MINORITY STUDENTS TO GET ENGINEERING INTRO AT PSU An estimated 25 Northwest m inor­ ity high school seniors are schedule to attend a special m inority Introduction to Engineering (M IT E ) Summer Institute M onday, Aug. 6-Friday, Aug. 17 at Port­ land State University. Co-sponsored by PSU and the Am erican Society o f C iv il Engineers (ASC E), the p ilo t program encourages students from under-represented groups to enter the engineering fie ld , in an ef­ fo rt to offset the increasingly serious shortage o f technically trained people which Am erica now faces. W hile at Portland State, the students w ill meet w ith w orking engineers (who are potential role models) in area indus­ tries, design consultants, members o f federal agencies and professional socie­ ties as w ell as academicians. Field trips to local construction sites, engineering facilities and industrial research centers w ill be conducted in addition to daily classroom presentations. The students have been chosen from candidates nominated by their school advisors, and about h a lf w ill stay w ith host fam ilies o f engineering profession­ als. Institute discussion areas include environmental and wood product issues, high-tech electronics, traffic control plan­ ning, earthquake design fo r skscrapers, as well as international engineering topics. Sites to be visited include the Port o f Portland, Boeing o f Portland, the U.S. Weather Service operations center, the Bonneville Lock and Dam Project, the Oregon Department o f Transportation’ s Testing Laboratory in Salem, the H ew l­ ett-Packard plant and the Bonneville Power A dm inistration’s Ross Complex in Vancouver, Wash., the Weyerhaeuser Fibre Plant in Longview , Wash., the ESCO Corp, and Freightliner, Inc. fa­ c ilitie s in Portland, as w ell as the U n i­ fied Sewerage Agency’s Rockwood treat­ ment fa c ility in H illsboro. Students also w ill operate computer- aided design and word-processing equip­ ment located in laboratories at PSU’s School o f Engineering and A pplied Sci­ ence. This w ill be part o f w ork on small group design projects which w ill be judged later during a design competition. Each evening, PSUengineering stu­ dents w ill coach the high school students during preparation o f the small-group design projects. The projects w ill be judged fo r technical m erit Friday, Aug. 17, w ith awards to be presented by PSU Dean o f Engineering C hik Erzurumlu and M ark Borquist, president o f the Oregon Section o f ASCE. July 18, 1990 MCDONALDS’S OFFERS UP “SECOND CHANCE” The positive role M cDonald's plays in the com m unity is the focus o f a new □ T O INCREASE “ reputation” commercial created by NUMBER OF ETHNIC Burrell Advertising. The :30 television MINORITY SOCIAL commercial, titled “ Second Chance,” WORKERS_____________ w ill air on network, syndicated and cable In an effort to do something about television beginning July 6, 1990. the shortage o f ethnic m in ority social i “ W e w anted to underscore workers in Oregon, one o f the state’ s M cDonald’ s philosophy o f giving some­ largest nonprofit mental health agencies thing back to the com m unity it serves by for children and fam ilies has established providing employment opportunities to a social work m inority student scholar­ black youth,” said Anna M orris, Execu­ ship program. In its 1990-91 p ilo t year, tive Vice President, C h ie f Creative O ffi­ M orrison Center w ill offer a $6,000 cer fo r B urrell Advertising. By focusing on one young man ’ s in ­ scholarship to an ethnic m inority stu­ creased self-esteem and sense o f respon­ dent enrolled in Portland State U niver­ sib ility, “ Second Chance” depicts s ity ’ s Graduate School o f Social W ork. M cD onald’ s com m itm ent to youth. In return,, the student w ill participate in M cD onald’s hires one o f every 15 firs t­ a supervised clinical or administrative tim e employees in the United States. As practicum in one o f the Center’ s treat­ the largest employer o f black youth in ment programs. According to M orrison Center’ s ex­ Am erica, M cD onald’ s provides the first ecutive director, Dr. Orin Bolstad, “ The opportunity fo r many to practice disci­ purpose o f the scholarship