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Page8...1 he Portland Observer...August 26, 1992
Dr. H. Naylor Fitzhugh,
' BI
‘
Pioneer In
Black Consumer
Marketing And A Retired
Pepsi-Cola Vice President,
Dies At 82 Following
Extended Illness
Dr. H. Naylor Fitzhugh, a retired
Vice President of Pepsi-Cola Company
and one of the leading exponents of
ethnic target marketing, died on Sun
day, July 26, at the New York Univer
sity Medical Center alter an extended
illness. He was 82 years old and lived in
Yonkers, New York.
Dr. Fitzhugh's pioneering efforts
for close to sixty years - first as a
Professor of Business at Howard Uni
versity and later as a Pepsi-Cola Vice
President and a marketing consultant -
- helped to establish the principles on
which today’s extensive target market
ing programs were formulated.
During his tenure with Pepsi-Cola,
Dr. Fitzhugh created and managed a
number of programs that extended the
company’s reach among Black con
sumers. His ideas were later adopted by
many large companies to target a vari
ety of ethnic groups, and have since
become a mainstay of the consumer
products industry.
“Naylor Fitzhugh’s work for more
than three decades at Pepsi-Cola has
been enormously important in the
growth of our company and its people,”
said Craig Weatherup, President and
CEO, Pepsi-Cola North America. “He
had keen insights into people and rela
tionships, which is really what business
is all about. He exemplified the kind of
well-rounded leadership that is so es
sential for success: high personal stan
dards, gTeat interest in the success of
others, and church and community in
volvement. We will miss his perspec
tive, but because he was an excellent
teacher and mentor, his legacy will
Kaiser
Permanente
Offers Health
Education
Classes In North
Portland
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Several Classes open to the public
are being offered in North Portland this
fall through Kaiser Permanente. For
registration or further information, call
Kaiser Permanentc’s Health Education
department at (503) 286-6816.
“ P are n tin g the T o d d ler and
Preschooler” teaches parents of 1 to 4-
year-olds how to nurture and enjoy
their growing child. Class includes
group sessions on child development,
positive discipline, building self-esteem
and encouraging responsible behavior.
The eight sessions are on Mondays,
Sept. 14 through Nov. 2, from 6:30 to
8:30 p.m., at Kaiser Permanente’s Edu
cation and Conference Center (Town
Hall), 3704 North Interstate Avenue,
Portland. Cost is S72 for individuals or
couples who are Kaiser Permanente
members, $140 for the general public
(fee includes textbook). Please register
at least 10 days before the class starts.
Multnomah
County RSVP
Seeks
Volunteers
endure.”
Fitzhugh served as Vice President,
Special Markets, Pepsi-Cola Company
from 1965 until his retirement in 1974.
Since then, he has continued to work
with Pepsi in the capacity of Project
Consultant, administering several of
the programs he helped to create.
Prior to joining Pepsi, Dr. Fil/.liugh
was a professor at Howard University
from 1934-1965. While at Howard, he
developed the University’s first Mar
keting Program, organized the Howard
University Small Business Center, and
was advisor to the student marketing
association for more than thirty years.
Fitzhugh, a native of Washington,
D.C.,earned his B.S. degree at Harvard
University in 1930, and in 1933, was
awarded the M.B.A. from the Harvard
School of Business. In later years, Dr.
Fitzhugh often recalled that, even with
his educational credentials, in 1933 he
could not get a sales clerk’s job in
Washington, D.C. because he was black.
During the 1930s, Dr. Fitzhugh
was active in the New Negro Alliance,
a Washington-based advocacy group.
He also helped found the National As
so ciation o f M arket D evelopers
(NAMD), an organization that contin
ues to focus on the Black consumer
market, and served as its first executive
director.
Dr. Fitzhugh is survived by his
wife of 54 years, the former Thelma
Evelyn Hare; two sons, Dr. H. Naylor
Jr. of Dan vilie, California, and Richard
H. of Shanghai, West V irginia; a daugh
ter, Dr. J. Idorcnyin Jamar, of Yonkers,
New York, and five grandchildren.
V isit M u slim
M o sq u e
For first hand information about
the religion of Islam and its
teachings about current social
problems. View g unique
collection of the Holy Quran and
other islamic literature.
Open House, 10:00am - 6:00pm
August 29 & 30, 1992
Portland Rizwan Mosque
9925 S. E. 35th Ave.
Portland, Oregon 97219
(503)-246-0813
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Judge Denies POVA Motion For Injunction
continued from front page
new heights as they entered the 90’s.
