Page 4 -T h e Portland Observer--February 13, 1991
Sugar Ray Leonard did
not lose, lie wasn't there
by Aamn Fi nn, ' ,
Sugar Ray Leonard did not lose io
Terry N orris last Saturday night at
Madison Square Garden. Sugar Ray
Leonard wasn’t even there. The man
who was virtually shut out in the 12
round decision was indeed Ra\ Leonard.
But not Sugar Ray Leonard.
For the last four years Ray
Leonard has called on the “sugar man"
to pull off a series of great Boxing
pcrlorinanccs that have immortalized
him as one of the greatest fighters of all-
time. But last Saturday night the
sw eetness ju st w asn’t there. Now
Leonard will call it quits.
All though for Leonard fans
watching last Saturday’slight may have
hurt, it must be remembered that this is
how Leonard wanted to go out. He
wanted to be pushed out by another
fighter. Not the press.
For years the press has been tell
ing Leonard to stay out of boxing. And
when Leonard didn’t listen they played
dowm his accomplishments and accused
him of simply hand picking his oppo
nents for easy pay days. Yet Leonard
knew' that none of his opponents were
easy. Leonard always picked his op
ponents based on the challenge they
presented him. There was no other
motivation for Leonard. Why else would
he elect to fight the younger and much
quicker Norris ?
For those who felt that Leonard’s
motivation was money arc people who
simply don’t understand Leonard. When
you have a S 100 million. What’s another
four million dollars, which is what
Leonard was payed to fight Norris.
ESPN reported that Leonard will not be
able to spend the interest he makes on
his money. Let alone touch the S100
million. Leonard fought with pride and
love of the sport. It’s what he did. And
nobody did it better or with more heart.
Before the Norris fight Leonard,
the fighter of the eighties, said, “I just
have to prove to myself that I don’t have
it tor the nineties. I don’t want the press
telling me when to quit. I want to know
tor myself that I just don’t have it any
more."
Leonard found out against Norris
that he doesn’t have it anymore. Now
he will quit.
And he w ill do so with
m ore class then Sonny L iston,
Muhammad Ali or Larry Holmes ever
did in their final fights, or Mike Tyson
ever will. All four have been knocked
out at some point in their careers.
Leonard wasn’t, he had the heart to
survive even when he knew' he was
beaten.
One must have to wonder what it
felt like for Leonard when he attempted
franlicly to call on the skills that carried
him to victory so many times before.
He called. But they wouldn’t answer.
Instead he was forced to try and simply
survive from being knocked out by a
fighter who did have the speed, quick
ness and marksmanship that once made
Ray Leonard, Sugar Ray Leonard.
But skills or no skills the fact
remains that Leonard did survive. He
did not get knocked out. He exited his
career on his feet, not on his back like
Liston w hen Ali laid him out, or like Ali
himself when he failed to answer the
bell for the ninth round against Holmes
w ho in turn was knocked out by Tyson,
who although not old at the time like his
predecessors, was KO’d himself just
over a year ago by Busier Douglas. All
these fighters have one thing in common
with Leonard. They were champions.
But the one thing they don’t have in
common w ith Leonard is that they all
left the ringatonetim eoranolherdizzy.
For Leonard the end has finally
come. He leaves boxing with a 36-2-1
record and five world championships.
Norris and the young fighters of today
may possess more skills then Ray
Leonard. But they will never be able to
match Sugar Ray Leonard.
General Foods Adds
Burrell Advertising
Burrell Advertising Inc. has been
selected as one of the advertising agen
cies for the Dinners and Enhancers
Division of General Foods U.S A., White
Plains, N.Y.
Burrell has been assigned respon
sibility for Stove Top Stuffing Mix
marketing programs targeted to Afri
can-American consumers. The activity
will include marketing planning, crea
tive development and media support
programs.
Founded in 1971 by Thomas J.
Burrell, Chicago-based Burrell Adver
tising Inc. is the nation’s largest minor-
PDX Roadway Security
Enforcement Update
ity-owned advertising agency, and is a
division of Burrell Communications
Group, which includes Burrell Public
Relations and Burrell Consumer Pro
motions.
Burrell Advertising Inc. also de
velops and implements advertising
programs targeting special market seg
ments for such major companies as
McDonald’s Corporation, Coca-Cola
U.S.A. Ford Motor Company, The
Procter & Gamble Company, the Quaker
Oats Company .Polaroid Inc., The Stroh
Brewery and First Chicago Corpora
tion.
Junior Achievement Fund Drive
Gayle Whitehurst, Human Re
sources Manager for Tektronix, Inc.
will chair the Junior Achievement-
Columbia Empire, Inc. 1991 General
Gifts Fund Drive which will run through
the month of February.
Whithurst began volunteering with
Junior Achievement fifteen years ago
as a Junior Achievement adviser. She
has been on the Board of Directors for
the past two years and currently serves
as secretary.
As Chairman, Whitehurst will co
ordinate more than 140 volunteers who
will solicit contributions from the Port-
land/Vancouver Metro area businesses,
service clubs, professionals and indi
viduals. The goal this year is $ 100,000.
Junior Achievement, Inc. is a na
tional not-for-profit organization that
provides young people with practical
education and experience in the free
enterprise system, through a partner
ship with business and education com
munities. Junior Achievement gives
youth a hands-on learning experience
of “ how America works” .
MRS C’ s WIGS
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Gasoline Prices Continue To Drop
The average price o f gasoline in
the state dropped signifgicantly again
this week, according to a fuel price
survey conducted by Oregon AAA.
A 2.7 per gallon decrease in the
average price (an average of all mini
service grades of gas) over the past
week means the average has dropped
by a substantial 5.5 cents per gallon in
the last two weeks.
