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A Lesson In
Resilience
¡aeon, Eggs, Pizza: Breakfast American Style
For Rocky Balboa it was raw
eggs, for Jimmy Cagney in “ White
Heat” it was grapefruit - admittedly in
May C lark’s face, and for Holly
Golightly it was the place. Tiffany’s.
Breakfast has long played a lead­
ing role both on screen and off. Ameri­
cans have grown up with the “break­
fast is the most important meal of the
day” message. And w ith typical
American ingenuity, we’ve developed
our ow n innovative ways of breaking
our overnight fast
In a random sampling of more
than 500 Americans, ranging in age
from 7 to 65-plus, cake, soft drinks,
popcorn, cold pizza and leftovers w ere
not uncommon responses when asked
what people were eating for break­
fast. T hat's just fine, according to the
A m erican D ie te tic A ssociation
(ADA). When asked what people
should eat fo r breakfast, the A DA’s
response is simple, “something.”
“It's better to eat anything, rather
than nothing at all,” according to an
ADA spokesperson. “Ideally, people
should eat something that’s substan­
tial because they ’ll be burning it
throughout the day. But they shouldn’t
worry about eating typical breakfast
foods. Pizza works as well as cereal
and toast.”
Robin Kline, a registered dieti­
tian and director of consumer affairs
for the National Pork Producers Coun­
cil, is a strong advocate against pi­
geon-holing foods. “Ignore food ste­
reotypes that say certain foods are
only for eating at certain times of the
day,” says Kline. “It’s more impor­
tant toeatsomethingyoulike. Whether
it’s leftovers from last night, or a
sandwich, you might try to get some-
ready for the morning rush.
Even if you're not hungry, eat a
piece of fruit or have some juice. If
you absolutely can’t face eating first
thing in the morning a mid-morning
th in g from all food groups:
fruit.grains.milk and protein. A bal­
anced approach doesn’t have to mean
Boring Breakfast.”
TortillaRollupsareoneofKline’s
favorite non-traditional breakfast
ideas. Spread low-fat cream cheese
on a flour tortilla, add thin-sliced
ham or smoked turkey, some alfalfa
sprouts or chopped lettuce and roll
up. Fix these the night before and
wrap in foil to refrigerate Add a piece
of fruit and a glass of milk and you’re
sugar and sharpens brain function
And that pays off in a number of
ways...
Major national breakfast studies
show that eating breakfast may have
a positive effect on cholesterol levels,
weight control and learning. Studies
of school children show that grades
and performance improve when chil­
dren begin the day with a nutritious
breakfast.
The Iowa Breakfast Studies,
which included the full range of
school-age children to elderly men
and women, found that those w ho eat
a good breakfast are “ More produc­
tive, have faster reaction times and
exhibit less fatigue in the late morn­
ing than those who skip breakfast.”
When you eat can also be a major
factor in weight control. Accordingto
a study by the University of Minne­
sota, eating one meal a day of 2,000
calories resulted in a w eight loss w hen
eaten as breakfast, but a weight gain
as supper. A National Institutes of
Health study found that test subjects
who ate at 8 a. m. lost more weight and
body fat than those who ate a similar
meal at 5 p.m.
If that’s not enough to convince
you to fuel up when you wake up,
here’s one more reason. According to
a study published in the Journal of
School Health, breakfast skippers
have on average, significantly higher
levels of blood cholesterol than those
people who regularly consume a morn­
ing meal -- regardless of what they
eat. Pass the pizza and broccoli,
please .
W hat’s for Breakfast?
With Americans anything goes,.
Last night’s pork roast, pizza, pop­
corn, cold mashed potatoes and Chi­
nese take-out were just some of the
responses in a random sampling of
more than 500 Americans on w hat
they ate for breakfast. T hat’s just fine,
according to the American Dietetic
Association (ADA). Whenaskedwhat
people should eat for breakfast, the
A DA’s response is simple: "Some­
thing.”
Uncle Noname’ Cookies: Back In The Cookie
Business Turning Lemons Into Lemonade
Wally Amos, the acknowledged
father of gourmet cookies is back in
the cookie business. Amos is being
sued by the owners of the Famous
Amos Cookie Corporation. A Federal
judge in San Francisco issued an in­
junction against Wally using his legal
name as a trademark. So, Wally Amos
has named his new company , the Uncle
Noname’ (pronounced: no-na-may)
Cookie Com pany. A m os claim s
Noname’ is Hawaiian for temporary
loss o f legal name.
Wally Amos began to sell and
market his new cookie in Hawaii bring­
ing the homemade taste to cookies
that made him famous when he opened
the first store in the world to sell
chocolate chip cookies exclusively in
1975. Because of the impressive suc­
cess and se ll-th ro u g h o f U ncle
Noname' cookies in Hawaii, scores of
Costco stores in the Northwest will
begin selling the cookies in July. This
will be followed by a roll-out of all
Costco stores in the United States by
the end of October
Wally Amos’s fame was due ini­
tially to his gourmet / home sty le
chocolate chip cookies. But, his strong
and special love for education has
been a factor in his ongoing fame. In
the mid-70’s. before anyone knew a
problem existed. Wally began to speak
about the problem of adult illiteracy .
On the back of each bag of Uncle
Noname’ Cookies is the following:
The Legend of Uncle Noname’
Uncle Noname’ was an elderly
Hawaiian gentlemen with much wis­
dom, a quick w it, a love of life and a
smile that could light up a castle.
His love of life was matched only
by his love for cookies and he was
often seen eating large quantities with
his favorite beverage, lemonade
Everyone called him uncle, but
his legal name was Soma until the
powers that be took it away from him
They said it was no longer his to use
It angered him at first, but then it
occurred to him that he was spirit and
could not be defined or confined by a
name So he decided to call himself
Noname', Uncle Noname’.
It had been his dream to have a
permanent connection with cookies
The dream has now been fulfilled
through the creation of the Uncle
Noname' Cookie Company. So, enjoy
these delicious home style cookies,
made with love, at the Uncle Noname'
Cookie Company.
He taught us how to turn lemons
into lemonade.
Save more a t Safeway!^
SAFEWAY
Ad Prices G ood August 11 through August 1 7 ,1 9 9 3 At Safew ay.
Golden Ripe
Fancy Bananas
$ -
lbs
E c o n o m y P ack
O re g o n G ro w n
• Fresh, tender and
plump.
• SAVE UP TO
31t PER LB.
Look In The This Week
Magazine for your Safeway
Shopping Guide for a complete
list of specials on sale this
week at Safeway!
L
V
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E n j o y E x t r a S a v i n g s W it h T h e
N e w T n -S to re*
S a fe w a y S h o p p in g G u id e
Available at your Safeway store.