Page 10...The Portland Observer...April S, 1992
1992 Draft Speculation Begins
NIKE, Z100 and The Blazers “ Bust A
Bucket” for Boys and Girls Clubs
BY BILL BARBER
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games.
The cassette and tee-shirt are also
available through mail order care of:
Portland Trail Blazers, Catalog Depart
ment, 818 S.W. Broadway, Portland,
OR 97205. A $4 postage and handling
payment must accompany all mail or
ders. The cassette sells for S4 and the
tee-shirt for S 15. Cassettes will also be
available at record outlets throughout
Oregon and southw'est Washington.
Net proceeds from the sale of cas
settes and tee-shirts will be donated to
the Boys and Girls Clubs of Metropoli
tan Portland. The Boys and Girls Clubs
of Portland are local affiliates of the
Boys and Girls Clubs of America, work
ing to help youth of all backgrounds,
with targeted interest and concent for
those from disadvantaged circum
stances. The goal of the Boys and Girls
Clubs is to help these youngsters to
develop qualities needed to become
responsible citizens and leaders.
“NIKE knows how to connect kids
through sports, and so do the Boys and
GirlsClubs, which is why we’ vechosen
them for major support both locally and
nationally for several years now,” said
Virginia Hensen, NIKE’s public affairs
director. “ Kids need a place to go for
recreation, but they get more than that
at the Portland C lubs-they get the love
and support of caring adults. It’s great
to work with the Blazers players and the
talented crew at Z 100, who really want
to do something for these kids.”
" B u s t a b u c k e t !
(w h o 'd a d u n k it? B la z e r d u ty d u p e
rsunkitslam'ngeezitkillerthreesitgroup!
•getit! gotit! good!)”
Cookin’ lyrics, mass hysterics and
a whole lot of fun are in store in the
latest song about the hottest team in the
National Basketball A ssociation’s
Western Conference, the Portland Trail
Blazers.
Blazers players Jerom e Kersey,
T erry P o rter, Kevin D uckw orth,
Buck Williams and Lamont Strothers
have teamed up with NIKE, radio per
sonalities Dan C la rk and Tony
M artinez of the Z100 M orning Zoo,
Dan Reed of the Dan Reed Network
and members of Nu Shooz and U.Krew
to produce “ Bust A Bucket,” a cas
sette about the Trail Blazers and their
high-flying brand of NBA basketball.
The cassette will receive extensive air
play on Z100. The flip side of the
cassette features a second play off theme
song, “Blazers Are In The House.”
NIKE has produced a “Bust A Bucket”
tee-shirt to support the cassette project.
The cassette and tee-shirts can be
purchased atN IK E T ow n andBlazers
on Broadw ay in downtown Portland.
The two products can also be pur
chased at NIKE’s Portland Factory
Store on Martin Luther King Blvd., the
NIKE Airport Store, the NIKE Store in
Eugene, the Red Hot and Rollin’ kiosk
at Clackamas Town Center and at mer
chandise stands at all Blazers home
“Bust a Bucket” was the brain
storm of ZlOO’s Clark and Martinez.
Clark, Martinez, and Bob Lambie of
NIKE wrote the lyrics on the title track.
“In the three years we have been
working on these cassette projects I
have never been as pleased as I am with
‘Bust a Bucket’,” said Martinez. “All
the help we received from NIKE and
Bob Lambie was terrific. The player
partic ipation was incredible. Those guys
did a great job. Each year it just gets
better and better.”
Internationally renowned record
ing artist Dan Reed of the Dan Reed
Network sings lead vocals on “Bust a
Bucket.” Reed, a Portland native, most
recently opened for the Rolling Stones
on their European tour. Tracey Harris
of Portland’s Nu Shooz sings lead vo
cals on “Blazers Are In The House.”
Also singing lead and background vo
cals on both songs was H akim
Muhammad and J. Mack of the Port
land-based rap group U.Krew. Addi
tional vocals were performed by the
Trail B lazers players and Ebony Morris,
Kiauna Nelson, Andy Holmesand Frank
Yeggins of the Boys and Girls Clubs of
Portland. John Smith of Nu Shooz con
tributed his composing and recording
talents to the project. The project was
engineered by John Chamberlain, who’s
most reccntengineering credits include
Michael Jackson’s “Dangerous.”
