Page 6 -The Portland Observer - May 29, 1991
Creating A Peace Economy While Solving
Social And Environmental Problems
How io create an ecologically sus
tainable society in the process for re
building inner cities and revitalizing
rural economies will be the theme of a
conference at Portland State Univer
sity’s Smith Center 327 June 1 from 9
a.m.-5p.m.
Entitled, “ Reclaiming Our Econ
omy: Rebuilding Urban and Rural Com
m unities,’’ the conference is sponsored
by a number of peace, environmental
and social justice groups seeking to de
velop a consensus on actions that pro
mote sustainability.
Because such actions imply a new
pattern o f public investment, the event
kicks off with a panel on conversion
from a militarized economy to a peac-
timc economy based on human needs.
Speakers for “ From a War to a Peace
Econom y” will be Elizabeth Furse,
executive director of the Oregon Peace
Institute; PSU economic professor and
military conversdion expert Richard
Brinkman; and Elizabeth Alice of the
Oregon Community for War Tax Re
sistance.
Then the conference will turn to
urban questions with a panel that will
draw the connection between social
justice and environmental questions.
The intent is to treat the city as an
ecological system, and discuss ways to
create new jobs for poor communities
through projects that rebuild cities for
environmental sustainability. Examples
of such projects are recycling-based in
dustries, energy conservation and re
newable energy installations, and trans
portation that reduces use of the auto
mobile.
Speakers for “ Urban Transforma
tion” are Patrick Mazza, a founding
member of the Green City Visions
Forum, who will give an overview of
ecological rebuilding concepts; Tim
Calvert of Cascadia Commonwealth,
who will discuss development of coop
eratively-owned businesses; and Sharif
Abdullah, executive director of Forum
for Community Transformation, who
will detail the Ecology Commons, a
proposed ecological development proj
ect in Portland’s African-American com
munity.
The last of three morning panels
will be “ Restoring Rural Communi
ties,” a look at possibilities for return
ing prosperity to small towns and the
countryside. Gene Lawhorn, a labor
activist and environmentalist from
Roseburg, will talk about ways to re
structure the timber industry so it can
provide jobs while operating in har
mony with forest ecosystems. Steve
Radosevich, Oregon State University
Market Developers!
Miranda Mack, right, President of the National Association of Market
Developers, Inc. (NAMD), welcomes participants recently to the
Association’s 39th Annual Conference at the Ritz-Carlton Hotel,
Philadelphia, PA. Rev. Jesse Jackson, center, President of the National
Rainbow Coalition, and the “Shadow" Senator for Washington, D.C., was
the main speaker for the Pepsi-Cola Co. and PEPSICO-sponsored
luncheon. At left is Karl Sears, Manager, Black Consumer Marketing,
Pepsi-Cola Company. Jackson-following up on the earlier pleas of Pepsi
Cola's manager of public relations, Sam Hall-urged the luncheon guests
to make their organization a primary source of information and training in
the marketing of goods and services to African Americans. Founded in
1953, the Atlanta-Headquartered organization has more than 500
members who work in sales, public relations, advertising and other
related fields of marketing. Chapters of the NAMD are located in the
following 14 key markets: Atlanta; Cleveland; Chicago; Dallas; Detroit;
Houston; Kansas City, Mo.; Los Angeles; Lousiville, Ky.; New York City;
Omaha; Philadelphia and Washington. D.C.
CDC’S War On Aids In Black
Community Gets Reinforcements
The Centers for Disease Control
(CDC) in Atlanta will get some fresh
perspectives in its ongoing campaign
to stem the rising incidence of AIDS
among the nation’s African-American
population. Sharp Advertising Inc.,
engaged by CDC’s agency of record,
Ogilvy & Mather, will work with O&M
and CDC to design advertising targeted
primarily to African-Americans.
Sharp Advertising becomes the first
Atlanta-based agency to assist CDC,
although the local office of New York-
based Ogilvy & Mather has handled the
account for the past three years.
Headed by 30-year ad industry
veteran Bill Sharp, Sharp Advertising
specializes in African-American con
sumer marketing for clients that in
clude The Coca-Cola Company, Geor
gia Power, Gillette, and United Way of
America.
“ We see this as an opportunity to
do business and to do some good in the
African -American community,” said
Sharp, a Chicago native who has held
management positions with leading ad
firms such as J. Walter Thompson, Leo
Burnett, and Burrell Advertising. “ We
welcome the opportunity to work with
a top-notch agency like Ogilvy & Mather
on such an important campaign.”
According to Neill Cameron, gen
eral manager of Ogilvy & Mather/At-
lanta, Sharp Advertising combines
excellent creative skills and an exten
sive knowledge of the African-America
consumer market. “ We believe that
Ogilvy & Mather and Sharp Advertis
ing are the right team of professionals to
meet CDC’s advertising needs in the
AIDS war,” said Cameron.
According to Sharp, his firm will
develop advertising that increases pub
lic awareness of the dangers of AIDS
and HIV infections, with a strong em
phasis on prevention and treatment. “ All
of our advertising will be ‘crossover’ in
nature,” he stressed. “ It will talk di
rectly to African-Americans, but it will
be appealing and informative for whites
and others as well.”
Research clearly indicates that
African-American consumers are more
likely to respond favorably to advertis
ing messages that feature black people
and reflect their values, Sharp added.
“ Many private sector businesses
have recognized for some time that
targeted marketing is an effective means
for communicating advertising messages
to key audiences,” Sharp said. “ CDC
is to be commended for its aggressive
use of targeted advertising in the public
sector. And Sharp Advertising is de
lighted to be a member of the team.”
forest science professor, member of the
graduate faculty in crop science and a
leader in sustainable forestry and agri
culture research, will examine ways
human beings can improve their rela
tionships with the land.
