February 17, 1988, Portland Observer, Page 3
NATIONAL NEWS UPDATE
American Health & Beauty Aids Institute
Announces "Black Clout" Campaign
Polaroid Corporation Donates $150,000
to United Negro College Fund
The American Health & Beauty Aids Institute (AHBAI),
a trade association representing the leadingBlack owned
manufacturers of hair care and cosmetic products, has
launched an aggressive advertising campaign to capture a
larger share of the $2,6 billion ethnic health & beauty
aids market.
.
■
Themed. -Black Clout . . . Check It O ut!", the multi media advertising
campaign emphasizes the economic power of Black consumers when they
purchase products stamped with the AHBAI Proud Lady logo.
• As the leading force in the ethnic hair care industry, AHBAI represents
the economic strength and unity of twenty ethnic manufacturers," said
Gary Gardner, chairman, AHBAI and president, Soft Sheen Products Co,
"Our advertising campaign strives to inform and educate the consumer o
ethnic products as well as to promote the viability of the overall category,
he added.
.
The "Black Clout" campaign will be heavily promoted through print,
electronic and outdoor media. Full page ads will appear in national publi
cations during Black History month and continue through April. In addition,
60-second announcements will be aired on radio stations across the nation
and AHBAI officers will deliver the message through a variety of public
affairs programs in major markets.
"Another element of the campaign will focus on the Black hairstylist
and beauty and barber supplier. Special 'Proud Lady' window decals and
posters have been designed to encourage support of these professionals who
are the lifeblood of the ethnic hair care industry," said Gen Duncan Jones,
acting executive director, AHBAI.
The "Proud Lady" is the official AHBAI symbol and is printed on more
than 3000 products manufactured by association members.
The "Black Clout" campaign is a direct appeal to Black consumers to
patronize Black-owned companies as a means of strengthening economic
development within Black communities across America.
"It is important that Black consumers know that spending their dollars
on products manufactured by Black-owned companies generates revenue
that is reinvested in their community, Jones Added.
___
Collectively, AHBAI member companies generate more than 3,500 jobs,
sponsor the highly promoted "Black on Black Love" campaign and support
hundreds of minority civic and community organizations.
Established in 1981, AHBAI is a multi dimensional organization which
has become the leading authority on the ethnic health and beauty aids in
dustry The Institute promotes opportunities in the Black community and
develops projects that ensure the stability of the ethnic hair care industry.___
CAMBRIDGE, mass .
— January 25,
1988 -
Polaroid Corporation,
a national contributing co-sponsor
of the 1987 Lou Rawls Parade of
Stars Telethon, donated $150,000 in
cash and product to the United
Negro College Fund's (UNCF) re
cent nationally televised fundraising
drive.
In its 11th year, the Lou Rawls
Parade of Stars Telethon benefits
42 historically black, private colleges
and universities under the umbrella
of UNCF. Carried in over 80 mar
kets nationwide, the seven-hour
telethon featured prominent enter
tainers, and is UNCF's largest an
nual fundraising drive.
"Polaroid is proud to support
UNCF," said Lynda Dialo, market
ing manager of the black consumer
market for Polaroid.
"UNCF's
membership schools represent an
For more informat.on, contact AHBAI Headquarters, 111 East Wacker Drive, Suite 600,
Chicago. Illinois. 60601, (32 2jj44 6
6
1
0
^
Afrocentric Idea - Continued from Page 1
of our culture and insure the sur
vival of African people.
Africa and her children, that is
people of African descent, have
been studied and written about for
centuries. The majority of these
studies and writings was done by
European scholars from an Euro
pean worldview or Eurocentric per
spective. A new breed of writers
and scholars among the children of
Africa is beginning to emerge again
with a different worldview, a dif
ferent perspective. This revitalized
African worldview is called afrocen-
tricity and its most articulate mo-
Horn ennkfisman is Dr. Molefi Asan-
te of Temple University in Phila
delphia. Dr. Asante recently shared
with the Portland community his
ideas on afrocentricity at Portland
State University as the guest of the
Black Cultural Affairs Board.
Justice and the Media — Continued from Page 2
ate Media have convinced them that Jackson cannot win. And very
often, through Media pressure, we give up in elections what we fight for on
the job. We are manipulated into voting for candidates we do not like,
whose programs are bland, if not bad. We are even turned away from the
candidate with whom we have the most in common. And we get talked out
of voting our needs, our hopes, our own conscience.
