls.
business in te rru p tio n s , a llo w in g mes­
the o w n e r is prepared to re p ly as the
14 states, w ith o v e r 100,000 users o f
can a sm all business o w n e r and m a n ­
Stand-By L in e is designed to meet
sages to be retrie ved , w h e n tim e p e r­
c a ll is answ ered C a lle r ID acts s im i­
the service. I t is n o w a v a ila b le in
ager p la n telephone service to acco m ­
the needs o f sm a lle r busi nesses to cost
m its, fro m any tou chtone phone
la r to a rece ptio nist.
m odate the ups as w e ll as the downs?
e ffe c tiv e ly expand and co n tra ct th e ir
P o rtla n d .
S T A N D -B Y LIN E M O N T H L Y R A T E S
S imple -C omplex
Basic business
Because US West Business V oice
W hen the ca ll comes in , the name,
Cost is alw ays a fa c to r fo r sm all
M o s t s m a ll business ow n e rs say
telephone service a cco rd in g to c a ll­
M essaging responds to ca lle rs w ith
telephone num ber, date and tim e is
business W h y pay fo r extra phone
B usiness V o ic e M e ssa g in g is a p ra c ­
in g vo lu m e It is a re g u la r basic e x ­
S ta n d -B y L in e
$ 1 8 .0 0 - $ 1 8.00
the business persons’ o w n voice, it
a u to m a tic a lly stored in a special d is ­
lines you d o n ’ t need a ll the tim e? O n
tic a l w a y to lin k up w ith o th e r people.
change lin e w ith m etered b illin g ca­
D iffe re n c e
$ 1 2 .8 7 - $ 1 7.88
enhances the im age o f the business
p la y u n it w h e th e r the c a ll is answered
the o th e r hand, can you ris k lo sin g
S tudies sho w 65 percent o f business
p a b ility on in c o m in g and o u tg o in g
w h ile m a k in g sure im p o rta n t mes­
o r not. N o t o n ly can the business
business i f y o u r custom ers c a n ’ t a l­
calls.
people spend up to tw o hours a week
sages a re n ’ t m issed These c a p a b ili­
m a in ta in a record o f ca lls receiv ed,
ways get th ro u g h ?
ju s t tr y in g to reach oth ers on the
ties g iv e a real advantage to sm all
the record a llo w s re tu rn in g m issed
phone, and 75 percent o f c a lle rs ac­
businesses and can even be "d e a l-
calls.
c o m p lis h n o th in g on the fir s t try ,
s a vin g ’’ to the one-person office.
re a c h in g a busy sig n a l o r leav in g a
c a ll - back message
$ 3 0 .8 7 - $ 3 5 .8 8
S ta n d -B y L in e
It provides businesses a cost-ef­
m inutes
Is it w o rth hav in g an extra lin e
fe ctive w ay to m in im iz e m issed calls,
o f usage to
fo r occasional fa x o r m odem m es­
save tim e , increase p ro d u c tiv ity and
e q u a l m o n th ly
im p ro v e th e ir a b ility to a ttra ct and
business rate:
business has an e ffic ie n t, cost-effec­
sages, o r do you ju s t try to squeeze
them in on a re g u la r business lin e
w hen one is ava ila ble?
a ll tim es
W ith U S W est C a lle r, ID , a sm all
C a lle rl.D . s en ice has also proven
line
re ta in custom ers. T h e I i ne is a ctive at
429
596
T h e o n e -tim e new in s ta lla tio n
p o p u la r to he lp s m a ll businesses run
tiv e s o lu tio n to im p ro v in g custom er
T w o - th ird s o f business c a lls are
better by a llo w in g them to take ad­
se n ice and p ro du ctiv ity th ro u g h bet­
US W est has responded to sm all
S tan d-B y L in e can be used as a
the same as a re g u la r business lin e . A
con sid ered less im p o rta n t th a n the
vantage o f new tech nolog y at an a f­
business m anagers’ concerns that they
ro ll-o v e r lin e to h e lp m anage in c o m ­
standard service cha rge o f $ 1 5 .0 0
w o rk the y in te rru p t, and h a lf inv o lve
fo rda ble pric e
ter m anagem ent o f business calls.
