Page 17 Portland Observer JUNE 22,1989 can grow until the child reaches c o l­ lege age. Another strategy is to enact a savings/invcstmeni program that permits m onthly installments. One advantage o f this system is that pay­ ments can be adjusted to increases in As the school year draws to a college costs, inflation and the par­ close, kids everywhere arc gearing , ents’ m onthly budget. For those w ith up fo r summer vacation. But when it ; younger children-parents who have comes to putting those kids through more years in which to build assets-- college, parents get no holiday from this can be an cs|X*cially attractive concern about rising costs and how I option. to meet them. But what about couples whose Their concern is justifie d, accord­ children arc ready lo r college now, ing to the U.S. Department o f Educa­ or in 1990? tion, costs for college have risen dra­ W hile it must be viewed as costly m atically -- about 70 percent - since and less appealing than other op­ the beginning o f this decade. W hile tions, borrowing to fund college the rate o f increase m ight slow some, expenses also is an alternative. But no doubt the general upward trend total payments on these loans, w ith w ill continue. interest, w ill far exceed the actual W hat’ s a parent to do? “ As with cost o f the schooling. most personal finance issues, llie key I t ’ s challenging, at best, to antici­ to successful education funding is pate all the factors that can affect planning,” said Chris Schcllcr, a college funding. But not a ll o f them division manger at W addell & Reed are bad. Beyond the. components Financial Services here. already discussed-public or private The planning process, according school, four-year degree or graduate to Schcllcr, begins w ith addressing school how I on i’ before the kids enter some key questions. Questions such collcgc-odicr factors easily can come as: W ill my child attend a public or into play. Scholarships, grants, work private university? W ill he or she study programs and other forms o f attend graduate school? “ D iffic u lt financial aid often arc available to questions, yes,” said Scheller, ease the parent’s burden. So, too, can “ because the child m ight be very grandparents who adopt the educa­ young today. But facing these issues tion o f grandchild as a w orthy expen­ early helps guide the investment strat­ diture. “ A ll o f these factors under­ egy. Attem pting to predict 15 years score what is perhaps the most c riti­ I into the future is hard, but starting cal point o f all,” Scheller said. “ There now puts lim e on the parents’ side.” is no one investment strategy that’s T hey’ ll need the time, too. A c ­ right fo r everybody. But planning, cording to the College Board the and especially planning that begins average cost o f a single year o f co l­ as soon as possible, can help parents lege at a public institution, including prepare for the co stof educating their tuition, books, room and board, w ill children.” W addell & Reed, based in Kansas be $6,172 fo r the school year begin­ C ity, M O ., has more than 200 local ning in the fa ll o f 1989. That cost is offices nationwide and has been in projected to rise to more than $11,700 the financial services business for by the single year is projected at more than 50 ycars.The company $13,699, and like ly w ill increase to manages more than $7 b illio n for more than $26,000 in the year 2000. more than 600,000 clients. It offers a According to Scheller, numerous wide array o f financial planning prod­ options exist for funding education. ucts and services, as w ell as a variety One such option is to make one or o f insurance products through a ffili- several “ lum psum ” investments that THE ABC’S OF » PAYING FOR COLLEGE Don’t Be Puzzled by the Possibilities. When you have the job o f matching talent with ambition, and bringing professional goals into perspective, you need the pieces that will help everything fall into place But where do you start? US Bancorp thinks the best course is one which keeps your options open. 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