Can Jesse win? Can we win? You are darn right we can win! Working
people who believe in peace, equality, progress, full employment make up
the vast majority of American people. And contrary to the images projected
by the Media, the majority of black and brown people are productive work
ing people. Blacks are 30 percent of the auto workers, steel workers, and
teamsters; 35 percent of public transportation and postal workers; 40 per
cent of hospital and sanitation and laundry workers.
Jackson's growing popularity manifests a change of attitude in the
American people, who are voting their own minds and hearts, not the dic
tates of the Media. If we vote our convictions, not Media predictions,
Jackson's movement for economic justice is one Freedom Train the Media
cannot stop. Come on a
b
o
a
r d
. ___________________
Paul Rockwell's features have recently appeared in The Baltimore Sun, The San Jose Mercury
News, The Sun Reporter, The Pittsburgh Post D.spatch, The Philadelphia New Observer,
among many other periodicals.
— ---------------------------------------------------------------------------
"INJUSTICE
ANYWHERE IS
ATHREATTO
JUSTICE
EVERYWHERE."
Martin Luther King, Jr.
A M E R IC A N FRIENDS
SERVICE C O M M ITTEE
2249 E. Burnside
Portland, OR 97214
(503) 230-9427
230-9429
important foundation of American
education. Polaroid's commitment
to UNCF is evidence of the com
pany's long-standing tradition of re
sponding to the communities it ser
ves."
As a second year sponsor of the
telethon, Polaroid donated more
than 100 Spectra System cameras
and film to 42 UNCF member insti
tutions.
Spectra photographs of
campus life taken by UNCF stu
dents were used to create special
instant photo essays, "Polaroid on
Campus," that aired throughout the
nationally televised telethon.
The cameras now will be used
by the schools' public relations and
communications departments, as
well as by the newspaper and year
book staffs, for future photography
projects.
Jackie Joyner- Kersee Signs
Agreement to Represent 7UP
Track and field
star Jackie Joyner-Kersee, who was
named the Associated Press 1987
female athlete of the year, has sign
ed an agreement to represent 7UP
in its national minority marketing
program.
The 25-year-old honors graduate
of U.C.L.A., holds the world record
in the Heptathlon, and is co-holder
of the world's outdoor record for
the long jump. She is favored to
win two Olympic gold medals for the
United States at the 1988 Olympic
games in Seoul, Korea.
In making the announcement,
Harford stated, "w e are extremely
pleased to have Jackie Joyner-Ker
see representing 7UP. We are sure
that with her personality and our
marketing programs, Jackie will be
one of the brand's most popular
spokespersons ever. Seven-Up ex
DALLAS, TEXAS —
pects Jackie to figure prominently
not only as a great female athlete —
but as an influential role model for
women everywhere."
Bob Kersee, Jackie's husband
and coach, was equally ecstatic:
"This represents one of the greatest
opportunities for Jackie," he said.
"Working with 7Up will emphasize
Jackie Joyner-Kersee, the humani-
tariun, as well as the athlete. It s
a chance for Jackie and 7UP to do
great things together."
African-American
History More
Than a
Celebration
Several organizations launched a
nation-wide Black History Month
Shop-In. Members representing the
following organizations met recently
and mapped out their methods of
carrying out a resolution adopted by
the Progressive National Baptist
Convention, which met in Houston,
Texas.
"M y mother always told us to at
tempt to help someone else," Jack
ie said, "and after realizing how for
tunate I've been, I decided to start
a foundation dedicated to her, to
helping others. With the help of
corporations like Seven-Up and in
dividual efforts, I believe it can be
extremely successful."
Dick Gregory Halts Treatment
of Seriously Overweight Man
"Walking out of the house means
Y. — "U ntil Walter
life for Walter. Staying in the house
Hudson can overcome his fear of
means his death."
walking and leaving his house, we
Gregory, who markets his diet
have no alternative that would be
plan
and other nutritional products
in the best interest of safety, as well
through
his company, Correction
as his psychological stability, other
Connection,
Inc., attributed Hud
than to terminate his supervised
son's
refusal
to
"a debilitating fear
weight reduction and nutritional
that
had
kept
him
indoors for most
treatment program."
of
the
last
three
decades.