The 1992 People's Rose Festival
6TH A N N U A L
I he he alth and safely ed u ca tio n progra m
for kids ages 4 to 1 2
K id S a f e
I t s F U N ! It s FREE!
SA TU R D A Y, A P R IL 1 1
9 am to 1 :3 0 pm
At KID SAFE, children have
serious fun learning safety
skills that m ight help save a
life. Hands-on classes in:
CPR; Babysitting; Fire Safety;
First Aid; Poison Prevention;
M aking Emergency Calls;
Electrical Safety; Traffic
Safety; Drug & Alcohol
Awareness; &
Personal Safety.
May 29th- Friday, Lloyd Center-
Coronation ot the Rose Queen
May 30th- Saturday
Fun Run and Starlight Parade
(Peace Flotilla weekend)
June 3rd- Wednesday
Junior Parade. Holtywod District
(ships arrive)
June 6th- Saturday
Rose Parade
3 L O C A T IO N S :
Space is limited. Call by 4/8/9?
Lunch avaiMbW for 5 0 C
Children 9 a n d u nder m ust be
acco m p an ied by an ad u lt
SPO NSO RED BY:
r
NOPTMWiST
OSTEOPATHIC
M ED IC AI
FOUNDATION
¿EAS TM O R ELAN D
HOSPITAL
■ Mount Scott Elementary School
11201 SE Stevens Road
•Ockley Green Middle School
603, N. Montana
■ Reedwood Friends Church
2901 SE Steele
The NBA season has not even
come to an end, yet fans are already
talking about who might be picked up
by the Portland Trai 1B lazers o ut of this
years draft. Il happens every year,
usually the day after the NCAA tourna
ment.
First, fans discuss the players who
have contracts expiring this season.
Danny Ainge, Mark Bryant, Wayne
Cooper, Robert Pack, and Ennis
Whatley, are all on the list this year.
Second, who is available in college?
The man who has his finger on the
pulse of the draft situation is Blazer’s
Director of Player Personnel Brad
Greenberg. He was a team scout in
Portland for two years before taking
that job. Greenberg completed the
acquisition of Buck Williams and
Danny A inge and d rafted C liff
Robinson and Alaa Abdelnaby. He
was also the man that offered the chance
of a lifetime to a kid who was totally
overlooked in the draft...Robert Pack.
“You hope to find a player who is
capable of becoming a ‘top eight’ guy,”
Greenberg said. “Someone who will
be in the natural rotation, on a winning
team .You can findguyswhocan make
the roster; but you look for guys who
can make an impact on a good team.
You try to separate those guys who can
play in the league from those who can
contribute on a regular basis on a good
team in the league. You have to evalu
ate the draft regardless of where you're
picking. You have to evaluate which
players could be legitimate prospects,
who could make a difference, and who
could still be available by the time it is
your tum to pick. You also have to
determine if it is necessary to move up
Labor Commissioner,
Civil Rights Groups to
Decry Hate and Bigotry
in Oregon
Labor Commissioner Mary Wendy
Roberts, head of the state’s civil rights
agency, invited area civil rights groups
to join her for a news conference at
Ecumenical Ministries on Tuesday,
April 7 to decry hale and bigotry in
Oregon, and to announce a Civil Rights
Forum scheduled for later this month.
In January, Commissioner Roberts
sounded a call to minority groups to
wage a war against a “coal ition of hate.”
As an example, Roberts referred to the
prospect of a David Duke presidential
campaign in the state that would find
followers among those who arc preju
diced against minority groups. “Duke is
a symptom of a very ugly disease af
fecting ourcountry,” says Roberts. “We
can’t wait another minute to stand to
gether and let our opposition to all hate
and bigotry be known.”
Commissioner Roberts’ Advisory
Council on Civil rights will also an
nounce a Forum on Civil Rights that
will help them set a civil rights agenda
lor the next decade.