C a lle r ID saves tim e, helps m anage
need a w ay to expand and co n tra ct
in g c a ll v olu m e w h e n used w ith a c a ll
applies w h en S ta n d -B y L in e replaces
a n othe r e x is tin g lin e .
charge fo r S tan d-B y L in e is $3 1 .0 0 ,
o n ly the o n e -w a y tra n s fe r o f in fo r m a ­
W ith US W est C a lle r ID , the
c a ll volum es, pro vid es a m ethod to
th e ir phone service w ith changes in
fo rw a rd busy lin e feature A s a stan d­
tio n . F o r a s m a ll f ir m w ith a m in i­
business can id e n tify w h o ’ s c a llin g
screen ca lls and c o n tro l in te rru p tio n s,
business a c tiv ity
alone separate lin e , it is a lo w e r cost
F o r m o re in fo r m a t io n o n th e se
m u m staff, the cost o f tim e spent in
before ever p ic k in g up the phone, and
im p rov es o v e ra ll business e fficie n cy.
cost lin e fo r lo w use a p p lica tio n s.
a lte rn a tiv e fo r lo w use a p p lic a tio n s
o r a n y o th e r s m a ll b u s in e s s s e r­
u n p ro d u c tiv e business c o m m u n ic a ­
is a w ay to e ffic ie n tly screen and
C a lle r I D is a v a ila b le in m ost areas
T h e s o lu tio n is U S W est S tand-
such as c re d it ca rd v e rific a tio n , fac­
v ic e s , please c a ll U S W e s t a t 2 4 2 -
tio n s is dear
p r io r itiz e c a lls as w e ll as p e rson ally
fo r a m o n th ly fee, and an a d d itio n a l
By L in e , a new business lin e o p tio n
s im ile and data transm issions.
3384.
State CORE Head Says School Choice
Key Issue In Black Community
be on the N o ve m b e r 2 general elec­
cho ice seems to in dica te:
UO Buildings Lab
“Energy Scheming’ Software
h o u r o f day and by the b u ild in g ele­
tio n b a llo t as P ro p o s itio n 174—ve ry
“ the existence o f school ch o ice i n
A new so ftw a re to o l that a llo w s
serious th o u g h t
“ T h e issue o f scho ol cho ice has
the state gives parents m ore say about
architects to th in k about bui Idi ng fo rm
“ E ne rgy Schem ing,” Brow n says,
the e d uca tion o f th e ir kids.
and energy use tog ether fro m the
a llo w s the user to th in k in a rc h ite c ­
then can show e ith e r net g a in o r loss,
mgs.
m ent
T h is de ta ile d g ra p h ic re p o rt
174, p u b lic
b e g in n in g stage o f design has ju s t
tu ra l term s w h ile the softw are th in k s
o r w h ic h elem ent, such as w a ll o r
con serva tives,” ackn ow led ge s Celes
school teachers w ill s till have to be
been released by researchers at the
w in d o w , is causing excess loss o r
K in g , I II , stale c h a irm a n o f C O R E ,
s ta te -ce rtifie d , “ and w o u ld be held
E ne rgy Studies in B u ild in g s L a b o ra ­
in e n g in e e rin g term s.
He said the softw a re is able to
“ but the re a lity is that A fr ic a n c h il­
accountable to parents, because it
to ry in the U n iv e rsity o f O regon D e­
calcula te fo r m ore b u ild in g ly pcs and
“ Energy S ch e m in g ” w o rk s w ith
d re n have also not b e n e fitte d fro m the
w o u ld be m u ch easier to tra n s fe r th e ir
p a rtm e n t o f A rc h ite c tu re .
energy con serva tion strateg ics—such
a M a c in to s h po rta ble, so it is w e ll-
e x is tin g e d u ca tio n a l system.
c h ild re n to a d iffe re n t school i f one is
•
ge n e ra lly been associated w ith w h ite
U n d e r P ro p .
as passive solar he atin g, n ig h t v e n ti­
suited to fie ld w o rk , says B ro w n He
rent ev a lu a tio n s o f energy e ffic ie n c y
estim ates th a t an a rc h ite c t w h o is
g ra m in a day.
