September 1 2 ,1990- -The Portland Observer—Page 7
Doing the Right Thing: Continued
CQNENyEB FROM PAGfLI
member the social activités, the games
and the school tra d itio n s -T H E G LU E --
that were passed down to my teenage set
by older brothers, sisters and cousins,
parents, grandparents (s till in the house­
hold), and by people who were ju st plain
neighborhood fixtures, known, trusted
and consulted by a ll. I l ’ s a ll mostly
gone, like corsets w ith ironslays and we
must most imm ediately be about im ple­
menting “ alternative structures” .
It is to this end, then, that 1 ad­
dress this series to parents and comm u­
n ity. There are some incredible good
role models in this com m unity and there
are some very energetic citizens and
organizations who want a way to go. I
know many o f them, Black and white,
and we want to develop an inform ational
retrieval and an operational form at ca­
pable o f fu lly u tilizin g their talents and
com m itm ent. I ’ ll move on this most im ­
mediate need this week and then next
time to delivering those science and mathe­
matics materials to the homes.
I ’d like to see A frican A m e ri­
can school children taken on w ell-struc­
tured fie ld trips to public agencies and to
FOR PROFIT enterprises which are key
“ tax pay ing ” elements o f our infrastruc -
ture. These tours should be led by people
who thoroughly understand how these
institutions fit into our economic sys­
tem; “ The nation does not move w ith ­
out these financial 'co g s’ in the ma-
c h in e -y o u r fathers and mothers are
supplied w ith jobs (or benefits), they put
bread on your table and they SUPPORT
YOUR SCHOOL SYSTEM.” The streets,
the sewers and the water that flows from
your kitchen faucet are financed from
here as w ell as by individual taxpayers.
This orientation should have a p rio rity
over dinosaurs and spotted owl bird walks-
fo r the fo llo w in g good reasons.
I have found this to be a desper­
ately needed approach as we find more
and more children (and new parents)
w ho have not the foggiest idea o f what
the Am erican system is a ll about. In
many cases-not necessarily through any
fault o f their ow n—they B E L IE V E that
food, housing, clothing and income quite
legitim ately (and permanently) derives
from social programs and entitlem ent o f
one kind or another. When we speak o f
the devastating effects o f the “ C Y C L I
OF P O V E R T Y ” , what we are reall.,
talking about is an “ impoverished mind-
This disability is a prim e reason
why it is so d iffic u lt to motivate many
inner city children toward meaningful
careers (or to enlist parental s u p p o rtj-o r
to interest them in subject matter that can
prepare them for w orthw hile positions in
the w orkforce. Again, I emphasize that
such “ tours” should be led by persons
who thoroughly understand and can clearly
explain how the particular operation fits
into the economic and jo b picture. Quite
often this can be done only by a person
w ith a relevant background-w hich is
why I have suggested last week that
there are “ things that a school district
cannot or should not attempt. ” What we
can have-and should h a ve -is a sort o f
parent industry ' tour bureau ’ that targets
specific industries w hich best reveal the
manufacturing, processing and distribu­
tion elements o f our economy and that
correlates the inform ational elements
gathered w ith the teachcr/curriculum
process at the school.
A notable example o f this type
o f cooperation is when in the 1970s 1
persuaded the U.S. Forest Service to
implement a project o f mine w hich had
the purpose o f acquainting inner city
kids and their PARENTS w ith the im ­
portance o f the tim ber industry and its
daily impact upon their lives here in
Northeast Portland. M y program had the
huge public agency to lease Greyhound
buses to take them to the W in d River
Tree Nursery, largest o f its kind in the
w orld. The complex is in the state o f
ence o f the game real w ell, but they are
not good coaches, i dare to say that the
m ajority o f coaches on a ll levels are not
good coaches because o f their ina bility
to deal w ith the players. There are not
too many good coaches to me because
there are not too many people who deal
w ith people that w e ll.”
D ixon also said that his team w ill be
represented w ell in the public and be a
credit to the college. For more inform a­
tion about PCC basketball, contact Donald
D ixon at 244-6111.