Among those joining Roberts for
the news conference were Rodney Page,
Ecumenical Ministries (Chair of the
Advisory Council); Barbara Hernandez,
Northwest Regional Educational Labo
ratory; Dr. Darryl Tukufu, Urban
League; Lori Wimmer, Commission
on Women; Amazoncs Olivilla, Com
mission on Black Affairs; Ed Washing
ton, NAACP;Chinh Lieu, International
R efugee C enter of O regon; Luis
Machorro, Metropolitan Human Rela
tions Commission; Kccston Lowrey,
Right to Privacy; Sharon Hill, Phoenix
Rising and Raleigh Lewis, Civil Rights
Division Administrator.
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Wholesale to the Public 35% to 50% off
100% Human Hair 16" from $15.95
bra.ding and weaving
Wigs and Beauty Supplies
We will meet or beat
anyone’s prices.
Sale:. and Promotional items excluded.
Mrs. C’s Wigs and Beauty Supply
707 N.E. Fremont
Portland, Oregon 97212
(503) 281-6525
Open: 11:30 - 6:00 Tues thru Saturday
LORRAINE HLAVINKA
All Types of Auto Plate and Window Glass
Storm Doors and Windows
4709 NE Martin Luther King, Jr. Blvd
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to get a player who may not be available
later."
Brad Greenberg sees about 100
college games a year. “Keith Drum, the
Trail Blazer’s scout, who lives in Chapel
Hill, NC, also sees about 130 college
games a year. Bucky Buckwalter and
Goeff Petrie also get out to sec some
games late in the season. We also go to
the All-Star Games because you get to
see a lot of the best players compete
against each other."
The Blazer’s playercvaluation sys
tem is a study in siate-of-the-art com
puterized sophistication. It is not sim
ply stat sheets on points, assists and
rebounds. The Blazers rate the pros
pects on a one to five scale. Here is a
sample of some of the questions: Does
he have court awareness? Is he funda
mentally sound? Is he a team oriented
player? Is he a mentally lough player?
Can he handle the ball versus pressure?
Does he have good vision with the ball?
Is he active and aware on defense?
Does he deflect or steal passes? Can he
bother a ball handler full court? Can he
contain his man in the scoring area?
You would have to agree that the
Trail Blazers are looking for some rather
specific answers to several hundred
questions. It is not just a shot in the dark
guess when it comes time to make their
choice in the draft. The fact is, Brad
Greenberg says, “We may see a player
more than 15 times during his college
career. It isn’t all just scoring, or aver
age points per game. 11 is a combination
of things. Skill level in a lot of areas of
the game, intangibles, feel for the game.
Physical attributes arc very important
because it is a very physical league. If
a guy can’l run or jump but he can shoot
real well he is not going to be able to
compete."
“We try to not only paint the pic
ture of a player in regards to narrative
offensive-defensive com m ents to
project the guy, we also try to grade
him in as many areas as we can,”
Greenberg offered. “We grade him as
to how we feel he will do in the NBA
level. Docs he have the ability to play
in the NBA ... Will he be able to break
into the starting rotation on a success
ful team within a three year period?”
They can look into their computer da
tabase for a ranking of all the players by
position. They can also select a group
of questions like: NBA potential, physi
cal attributes, shooting and scoring,
intangibles like mental attitude toward
the game offensive skills as a scorer,
offensive skills as a play maker, defen
sive potential rebounding. Then they
double-check every single question of
the players prioritized in that group out
of the hundreds of prospects on file. It
is a big job but it doesn’t stop there.
The Blazer player personnel people
also put together a player profile that
will address a players athletic history,
an off-court profile, a history of his
injuries, and comments of sources who
arc familiar with the player. “We try to
get a feel for these prospects as players
and as people,” said Greenberg.
“You try to find enough good play
ers that you like, then you hope one of
them is still there when it is your pick.
Then you may get a call right before
you pick from another club that wants
to make a deal. You have to be ready
for any ev en tu ality ,” concluded
Greenberg. It looks like all the profes
sionals arc not necessarily playing on
thecourt. Some of them are competing
on a computer.
Miller Reserve Now
Available in Oregon
Consumers in Oregon and eight other
states now can enjoy the all-barley draft-
beer taste of Miller Reserve and Miller
Reserve Light as Miller Brewing Com
pany expands distribution of the above
premium beers.
In addition to Oregon, the Cold-
Filtered1"’ beers are available in Alaska,
California, Colorado, Minnesota, Nevada,
northern Illinois, Washington and W is
consin.