is tw o-fold. pline, responsibility, and teamwork in We want to improve m ulti-cultural the workplace. competency w ithin our agency and in ­ “ Blacks who are between 16and 19 crease the number o f ethnic m in ority years old have a 29.4% unemployment social workers in Oregon.” rate, versus 15.5% fo r that age group P.S.U. is the only university in the overall,” said S ylvia Dabney, S taff state to offer a Master o f Social W ork D ire c to r, S p ecia l m a rk e tin g at (M .S .W .) degree. Other organizations M cD onald’s. “ This commercial con­ w ith scholarship programs for m inority veys M cD onald’s com m itm ent to ad­ social w ork students are M l Hood dressing this social issue by providing C om m unity Mental Health in Gresham w ork alternatives fo r black teenagers.” and the C hildren’ s Services D ivision The spot opens on a young black man as M orrison Center’ s scholarship w ill be he leaves his apartment building. As he awarded later this month. walks through his inner city neighbor­ hood, we hear tw o women in voice­ overs wondering where he’s going. Along the way the youth says no to hanging out w ith his friends and stops to help a woman w ith her shopping cart. “ I heard he got a job...Looks like responsibility has been good for him ,” says one woman. “ Hmph, now that you mention it, there is something d ifferent about h im ” re­ sponds the other woman. The woman continues, “ W e ll, I ’ m just glad somebody believed in him enough to give him a chance.” As she speaks the viewer sees that his destina­ tion was his jo b at M cD onald’s. Burrell A d vertising’s creative team included M ichelle M cK inney, Associ­ ate Creative D irector, and Andy Eason, Producer. B urrell A d vertising’ s Inc. also de­ velops and implements advertising p ro­ grams targeting special market segments fo r such major U.S. companies as Ford M otor Company, Coca-Cola U.S.A., Procter and Gamble, The Stroh B rew ­ ery, Brown-Forman Beverage Company and First Chicago Renaissance Banking Services. N.U.L. Plans Nationwide Business Education for College Students John E. Jacob, President and C h ie f Executive O ffic e r o f the National Urban League, announced today that September 15-October 15,1990 has been designated as “ Corporate Leadership/ Black College Partnership M on th ” . In conjunction w ith the Execu­ tive Leadership C ouncil, an association o f high-ranking African-Am erican cor­ porate executives from the nation *s larg­ est companies, the League, through its Black Executive Exchange Program (BEEP), w ill educate students and fac­ u lty at selected Black colleges on the in ­ tricacies o f current issues in business, industry, and government w ith empha­ sis on state-of-the-art executive plan­ ning, business strategies and decision making. According to M r. Jacob, “ The members o f the Council represent a unique and significant group whose com m it­ ment to the advancement o f the total African-Am erican com m unity is dis­ played in their willingness to spend time w ith our young people about to enter the w orld o f business.” The council members repre­ sent a wide range o f corporations par­ ticipating in industries from aerospace, retail marketing, and insurance to o il refining, automobile manufacturing and investment banking. E ig hty-five per­ cent o f the C ouncil members have achieved the level o f vice president or better and lave line responsibility for m u lti-m illio n , and in some cases m u lti­ b illio n , dollar budgets. Chairman o f the Council is James G. Kaiser, Senior vice President and General Manager, Technical Prod­ ucts D ivision at C om ing, Incorporated. M r. Kaiser calls this new partnership w ith the Urban League “ an important linkage o f resources. Senior Black executives want to share their special insights and expertise w ith our young people and make a difference in their lives and in our future. Although many o f us have been involved w ith the Urban League on a continuing basis, we are delighted to be able to work w ith the Urban League in this special project, which gives concentrated focus on en­ couraging students to seek corporate ca­ reers o f stature and influc ’ ’ “ Corporate Leau