Sine Prop. 174 c a lls fo r tests
that take place a fte r the design is
guarantee ed u ca tio n a l o p p o rtu n itie s
based on n a tio n a l standards, "th e re
com pleted, is in te nd ed fo r use d u rin g
v e n tila tio n - th a n m any o th e r energy
fo r o u r y o u th fo r to m o rro w ? W e arc
seems to be a greater lik e lih o o d fo r
the sc h e m a tic d e sig n phase o f a
softw are program s.
g o in g to hav e to m ake ed u ca tio n the
in d iv id u a l s tu d e n t im p ro v e m e n t.
project. I t ’ s d u rin g th is ea rly stage
key to b la ck and m in o rity surv iv a l.”
These tests are designed to p ro vid e
K in g u r g c s a ll A fr ic a n A m e ric a n
real a c c o u n ta b ility fo r parents, ta x ­
payers and the state.”
“ W e m ust ask ourselves.” K in g
u n ha pp y w ith the cu rre n t one.”
•
taxpayers to take a close lo o k at the
•
school cho ice issue before m a k in g a
P ro p .
174 p r o v id e s s tu ­
de cisio n on N o ve m b e r 2. " T h is is
d e n t t u it io n fu n d s ($ 2 ,6 0 0 p e r s tu ­
s o m e th in g th is c o m m u n ity
g a in fo r any g iv e n h o u r o r day.
“ E ne rgy S ch e m in g ,” u n lik e c u r­
la tio n o f mass, c le a r sky and ov crcast
sky d a y lig h tin g , and cross and stack
added, "vvlia t are we d o in g today to
of CORE
T h e need is a lo w
M a c in to s h -lite ra te can le a rn the p ro ­
B ro w n also m a in ta in s th a t the
“ E nergy S c h e m in g " ca lcu la tio n s
softw are is a great te a ch in g too l. T he
that design de cisio ns have the g re a t­
alTord im m e dia te ru le -o f-th u m b g u id ­
same house design can be analyzed
est im p a ct, says G .Z . B ro w n , UO
ance at the b e g in n in g o f the design
fo r tw o d iffe re n t c itie s - P h o e n ix and
professor o f a rch ite ctu re and co-a u­
process w lien basic o rg a n iz a tio n and
M in n e a p o lis , fo r in s ta n c e -to show
th o r o f the softw are.
B ro w n says the softw a re is ideal
m assing are c h ie f concerns.
the differences in e n e rg y pe rfo rm an ce
“ A t th is p o in t in design, precise
caused by lo catio n.
sho uld
d e n t) o n ly to p a re n ts a n d t h e ir
fo r a rch ite cts because the hum an de­
p re d ictio n s arc not c r itic a l,” B ro w n
T h e research fo r “ E n e rg y Schem ­
T h e state c h a irm a n o f the C o n ­
study very closely to sec i f P ro p o sitio n
c h ild r e n . L ik e C a l G r a n ts a n d th e
signers can w o rk in tu itiv e ly w h ile
p o in te d out. “ F o r th is reason, the
in g ” was fun ded by the B o n n e v ille
gress o f R a c ia l E q u a lity is u rg in g
174 is the way to g o ,” K in g reasons.
G .I. B i l l , a s tu d e n t c a n use th e
“ E n e rg y S ch e m in g " takes over the
a lg o rith m s pro g ra m m e d in the so ft­
P ow er A d m in is tra tio n , the U S. D e­
ca lc u la tio n s and evaluations.
w are are s im p lifie d , w h ic h reduces
p a rtm e n t o f E d u c a tio n ’ s F und fo r the
K in g says h is cursory a n a lysis o f
A fr ic a n A m e ric a n s in the state to g ive
the issues con ne cte d w ith
the issue o f school c h o ic e —w h ic h w ill
scho ol
v o u c h e r to g o to a n y s c h o o l o f h is
o r h e r c h o ic e .