The price of leaded Regular dropped
2.5 cents per gallon while Regular Un
leaded fell by 2.6 cents per gallon.
Super Unleaded dropped by 3.1 cents.
The highest price recorded in the
survey was $1,769 for Super Unleaded
in Portland. The lowest price was $ 1.159
for leaded Regular in Salem.
Price asre listed below by grade:
Regular:
$1,297
Unleaded:
$1,325
Super Unleaded:
$ 1.454
Motorists are encouraged to con
serve fuel.
• Naomi Sims • Bornfree
• Michael Weeks
VISA
And oihtr nomt brands
Everything from current styles to specialty wigs
unique hair ornaments
Hair beads & beauty supplies
Mrs. C’s Ebony Essence Cosmetics
BEAUTICIAN
Zuri Cosmetics
281-6525
7th & Fremont ( 707 N.E. Fremont )
A networking, support and discus
sion meeting for parents of draft age
children who are concerned about their
kids possibly going to war.
This group meets every Thursday
at 7:00 p.m. at the Freemont Unified
Methodist Church, 2620 NE Freemont.
(Across from Alameda School). For
more information call Chris Boberg,
Oregon Peace Institute, 228-8563.
100% HUMAN HAIR
FO R B RA IO IN Q A
W EAVING
Portland General Electric
Rates Increase
Portland General Electric Co. (PGE)
has received approval from the Oreogn
Public Utility Commisision (PUC) to
increase electricity prices an average
of 3.4 percent
This is PGE’s first price increase
since 1984. The primary reasons for the
price increase include the effects of
inflation, programs to maintain and
improve the distribution system, the
need to keep up with customer growth,
improved and expanded operations at
generating plants, and a commitment
to expand energy efficiency programs.
“ This rate order culminates a year
long public process,” says Kay Stepp,
PGE President. “ W e’ve arrived at an
outcome that we believe is fair for our
customers and shareholders.”
As a result of the price increase,
PGE residential customers will see their
bills rise an average of 4.6 percent,
from 4.6 cents to 4.8 per kilowatt-hour.
Commercial and industrial prices will
rise an average of 1.6 percent.
“ The rate increase allows us to
continue providing excellent service to
our customers,” says Stepp. “ At the
same time, we will continue to look for
ways to maintain , and where possible
reduce, operating costs to keep prices
com petitive.”
<•? • w i
City Of Portland Energy Office Forms
Partnerships With Electric Utilities
While many City bureaus may be
held hostage to the budget cuts of Bal
lot Measure 5, the Portland Energy
Office is optimistic their new partner
ships with Pacific Power and Light
(PP&L) and Portland General Electric
(PGE) will help them stay in business.
Mike Lindberg, Com m issioner in
charge of the Energy Office together
with representatives from PP&L and
PGE will appear on the Mayor’s Fo
rum, in Council Chambers, City Hall,
Wednesday, February 13, at 8:30 a.m.,
to discuss new revenue generating
contracts between the Energy Office
and the electric utilities. Later that
morning at 9:30 am ., the Portland Energy
Office will ask the City Council for
approval of a contract with PP&L.
Under the terms of the contract,
PP&L will pay the Pordand Energy
Office for successfully assisting own
ers of PP&L electric heated, low in
come apartment buildings through the
process of weatherizing their rental
properties. PP&L is offering a gener
ous rebate of up to $1000 for each low
income unit weatherized. City Council
approved a similar contract in Novem
ber 1990, between the Energy Office
and PGE.
The Portland Energy Office ex
pects to receive approximately $90,000
in General Fund revenue in 1991-92
and plans to raise another $250,000
from grants and contracts from other
sources, including PGE and PP&L.
In the past, the Energy Office has
received a grant from the Oregon De
partment of Energy (ODOE) to run the
Multi-Family Weatherization Program,
however reduced funding levels from
the state are anticipated. In response,
the Energy Office has been hard at
work identifying new private and pub
lic funding sources to supplement the
program.
The Energy Office was founded in
1979 when Portland became the first
major U.S. City to adopt an Energy
Policy. A decade later the Energy Of
fice is now recognized nationwide as a
leader on energy issues. The Multi-
Family Weatherization Program will
assist in weatherizing 1500 apartment
units this year and the Block by Block
Weatherization Program will weather
ize 200 low income homes. The Energy
Office also manages programs related
to alternative fuels, recycling, trans
portation, and energy efficiency for
businesses and City facilities.
Mike Lindberg, Commissioner in
charge of the Energy Office says, “ These
new partnerships make everyone a
winner. Tenants save money and stay
warmer, property owners improve their
buildings, the electric utilities conserve
energy, and the Energy Office earns a
new source of funding.”
To increase compliance with the
Federal Aviation Administration’s
(FAA) security regulations regarding
parking vehicles in front of the airport
terminal, Portland International Air
port (PDX) will station a tow truck on
the terminal roadway beginning on
Friday, February 1.
The tow truck will provide imme
diate enforcement capabilities of the
FAA rule that no vehicles be left unat
tended within 100 feet of the terminal,
according to Larry Rank, PDX’s pro
tective services manager.
Previously, the airport has relied
on an off-site towing service which has
response limitations. An increase in
noncompliance by motorists with the
FAA regulations prompted the change
in enforcement efforts. Rank said.
The airport is using signage and a
voice message to alert people to the ter
minal roadway parking policies.
Unattended vehicles will be towed
to the airport’s long-term parking lot. A
$25 ticket for parking in a tow zone will
be levied in addition to a $50 towing
charge.
Networking
Support Meeting
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