Scars, Roebuck and Co. today
announced an new ‘ ‘ frequent shopper”
program for more than 40 m illio n Sear­
Vancouver.
sCharge card holders, enabling credit
The successful outing, sparked
customers to cam merchandise c e rtifi­
by ads placed by the agency in the O b­
cates to save money on future Sears
server newspaper, involved an all-day
tour o f the fa c ililie s -lu n c h and inform a­ purchases.
Called the SearsCharge Bonus
tive details and handouts on the opera­
Club, the program w ill debut on Sept. 15
tion from the in itia l harvesting o f fir
when SearsCharge cuslomets w ill auto­
cones in the forest to their climate and
m
atically begin earning credit toward
elevation-matching controlled storage to
certificates
values at one percent o f every
the selling out o f m illion s o f seedlings.
SearsCharge
purchase. The certificates
On-site guidance and exposition o f the
values
at
one
percent o f every Sear­
processes was provided by the A F R I­
sCharge
purchase.
The certificates can
C AN AM E R IC A N HO R TIC ULTU RIST
be
applied
toward
future purchases at
in charge, graduate o f famed Tuskegfec
more
than
850
Scars
stores nationwide,
U niversity w hich became the base o f
for
Scars
catalog
orders
and for a variety
that botanical great, Dr. George Wash­
o
f
services,
including
automotives,
re­
ington Carver. Throughout career op­
pair
and
optical
services.
portunities were emphasized (as was re­
‘ ‘O ur credit customers are very
lated school c u rriculum )-o pp ortu nilies
important
to us,” said Laurence Cud­
were seen and later follow ed upon, ones
more,
president
o f retail fo r Sears M er­
which these inner city children and par­
chandise
Group.
“ This is our way o f
ents had never dreamed existed.
thanking
them
fo
r
their loyalty and in­
I was able to fo llo w up the next
viting
them
back
again
to shop at Sears.”
year w ith a sim ilar “ expedition” to a
Each
lim
e
customers
accumu­
wood products and paper making con­
late
$200
or
more
in
SearsCharge
pur­
cern. This is the first o f several m ajor
chases after September 15, they w ill
projects that 1 believe we in the com m u­
nity should get busy on. I, certainly, receive a Bonus Club certificate valued
at one percent o f those purchases in their
have the w ill and the com m itm ent so
regular m onthly b illin g statement.
why don’ t you call me here at the news­
SearsCharge Bonus C lub has
paper, individual or organization. I t ’ s
been
test
marketed in Baltim ore and
lime to “ Stop D riving Miss D aisy” and
Pittsburgh
since late 1989. More than
tim e to “ Do The R ight T hin g ” . I ’ ve
865,000
S
earsCharge
c us tomers partici­
also got the resource/contacts again so
pated
in
the
p
ilo
t
program
through 16
let me here from you; there are many
local
retail
stores.
alternatives to gangs.
“ O ur test market response
Washington, 30 miles upriver fio m
exceeded expectations,” said Cudmore.
“ Our Balumore and Pittburgh custom­
ers not only bought more, but saved
more lo o .” A d d itio n a lly , there is little
expense in maintaining the program since
a ll comm unication w ith the customer
w ill be done through existing m onthly
b illin g statements. “ There are no costly
forms to process or start up,” he said.
“ Today, more than ever, con­
tro llin g costs is the key to p ro fita b ility ,”
Cudmore continued. “ We are intensi­
fyin g our reviews o f costs at all levels,
including the expense o f starting new
marketing programs. W hile they may
offer potential revenue growth and in-
creased consumer benefits, their cost
must be addressed first The SearsCharge
Bonus C lub has been successfully de­
signed and tested to benefit both the
shopper and the company,” Cudmore
said.
Cudmore said SearsCharge
Bonus C lub is being supported by an
aggressive nationwide promouonal cam­
paign which began this week w ith m a il­
ings to all SearsCharge customers. Sears
w ill also ro ll out a national advertising
campaign beginning this week and con­
tinuing into 1991.