“He’sa leader”, exclaimed Betty Davis,
a while tour operator and travel maga
zine publisher, that was member of
POVA for nearly 10 years. Davis states
that she and many others dropped their
membership in POVA and joined Or
egon Business Network only because
they were never receiving any eco
nomic benefit from POVA for their
annual membership dues. Davis went
on to say that she has received more
leads, referrals and opportunities in one
year from Roy Jay’s operation than she
has ever received in her 10 years with
POVA.
“Nobody can say that Roy hasn’t
been a team player, friendly or working
for theoverall benefit of the businesses.
He’s a nice guy and it’s obvious that
Ahlers and his gtmg are picking on him
because he’s doing the right thing” said
one local business owner.
POVA records show that Jay has
the best attendance and participation at
organization events and functions than
any of the other board members. Jay
who operates and is involved with nu
merous ventures and activities is con
sidered one of the busiest entrepreneurs
in the stale.
“We have sent out millions of dol
lars worth of potential convention, visi
tor and tourism leads by our Telefax
system. We have never received a call
from one hotel or anyone else asking us
to stop sending them business opportu
nities in this industry” said Jay. He went
on to say that he is anticipating substan
tial visitor, convention anil tourism
project in the near future, which would
give the area even a better advantage
over other cities and states.
“What they (POVA) arc trying to
do is discredit and disrupt one of my
businesses and I intend to hold each and
every one accountable for every dime
we lose or any other damages that we
suffer, said Jay. That is the purpose of
the court system”.
What POVA has to understand is
that “you can’t use yesterday’s rules in
today’s game”...everyone should be in
cluded at all times and at all levels,
some current and former POVA mem
bers compare the current situation to
being on the benchataBlazergame...it’s
fine for you to warm the bench, but the
head coach will never allow you in the
game.
Black Economic
Empowerment
Goes High Tech
New York-based American Minor
ity Media, Inc. has unveiled a product
that promises to revolutionize African
American business development.
The product, called the “ 1-DISK”
is a mailing database with the names,
addresses and phone numbers of over
2700 African American organizations,
including newspapers, radio stations,
colleges, churches, associations, and
other non-profit organizations. Any
one with an IBM-compatible computer
and Word-Perfect software can use it to
make personalized and customized
mailings.
According to AMM President
Phillip Jones, “The principle is simple.
If you're trying to market to Black-
America, and you have a limited mail
ing budget, would you rather sell to
individuals or groups?”
Although the database holds the
names and phone numbers for all of the
African American colleges, newspa
pers, and radio stations in the United
States, Jonespoints with particularpride
to his section on churches. “Everytime
we talk about getting mobilized for
anything, the first thing that comes to
mind is the Black church. Trouble is,
no one knows exactly where they are.
That's why the 1-DISK is so important.
We have every region of the country
represented in the church file. In time,
we hope to have most of America's
Black churches listed.”
Jones cites the importance of the
church file as the primary reason why
he is not marketing this disk to white
businesses. “This is a product for
Black businesses,” he says. “White
businesses have been using these mar
keting methods for years on the Black
com m unity-m ining our markets and
carting away the gold. With this tool,
we can reach our own consumers and
build our businesses. Black America
has the buying power of Canada, but
that power means nothing if it goes
into everyone clsc’s pockets. Just imag
ine, if we could steer that money back
into our community. I warn you, if we
don't use our spending power to our
advantage, there arc plenty of others
who will.”
The 1-DISK retails for $124.95
For more information, call 1(800)477-
2159.
Teleconference on New
Immunization Requirements
for Preschool and Home
Day-Care Operators
A television training program on
new immunization requirements for
preschools and home day-care provid
ers will be telecast by satellite on Au
gust 26, 1992 from 9:00 A.M. to 12:00
P.M. to 29 locations statewide.
The teleconference will focus on
new rules for people operating pre-
schools or caring for children in their
homes.
The new rules require al 1 preschools
and home day-cares to maintain up-to-
date immunization records on each child
in their care. Persons operating pre
schools or caring for seven (7) or more
children must report the immunization
status of each attendee to their local
health department.
The teleconference is sponsored by
the Oregon Health Division via Ed-Net,
the educational television system used
by schools, hospitals and higher educa
tion in Oregon. It is part of ongoing
steps being taken by the Oregon Health
Division to develop innovative, cost-
cffectivc ways to meet health education
and training needs within our state.
