Statewide Classified Ads
Produce Results. ••
*
"We a v e ra g e ab o u t $1,000 v o r th o f b u s in e s s booked f o r e ach $125
ad p la c e d , " sa y s A lyce and Duane Thomson, ow ners o f Beacl)canbers
Haven V a c a tio n R e n ta ls a t G leneden Reach.
"Three d ay s a f t e r we p la c e d o u r f i r s t ad, we booked $1,700 w orth of
b u s in e s s . W e've had r e a l l y good lu c k : T h e r e 's been a l o t o f resp o n se
from E a s te rn Oregon from a r e a s l i k e Elaker, B um s, and P e n d le to n ."
T h e ir b u s in e s s i s o n ly two y e a rs o ld and S ta te w id e C l a s s i f i e d Ads
gave them th e added b o o st t o in c r e a s e t h e i r s a l e s e f f o r t s .
*
B i l l Z ilv e r b e r g o f Z ilv e r b e r g 's S ilv e r M ountain P ro d u c ts th in k s th v
s e r v i c e r e l i e v e s him o f a l o t o f e x tr a work. " I t ' s e a sy t o p la c e an
ad and send payment t o j u s t one p la c e — i t c u ts my w o rk lo ad :"
S in c e 1969, th e faruly-ow ned S ilv e r M ountain P ro d u c ts company has
d e sig n e d and m anufactured f r u i t p r e s s e s . The p r e s s e s car. be used to
e x t r a c t j u i c e from a p p le s , p e a rs , g ra p e s , b e r r i e s and o th e r f r u i t .
*
" I'm a f t e r th e d o - i t - y o u r s e l f m arket and p e o p le who a r e w illin g to
cone t o P o rtla n d t o g e t th e b e s t d e a l on a s a t e l l i t e s y s ta n , " say s
R alph Owen, G a la x ie S a t e l l i t e .
"EVery tim e 1 run a S ta te w id e C l a s s i f ie d Ad, 1 g e t re s p o n s e from a l l
o v e r th e s t a t e and even fro n towns around th e b o rd e rs o f W ashington,
Idaho and C a l i f o r n i a . I 'v e owned my own ad agency and p lac e d r a d io
and t v a d s . But, th e S ta te w id e C l a s s i f i e d g iv e s me th e b e st resp o n se
f o r th e d o l l a r o f any mediim I 'v e u s e d :"
* "When I f i r s t s t a r t e d a d v e r t is i n g , I would need t o u se 10 l e t t e r s ,
10 e n v e lo p e s , 10 s t a r p s and 10 ch eck s j u s t f o r 10 new spapers, acco rd in g
t o A u s tin H ealy of N ationw ide A u to fin d e rs , a c a r h o t l i n e netw ork. "Now
I o n ly need one l e t t e r , one e n v e lo p e , one stam p and one ch eck . I t ' s g r e a t : "
I 'v e re c e iv e d trem endous re sp o n se w ith th e program ," Healy s a y s . Wlien
p io p le c o n ta c t N ationw ide A u to fin d e rs, Healy w ill lo g th e na~»- o f th e
lew spapcr w here th e p erso n s p o tte d th e a d . One ad g e n e ra te d resp o n se
from 20 t o 30 d i f f e r e n t n ew spapers.
S in ce i t s beg in n in g in March 1983, Oregon Newspaper P u b lis h e rs
A s s o c ia tio n ' s S ta te w id e C l a s s i f ie d A d v e r tis in g Program has g e n e ra te d e x c e lle n t
re s p o n s e from a wide v a r i e ty o f a d v e r t i s e r s . C o a sta l m o te l/r e s o r t r e n t a l s
have been s te a d y a d v e r t i s e r s alo n g w ith a c a r h o t li n e netw ork fo r a n tiq u e ,
c l a s s i c and s p e c ia l i n t e r e s t c a r s , c c rm e rc ia l p r o p e r ty , s a t e l l i t e t e l e v i s i o n
equipm ent, t r a i l e r s fo r s a le , a u c tio n s , m etal b u ild in g s , s p e c ia l e v e n ts , and
many m ore.