Send your letters to the Editor to:
PO Box 3137, Portland, OR, 972108
“ The uscrsimply skctchcson-scrccn.
the c a lc u la tio n tim e and a llo w s a
Im prove m en t o f Post-Secondary E d u ­
imports a drawing from any Macinslosh
q u ic k b a ll park, e va lu a tio n and co m ­
catio n, A p p le C o m p u te r, In c ., and the
program, or scans a draw ing or plioto-
pa riso n o f a lte rn a tive s.”
U S . D e p a rtm e n t o f E ne rgy. T h e so ft­
grapliontoilicscrceiV’ BrownsaidZTltcn.
“ E ne rgy S c h e m in g " evaluates a
w are was c o -w ritte n b y B ro w n and
usinga graphic tool such as lire digital tape
b u ild in g ’ s energy load fo r 24-ho urs
T o m o k o S c k ig u c h i, a sen io r research
assistant.
measure, the architect "takes o(T tlie loca­
fo r fo u r selected days. T h e to o l gives
tions and dimensional data such as areas
b u ild in g load ev a lu a tio n both in bar
andlengllrsbv tracing thcon-serccndraw-
and ta b u la r form , broken dow n bv the
F o r m ore in fo rm a tio n , c a ll B ro w n
at (5 0 3 ) 346-5 647
New Head Of NAACP To Be Awarded
National Racial Justice Medal
PORTLAND POUCE BUREAU
CAREER OPPORTUNITY
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m en in the 1 9 6 0 'sa n d prov ided effec­
c ia l ju s tic e m edals w i ll be C h a rla yn e
tive leadership in m o b iliz in g the black
H u n te r-G a u lt, a n a tio n a l corre spo n­
c h u rch across d e n o m in a tio n a l lines
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fo r
th e
M a c N e il / L c h r e r
F or the past tw o years, the C o m ­
secretary o f the P rop he tic Just ice U n it
m ission fo r Racial Ju stice o fth e U n ite d
o f the N a tio n a l C o u n c il o f C hurches
C h u rch o f C h ris t has reco gn ized and
in the U .S .A .
saluted those in d iv id u a ls w h o have
a p p o in te d exe cutive d ire c to r o f the
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OUT OF TOW N CALL
1-503 -8 2 3 -41 6 0
dem onstrated an e x tra o rd in a ry c o m ­
m itm e n t to ensure e q u a lity fo r a ll
C o m m issio n fo r R a cial Justice, said,
T h e awardees w ere selected by
“ W e salute o u r honorees w h o vve be­
the E xe cu tive C o m m itte e o f the C o m ­
lieve have e x e m p lifie d exce p tio n a l
m issio n fo r R a cial Justice.
w o rk in the s tru g g le fo r racial ju s tic e .
T h e d in n e r is hosted by th o C o m ­
I exte nd a special salute to D r. C h a vis
m ission and is designed to p ro v id e a
B e n ja m in C h a v is , H e a d o f
fo r h is vvcll-dcscrvcd re c o g n itio n as
n a tio n a l m om ent o f fe llo w s h ip and
NAACP
T he Rev. D r B e n ja m in F. C havis
th is ye a r's re c ip ie n t o f the C h arle s
re fle c tio n on the h is to ric and c o n te m ­
E a rl C obb N a tio n a l R acial Justice
porary s tn ig g le to m ake ra c ia l ju s tic e
Jr., n e w ly-a p p o in te d exe cutive d ire c ­
M e d a l.”
a re a lity in the U n ite d States and
v v.
CITY HALL ROOM TOO
1220 SW 5TH AVE.
PORTLAND, OREGON 9 7 2 0 4
in to the fo re fro n t o f sup po rt fo r the
c iv il rig h ts m ovem ent.
u n it d ire c to r and associate general
B e rn ice P o w e ll Jackson, n e w ly -
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