The teleconference will be an inter
active broadcast from Oregon Health
Sciences University and will last three
hours. Participants may ask the presen
tation team questions via telephone hook
ups. “Anyone operating a preschool or
day-care in their home should consider
attending,” says Dr. David Fleming, state
epidemiologist. “In Oregon, as in most
of the U.S., only about 50% of children
are up-to-date on their immunizations at
age two years. These children are at
highest risk for complications from vac
cine-preventable diseases.”
Persons interested in additional in
formation or wishing to attend should
call their local health department immu
nization coordinator.
HEALTH DEPARTMENT IMMU
NIZATION COORDINATORS
Clackamas655-8476 Anna Quinn-Smith
Multnomah 248-3674 Peggy Hillman
Washington 648-8881 Roberta Parsons
Teach Children To Be Safe
Walking Or Biking To School
Parents should not only show chil
dren the way to school, they should teach
them how to get there safely, advises the
Automobile Club of Oregon.
“It's important for parents to walk
first-time and very young students to
school or to the bus stop several times,
even if they insist they know the way,”
said Scott Thompson, Safety Represen
tative. “Decide on the safest route to
school, point out possible traffic hazards
and establish safe walking habits.”
Thompson reminds all motorists to
be especially alert in the vicinity of
school crossings and bicycle paths be
cause youngsters can be unpredictable.
Inquisitive, impulsive and fast, they may
dart out between parked cars, from be
hind shrubbery or other obstructions.
“Children have a relatively short
attention span especially in the early
grades,” said Thompson. “Even if they
know all the safety rules, they arc likely
to forget them when pursuing a wind-
tossed school paper or favorite toy.”
First time students are particularly
vulnerable since they lack experience in
traffic and have not yet fully developed
the ability to judge vehicle stopping
distances accurately.
Collisions are the leading cause of
death for youngsters 15 and younger,
claiming nearly 44,000 lives in the last
decade.; Approximately 70 percent of
these traffic incidents occur on the way
to school and in the afternoon between
3-6 P.M.
Nearly half the deaths and injuries
of pedestrians between the ages 5-14
occurred between intersections in 1990
(the latest year for which statistics are
available), noted Thompson. Incidents
like these occur, in part, because stu
dents get careless or act impulsively.
Thompson offers these additional
tips to remind motorists to drive cau
tiously when school is open:
• Watch for school zones that limit
driving speed and turns during specific
hours.
• Pay attention to adult school cross
ing guards and AAA School Safety
Patrol members stationed at key inter
sections. Patrol members can be iden
tified by their bright orange belts.
• Be alert for young bicyclists who
may appear suddenly from your blind
spot.
• Obey local traffic laws concern
ing school buses.
Deadline for classifieds is Friday at 5pm
Fax:288-0015
Ì
Nobody Does it Better for Less
SAFEWAY
Half Price Sale
Ad Prices Good August 26 through Sept. 1,1992 At Safeway.
Buget Gourmet
Frozen Entrees
Choose from a wide selection o f Regular
or Light & Healthy quick-to-fix nutritious
dishes today. 8.5 to 10-Ounce.
VIEWS: Volunteers Involved for
the Emotional Well-Being of Seniors is
looking for older volunteers to help
other Seniors who are experiencing dif
ficulties in facing the challenges of
aging. Special training sessions will be
held at Good Samaritan Hospital &
Medical Center beginning October 5,
1992.
Volunteers will serve as peercoun-
selors, helping people over age 60 who
suffer from depression, grief, alcohol
ism and medication issues, anxiety,
confusion or adjustment problems to
physical illness.
Volunteers also receive ongoing
support and supervision after training.
To leant more about becoming a peer
counselor with VIEWS please contact
Mary Reardon at 229-7715.
RSVP, Multnomah County Retired
Senior Volunteer Program is a federal
ACTION agency program. It is spon
sored by Legacy Health System atGood
Samaritan Hospital and Medical Cen
ter.
: >
Roy Jay Wins Round One
Save up to $1.10 Each!
Nice'n Soft
12-Roll Tissue
Enjoy big savings when you buy this large
convenient pack.FIRST ONE ONLY,
Additional at our Regular Low Price.
Save up to $2.40
American Cheese Slices cheese spread slices, 12-Oz......... Ed. $1.29
Homestyle Buttertop W hite or W heat bread, 22.5-Oz............... Ea. 69C
Look In The This Week
Magazine for your Safeway
Shopping Guide for a complete
list of specials on sale this
week at Safeway!
W ESTERN
U N IO N
M
A
G
A
Z
I N
E
The Fastest Way To Send
Money....Available In All
Safeway stores in Oregon &
S.W. Washington.
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