Gregory
With those words, Dick Gregory,
noted that the only time Hudson
the comedian-turned nutritionist,
has been outside since he was a 350
announced the end of his treatment
pound teenager when the family
for the 42-year-old man reported to
moved from Brooklyn to Hemp
have weighed more than a thousand
stead 18 years ago.
pounds last Fall.
Gregory said: "M y staff and I
Gregory's efforts, utilizing his
have
gone as far as we can with
staff of professionals and the
treating
Walter's weight problem.
Dick Gregory Slim Safe Bahamian
We
have
brought him to the point
Diet Nutritional Drink Mix, had cap
where
he
has developed a renewed
tured the attention of the world
physical
mobility
that now allows
press as Hudson was reported to
him
to
move
about
both inside and
have gradually lost an estimated 400
outside
his
house.
pounds during a period of about
"W e must now have Walter's full
four months.
cooperation
in a treatment that in
The breakup between Hudson's
cludes
protecting
him completely
weight had been reduced to the
from
unauthorized
foods
as well as
point where he should be flown to
making
available
to
him
some
of the
Gregory's weight loss center in the
proven
psychological
supports
Bahamas, for continuing treatment.
necessary for a person 'imprisoned'
And while scores of media repre
within his own body for such a long
sentatives waited for Hudson to
tim e."
take the first "symbolic" step out
Gregory said the proposed move
side the door of his small, cape cod
to
the Bahamas would provide the
style house in the middle class sub
needed
fresh air, sunlight and sea
rub of New York City, Hudson was
baths
important
to continuing the
reported to have been too frighten
weight
loss
effort.
ed to walk outside. Hudson de
Hudson first made news last Fall
clared that he would continue the
when
he fell and was wedged in the
diet process alone.
doorway
of his home and needed
"Earlier today I thought I would
an
emergency
work crew to free
walk out,” Hudson told reporters,
him.
When
a
volunteer team of
"B ut when the moment came, I just
weight
lifters
later
tried to help him
couldn't do it — my legs wouldn't
record
his
weight,
the scale broke
carry me."
down
after
registering
1,000
"I am more saddened than
pounds.
angry," Gregory told journalists.
HEMPSTEAD, N
PORTLAND OBSERVER
“ The Eyes and Ears of the Community’’
288-0033
In Recognition
of
Black History Month
A Part of History
Worth Remembering
We Salute:
Granville T. Woods
(1856-1910)
The resolution called for African
Americans to do more than cele
brate Black History in February, but
to also make Black History by spen
ding most of their money with Black
owned businesses during the
month.
Members: James A. Brame, Pre
sident, Illinois Alliance of Black Stu
dent Organizations; Conrad Worrill,
President, Black United Front; Lu
Palmer, President, Chicago Black
United Committee and Black Inde
pendent Political Organization; Rev.
Dr. J. Alfred Smith, Jr., President,
Progressive National Baptist Con
vention; Webb Evans, President,
United American Progressive Asso
ciation.
The membership of these organi
zations represents l 'er two-million
people. Webb Evans stated that
this could be the beginning of some
thing new in America. He empha
sized that African Americans have
marched together under the leader
ship of civil rights leaders. Now
they are voting together, but he
feels the greatest movement Blacks
will ever make will be to put their
dollars together to improve the*’
economic condition. First seek ecc
nomic freedom and other freedoms
will be added unto you.
James A. Brame stated that if
African Americans bought only their
breakfast food, such as milk, eggs
and bread from business people liv
ing in the Black community,
it would improve the economic con
dition.
Brame has organized a
Breakfast Club and several thou
sand people have pledged to buy all
their food for breakfast from busi
ness people living in the area.
•V ■
-J
'- - M
N
He invented the Synchronous Multiplex Railway
Telegraph (Induction Telegraph) which was the first
electrical device to provide sophisticated communica
tion between moving trains. In April 1887, the Catholic
Tribune of Cincinnati, Ohio, wrote an article praising
Granville T. Woods as " . . . the greatest electrician
in the world . . . ”
.
Additionally, in 1902 he invented an air brake.
Throughout his career, Woods invented 35 significant
electrical devices and gained further fame when he
successfully sued Thomas A. Edison for unauthorized
use of several of his inventions. Twice, W oods and the
Edison and Phelps Co. went to court and twice the
court ruled in Woods' favor.
Proudly solving the environments
toughest issues.
Achievement is its own reward, but recognition is always welcome.
- C r r t C T lV O L A N P
E N V IR O N M E N T A L SERVICES