INDOORS OR OUT, DON'T MISS
Dixon: PCC’s Newest Addition
CONTINUED FROM PAGE 4_______
since I could do it better. Essentially,
that’ s what I ’ ve done.”
Portland Observer-Has it been eas­
ier since you le ft A v in a ’ s basketball
program?
D ix o n -” A t the tim e, I d id n ’ t know
because yo u ’re just listening to every­
thing he says. I t ’ s pretty much like when
your parents tell you something and later
on in your life you understand. Now that
I look back, there is some truth to what
he said, but life is a ll relative. Each day
that you live can be a tough experience.
I t ’ s like dealing w ith death. I f you dealt
w ith death ten years ago verus rig ht now,
it w ould be totally different. I w ouldn’ t
say that playing basketball fo r him was a
tough experience, but I just think now
i t ’s just a new situation that’s also tough.
Experience and m aturity allows a
person to adjust em otionally to the chal­
lenges that come up in life. I th ink that
character is b u ilt through experiences.
You either grow or live life feeling sorry
fo r y o u rs e lf."
Portland Observer-They say great
coaches were not great players and that
great players don’ t make great coaches.
Where do you fit in this concept?
D ix o n -” I think that I was a pretty
good player and I ’ m a pretty good coach.
Greatness is unique as far as a player is
concerned. I think that I played pretty
much like I coach. I would like to think
that I ’ m unique when it comes to that
type o f question.11 think that the m ajor­
ity o f coaches are not good coaches
because they can not relate or com m uni­
cate w ith their players, not because they
d on ’ t know or can’ t instruct the game. I
think that there are a lo t o f great coaches
who get labeled great and it ’ s more o f
their people skills than coaching. In
addition to having people skills, a coach
must know the science o f the game as
w ell. I now coaches that know the sci­
Sears Announces Bonuses for Cardholders
WEATHERBEATER
EXTERIOR LOW
LUSTER SATIN
PREMIUM
13.92
Everyday low price
§
8
• 100 colors for the just painted
look.
• 10-yr warranty?
¡
Premium flat, 12.96 gal.
46005
SAVE ON EASY LIVING
FLAT LATEX
97005
PROGRAMMABLE AIR
RESISTANT BIKE
10.96
179.83
Reg. $11.96
Good Through Sept. 22
• Now in 4 0 0 colors.
• 12-yr. warranty?
Includes 3 challenging program cards.
Semi-gloss Reg $15 9 6 ,13.96 gal
'L im ite d warranty for years specified
See store for details
79638
GAS
1 -HP ELECTRIC BLOWER
WITH VACUUM
C A OO
U 9 . OO
SEARS
300 CFM,
l 3/« bushel bag
Charge
Now m ore Ihan e v e r-
it pays to shop at Sears1
W 'W ’
CHAIN <1A\A/
BONUS EXTRA CHAIN, CASE
l IUw
f t d «O
ftA
20C
ID,6’in
O bar
auto oiling
22CCGAS
WEEDWACKER
TRIMMER
i
B U S H W A C K E R *^
18 -IN . HEDGE
TRIMMER
Cuts in both directions
Special purchase“
15-in cut, semi-auto line teed
This offer Applies to current merchandise in our retail stores only Excludes clearance closeouts and cotaimjS
Merchandise in this ad available at most larger Sears stores ah reductions are from Sears
requiar prices unless otherwise stated if an item is not described as reduced nr a special pur
(-hasp it is at its everyday great low price which is not reduced a special purchase though
not reduced is an exceptional value while quantities last Credit charges shown not apph
, able to Discover card Prices shown do not include delivery unless otherwise specified
i n e t n l l n f i n n i i u n i l n h l o n n m n n u n r n f l i i f R ‘sPP store for details
We 1 hur best to have adequate stock
»o cu umcfqnces beyond our control (
'e ^ r
days
pncp
Whp<
idver’ ised item within seven
better item at the advertised
o additional 5 % off the price
ipntoi surcharges extra
Satisfaction
guaranteed or
your money back
Sears R oebuck a n d
Co 1990