J u ly 15. 1987, P o rtlan d O bserver, Page 5
Superior Training Services: From Smallest'
To Largest
Superior sets high standards for its students and trucking companies
seem to appreciate it. Superior's job placement averages between 80 and
85 percent nationwide and the percentage is even greater in some areas
One aspect of Superior's training program that especially prepares stu
dents for employment is the emphasis on practical experience. "Part of
Superior's heavy equipment training includes practical and realistic pro
jects, not just digging a ditch and covering it back up," Holloway says.
For example, after teaching students the fundamentals of heavy equipment
operation, one project involves removing a grove of dead trees from muni
cipal property.
Along with individual student training, Superior now offers fleet training
to trucking companies. Superior's training program can help improve the
performance and safety of a company's drivers, Holloway says, and bring
new drivers up to a company's standards.
Today, Superior offers a variety of training services at many locations
across the country. When the company was formed, it operated at one
location with a small staff and a few instructors. Some of the very first
employees are still with the company in sales, training, management or
operations, aiding Superior's success today.
Continental Training Services, Inc., the parent corporation of Superior
Training Services, was formed in September 1973 as an agent for an esta
blished truck driver training school in Middletown, Ohio. In May 1974, Con
tinental formed Superior Training Services as a combination home study/
resident training school and the first resident training site commences ope
rations in September 1975 in Indianapolis, Indiana.
Superior expanded its course offerings to include combination training in
heavy equipment operations in January 1977. In December 1979, Superior
relocated its resident training sites to Camp Atterbury, Indiana, a deacti
vated federal military reservation.
Enrollment increased dramatically in 1980 when Superior was given a
five-year grant of accreditation by the Accrediting Commission of the Na
tional Association of Trade and Technical Schools.
"A ll proprietary schools should strive for accreditation because it adds
the status of a professional school," Holloway says. "Accreditation en
compasses the entire company, not just the training. It also opens the door
to financial aid for students."
Financial aid is not just reserved for colleges and universities anymore;
NOTICE
NOTICE
NOTICE
Parents wishing to register their
children for the Cultural Enrichment
Program can still do so through
July 17, .1987, from 10 a.m. to
2 p.m. at the Salvation Army Moore
Street Center. For more informa
tion, please call Ruby Reuben or
Nyewusi Askari at 282-2571 and
leave a message or drop by the cen
ter located at 5335 N. Williams Ave.
YWCA Day Camp
Has Openings’!
Looking for a place for your child
this summer that is fun, exciting,
educational and well supervised?
Enroll today in the YWCA Sum m er
Day Camp!
Youth, ages 5!6 to 12, can ex
plore, learn about the community
and develop communication and
leadership skills.
Weekly camp sessions run
through September 4. Arrival time
is from 7:30 - 9:00 a.m. and depar
ture time is from 4 - 5:30 p.m.
Camp activities include games
and singing, in-city field trips, bus
trips, swimming and overnight
campouts.
R egistration is n o w open.
Please call 223-6281, ext. 235, for
the Registration and Health History
form.
GROCERIES BELOW
WHOLESALE
NAME BRANDS
CANNED
DELI
FROZEN, ETC.
FOOD STAMPS
WELCOME
THE BEE COMPANY
Groceries Below Wholesale
/
3OO N Killingsworth
Serving Portland for
O ver 3 0 Years
283-3171
OPEN
Mon.-Sat. 9:30-6
VISIT OUR DELI
now students in vocational training and proprietary schools may qualify
for assistance, Holloway says.
Researching the opportunities for continued growth and expansion of its
services, Superior ascertained that there was a lack of established schools
offering combination home study/resident training in the Western United
States. To meet that need, Superior initiated training operations in River
side, California, in November 1980, and in Phoenix, Arizona, in September
1982
Superior also added training sites in Posen, Illinois, and Houston, Texas,
to accommodate an every increasing enrollment. In January 1986 two
additional truck driving sites were activated in Fleetville, Pennsylvania, an
Rockwall, Texas, brining the total number of Superior campuses to seven.
Due to the explosive growth in the West, administrative offices in Phoe
nix were improved and a computer system was added. The computer sys
tem accomplishes the task of grading thousands of students' homework,
enabling Superior Training Services to handle a larger volume of students.
Holloway says.
"This company has really taken o ff," Holloway says, "and I credit it to
our people and our high standards for student achievement. We've grown
because students know they'll receive excellent training from Superior, and
trucking companies recognize that our students make good employees.
The system works for everyone involved, and I foresee that Superior will
continue to grow and increase services to meet the needs of students, as
well as those of the trucking and heavy equipment industries."
In little more than a decade, a small company of three people has grown
into the nation's largest truck driver training school. The success story
behind that tremendous growth is one of people dedicated to training stu
dents to be the best they can be.
Superior began training truck drivers in 1973 and today graduates thou
sands of students annually.
Donovan Holloway, vice president and corporate director of education
and training, attributes the company's explosive growth to the trucking
industry's demand for well-trained, professional drivers. Superior meets
that demand with it training program, which combines home study and re
sident training. This combination enables students to acquire basic know
ledge and concepts, then apply them to intensive hands-on, skill-building
instruction under actual operating conditions.
"The trucking industry is demanding that a truck driver be trained, not
only to acquire skills, but also to gain knowledge and a development of
attitude," Holloway says. "A good attitude is important because trucking
companies are trying to improve their image, and that is based on one thing
—the driver's performance. A truck driver can make or break a trucking
company because that's who the public sees."
That's why Superior strives to prepare students to be good employees
as well as good drivers, Holloway says.
R. D. SEVIER \ SOM
GARBAGE SERVICE IMC.
11O 1
N E.
A
lberta
Business is
still picking up.
C
o n t a in e r s
A
8 c D
rop
v a il a b l e
R esidential & C om m ercial
C om plete A u to m o tiv e Service
Motor Tune-ups • Brake Line
• DEQ Adjusting •
Call Lilian
287-0262
B
o xes