S ta te w id e C la s s ifie d Ads
Produce R e s u lts ...
*
"We a v e ra g e about $1,000 w orth o f b u s in e s s booked fo r each $125
ad p l a c e d ," sa y s A lyce and Duane Thonson, owners o f k u c h x r i e r s
Haven V a c a tio n R e n ta ls a t G leneden beach.
"Three d a y s a f t e r we p lac e d ou r f i r s t ad, we booked $1,700 w orth of
b u s in e s s . We've had r e a l l y good lu c k : T h e r e 's been a lo t o f resp o n se
fro r E a s te rn Oregon fror« a r e a s l i k e Baker, Burns, and P e n d le to n ."
T h e ir b u s in e s s i s o n ly two y e a rs o ld and S ta te w id e C l a s s i f ie d Ads
gave tlier. th e added bo o st t o in c r e a s e t l i e i r s a le s e f f o r t s .
*
D ill Z ilv e r b e r g o f Z ilv e r b e r g 's S ilv e r M ountain P ro d u c ts th in k s th e
s e r v i c e r e l i e v e s him o f a lo t o f e x tr a work. " I t ' s e a sy t o p la c e an
ad and send payment t o j u s t one p la c e — i t c u ts my w o rkload:"
S in c e 1969, th e faruly-ow ned S ilv e r M ountain P ro d u c ts canpar.y has
de: igned and m anufactured f r u i t p r e s s e s . The p r e s s e s car. be used to
e x t r a c t j u i c e fro r a p p le s , p e a rs , g ra p e s , b e r r i e s and o th e r f r u i t .
*
"I'm a f t e r th e d o - i t - y o u r s e l f rm rket and p e o p le who a r e w illin g to
cane t o K ir tla n d t o g e t th e b e s t d e a l on a s a t e l l i t e s y s te r .,' says
R alph CM?n, G a la x ie S a t e l l i t e .
"EVery tim e 1 run a S ta te w id e C l a s s i f ie d Ad, I g e t re sp o n se f r a - a l l
over tin- s t a t e and even fro:- town: around tin- b o rd er» o f Ka. hir«..T n ,
Idaho and C a l i f o r n i a . I 'v e owned :-y own ad agency one place.: r : i
and t v a d s . But, th e S ta te w id e C la s s i f ie d g iv e s me th e b e st response
fo r th e d o l l a r o f any m edian I 'v e u se d l"
* "When 1 f i r s t s t a r t e d a d v e r t is i n g , I would need t o use 10 l e t t e r s ,
10 e n v e lo p e s , 10 s ta .-p s a n : 10 checks j u s t f o r 10 new spapers, acco rd in g
t o A u s tin H ealy of N ationw ide A u to fin d e rs, a c a r h o t l i n e netw ork, "how
I o n ly need one' l e t t e r , one e n v e lo p e , one stamp ano on« ch eck . I t ' s g r e a t 1
I 'v e re c e iv e d trem endous response w ith the- p ro cra " , H e a ly s a y . l-2ien
p e o p le c o r .t a 't N ationw ide A u to fin u e rs, Healy w ill lo g t h n a n of th e
new: g a p e r wlx?re th e p erso n sp o tte r: th e a d . One ad g e n e ra te d resp o n se
fro r 20 t o 30 d i f f e r e n t new spapers.
S in ce i t s b ey in n in g m March 1983, Oregon Newspaper P u b lis h e rs
A s s o c ia t io n 's S ta te w id e C l a s s i f ie d A d v e rtis in g Program h as g e n e ra te d e x c e lle n t
re sp o n se from, a wide v a r i e ty of a d v e r t i s e r s . C o a stal m o te l/r e s o r t r e n ta l
have been s te a d y a d v e r t i s e r s alo n g w ith a c a r h o t li n e netw ork fo r a n tiq u e ,
c l a s s i c and s p e c ia l i n t e r e s t c a r s , c c n i ’r c i a l p r o p e r ty , s a t e l l i t e t e l e v i s i o r
e tju ip T en t, t r a i l e r s fo r s a le , a u c tio n s , m etal b u ild in g s , s p e c ia l e v e n t., and
many m ore.