Test-marketing of Miller Reserve
began in May 1990 in select markets, and
Reserve Light was added in late 1990.
The test markets were expanded to in
clude Denver; Knoxville, Tenn.; and
Santa Barbara, Calif.; in mid 1991. Chi
cago and Minneapolis were added last
fall with Reserve on tap, and bottles and
cans became available in these two mar
kets in March.
“During the nearly two years of test-
market experience, we were told by beer
drinkers they really enjoy the all-barley
taste of Miller Reserve and Miller Re
serve Light,” said Jeff Rea, new products
development director.
“The Reserve brands oiler a distinct
point of di fferencc for consumers as com
pared to established brands in the above
premium category. We feel Reserve and
Reserve Light afford us a great opportu
nity in this market segment,” he said.
As evidence of its distinctive fla
vor, Miller Reserve Light was a medal
ist at the 1990 Great American Beer
Festival in Denver.
Even its packaging conveys the
uniqueness of the beers. In 1990, Miller
added 20 perfectly contoured facets to
the traditional long-neck bottle and also
developed a faceted can.
Miller created a distinctive gold-
and-black label for the bottle, resulting
in a dramatic product presentation that
won the Clear Choice Award from the
Glass Packaging Institute and Packag
ing magazine in 1991. When combined
with a high-sided six-pack carrier for
the bottles, these design elements offer
a complete package that has the look
and feel of elegance.
Miller’s innovative blend of the old
andnew isreinforcedinMillerReserve’s
advertising theme: “Beer as rich in taste
as it is in history.” Television, outdoor
advertising and point-of-sale material
will support the brands.
Miller is a wholly owned subsidiary
of Philip Morris Companies, Inc. Princi
pal beer brands include Miller Lite,
Miller Genuine Draft, Miller Genuine
D raft L ig h t, M iller H igh L ife,
Lowenbrau, Magnum, Meister Brau and
Milwaukee’s Best. Miller also produces
Sharp’s, a non-alcohol brew.
‘We Are Family Celebration’
The family of today is different
from the family in which many of us
grew. Today two working parents, grand
mothers raising their grandchildren,
single parents, and step-families all com
prise what is known as todays’ families.
For many, a family member may not
even be a blood relative. One’s family
may even be friends, which have em
braced us as human beings or teammates
with whom we interact on a regular
basis. A family member is the person or
group of persons who believe in you as
a whole individual and support your
whole being, spirit and soul.
These were some of the thoughts
which brought together a group of citi
zens tocclcbratcchildren and their fami
lies. Great Start looked at what made a
family strong and realized that it in
cluded the following—health, identifi
cation, recreation, recognition and safety.
We realized that we were speaking of re
defining "family,” “at-risk” and “suc
cess.” Wc know we need to recognize
and to incorporate the value of inlcr-
gcncralional relationships.
As with anything with a purpose
values needed to be thought through. In
keeping with the true purpose of Family
Week Celebration the following values
evolved. First, and foremost, children
and their families are primary in this
celebration. Anil second, all activities
associated with the celebration are to be
volunteer driven and heartlelt.
Their vision is simple: We envision
a week of celebration which encom
passes a focus by the community and the
media on the many different kinds of
families. There will be a “contest” for
children to describe their family either in
writing or by drawing. All children will
be declared a first place winner and their
names will appear in the Oregonian. The
art work created by our children will be
exhibited throughout Multnomah County.
There will be neighborhood parades led
by children. Wc will have a major family
celebration at Peninsula Park and other
selected parks or neighborhoods. They
envision businesses becoming aware of
the value of families, and schools and
neighborhood associations celebrating
that value. They envision resources be
ing coordinated in such a way as to
maximize the experience and well-being
of all families in Multnomah County.
In the year 2000, Great start envi
sions an extended family which has
evolved from the coming together of
people of many different cultures and
races to support, accept and nurture one
another. What they hope to do is plant
the seeds today which will enable us, and
prepare our children, to meet our present
and future societal demands.
The Theme: We Are Family. The
Vision: A bet’er today and tom orrow
for our children and their families.
They ask you to join us in this cel
ebration.
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