The afternoon will be given to work
shops in which those attending the
conference can begin drawing up 1990s
action agendas in a number of key
areas. Among them are education, lax
reform, military conversion, rebuild
ing the inner city, ecologically-oriented
economic development, sustainable
agriculture and forestry, and Columbia
River water issues. The aim is to create
a menu of potential actions that can
produce positive changes in these areas
over the next decade.
Plans beyond the conference are
for follow-up gatherings in fall 1991
and spring 1992. They will be aimed at
linking up an even broader range of
groups and further developing and car
rying out action agendas.
The event is sponsored by Oregon
SANE, Columbia-Willamette Greens,
Coalition Against U.S. Military Inter
vention in the Middle East, Green City
Visions Forum, Labor Environmental
Solidarity Network, and Portland Slate
University Campus Ministries and
W omen’s Studies Program.
Search For Woman Age 30 or Over To
Become Dove Classic Model
If you’re a woman age 30 or over
who’s ever dreamed about becoming a
model, now is your chance. Dove Beauty
Bar and Academy One Modeling are
searching for women with modeling
potential to win the 1991 Dove Classic
Model Discovery Contest. The winner
of Dove’s sixth annual search will have
the opportunity to launch a professional
modeling career.
The 1991 Dove Classic Model will
win $25,000 in cash, a S5.000 Anne
Klein wardrobe and a one-year model
ing contract with Wilhelmina Interna
tional Limited. Last year’s winner was
from Portland and will be appearing at
the Pioneer Place Mall on Saturday,
June 29.
Entry forms for the Dove Classic
Model Discovery will be available at
the Pioneer Place Mall, 700 S.W. Fifth
Avenue in Portland on Saturday, June
29 from 11 a.in. to 5 p.m. and at Acad
emy One Modeling, 1510 S.W. 6th,
Portland, OR 97201 until the July 31
contest deadline.
Last year, a 35-year-old woman
became the fifth Dove Classic Model
We're getting Into the graduation
mode. If you have someone who
has "made it" let them know how
proud we are of them. Education
Is a precious tool. Let our young
men and women know that we
support them In their efforts. At
least say Congratulations!
and embarked on a modeling career
with a leading new York modeling
agency. The 1990 winner, Juanita
Wyndham, of Portland, Oregon appears
in a beauty editorial about the contest
in the May issue of Ladies Home Jour
nal. Mrs. Wyndham will make national
appearances on television as the spokes
person for the Dove Classic Model
Contest.
Several past contest winners, aged
33 to 53, arc enjoying ongoing careers
as models appearing in advertisements,
fashion catalogues, fashion shows and
national television programs. The con
test highlights the growing career op
portunities that exist for mature models
and is designed to showcase the unique
beauty and elegance of the mature
woman.
Any woman at least age 30 by the
July 31 deadline can enter Dove’s Clas
sic Model Discovery by submitting two
snapshots, a head shot and a full body
shot; two wrappers from Dove Beauty
Bar; and, m 50 words or less, complet
ing the statement, “ I have camera po-
ten li’l because...” Entry forms are
available in the May issue of Ladies
Home Journal or by sending a self-
addressed stamped envelope to:
Dove Discovery
Suite 1200
Dept. M
450 Park Avenue South
New York, NY 10016
A toll-free number, 1-800-545-
DO VE explains how to enter. Deadline
for receipt of entries is July 31, 1991.
The Grand Prize winner will be se
lected from six regional winners repre
senting the East, West, and Central
states.
Regional winners receive a four-
day, all-expenses paid trip to New York
City to participate in the grand prize
selection and $500 toward a day of
beauty in their hometown. They will be
judged on the basis of skin and overall
appearance, conversational skill and
professional modeling potential.
‘‘I believe all women are beautiful
in different ways,” says Mrs. Wynd
ham. “ I encourage every woman over
30 to enter this contest. If you don't try,
you don’t win,” she adds.
FOR OUR CAREERS SPECIAL EDITION
“BEING PREPARED
TO SURVIVE IS EASY,
TRY BEING
PREPARED FOR
SUCCESS.”
Ellenae L. Henry Fairhurst, President
Cumberland, Chrysler-Plymouth
Fayetteville. NC
Being prepared for success begins with the Chrysler Corporation commitment
toward increasing minority involvement in their business. That’s why Chrysler has made
a commitment to the NAACP in its effort to incur more jobs and a better quality of life for
everyone. Its called The Fair Share Program.
This kind of commitment has long been the Chrysler way of doing business.
That’s why several years ago the Chrysler Motors Minority Dealer Program was initiated.
Since then, the Chrysler Motors Dealer Program has produced some of the most
successful dealerships in the industry
The way we do that is with one of the most extensive training and screening
systems ever developed in the automobile business. And we back our prospective dealers
with more than just capital. We give them insight, forethought and the best-built,
best-backed cars available to the American public.
O ur dealers, have the distinction of being among the most service-conscious
anywhere. Because the bottom line in the business of selling cars, especially Chrysler
built cars, is customer satisfaction.
So, while the Chrysler Corporation goal is to continually increase the percentage of
minority owned and operated dealerships in America, we will still look to maintain the
high quality of service and dependability you have come to trust from us.
All because at Chrysler Corporation, we believe fair share is the only way to work.
E Q U A L O P P O R T U N IT Y
E M P L O Y E R S
H a v e th e o p p o r tu n ity to re a c h a
c u ltu r a lly d iv e r s e w o r k fo r c e
th r o u g h th e P o r tla n d O b s e r v e r.
FAIR SHARE/GOOD BUSINESS
W
Y o u c a n r e a c h u s a t:
(5 0 3 ) 2 8 8 -0 0 3 3 o r
fa x (5 0 3 ) 2 8 8 -0 0 1 5
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