Statewide Classified Ads
Produce Results. ••
*
’’We a v e ra g e about $1,000 v o r th o f b u s in e s s booked f o r each $125
ad p la c e d , sa y s A lyce and Duane Thomson, owners o f Beachcombers
Haven V a c a tio n R e n ta ls a t G leneden Beach.
"Three d a y s a f t e r we p la c e d o u r f i r s t ad, we booked $1,700 w orth o f
b u s in e s s . We’ve had r e a l l y good lu c k : T h e re ’s been a l o t o f resp o n se
from E a s te rn Oregon from a r e a s l i k e Baker, B um s, arxl P e n d le to n ."
T h e ir b u s in e s s i s o n ly two y e a rs o ld and S ta te w id e C l a s s i f ie d Ads
gave them, th e added b o o st t o in c r e a s e t h e i r s a l e s e f f o r t s .
B i l l Z ilv e r b e r g o f Z ilv e r b e r g 's S ilv e r M ountain P ro d u c ts th in k s th e
s e r v i c e r e l i e v e s him o f a l o t o f e x tr a work, " i t ’s e a sy t o p la c e an
ad and send payment t o j u s t one p la c e — i t c u ts my w orkload!"
S in ce 1969, th e fam ily-ow ned S ilv e r M ountain P ro d u c ts company has
d e sig n e d and m anufactured f r u i t p r e s s e s . The p r e s s e s car. be used to
e x t r a c t j u i c e from a p p le s , p e a rs , g ra p e s , b e r r i e s and o th e r f r u i t .
" I'm a f t e r th e d o - i t - y o u r s e l f m arket and p e o p le wto a r e w a llin g t o
come t o P o rtla n d t o g e t th e b e s t d e a l on a s a t e l l i t e system " savs
R alph Owen, G a la x ie S a t e l l i t e .
’
"Every tim e I run a S ta te w id e C l a s s i f ie d Ad, 1 g e t re sp o n se f r c r a l l
th e s t a t e ana even from towns around th e b o rd e rs o f W ashirx^on,
Idaho and C a l i f o r n i a . I ’ve owned my own ad agency and p la c e d ra d io
BUt' th e s ta te u ’ld e C l a s s i f ie d g iv e s me th e b e st resp o n se
t o r th e d o l l a r o f any m edian I 'v e u se d l"
* "When I f i r s t s t a r t e d a d v e r tis in g , I would need t o u se 10 l e t t e r s ,
10 e n v e lo p e s , 10 stam ps and 10 checks j u s t f o r 10 new spapers, acco rd in g
t o A u s tin H ealy o f N ationw ide A u to fin d e rs, a c a r h o t li n e netw ork. "Now
I o n ly need one l e t t e r , one e n v elo p e, one stam p and one c h eck . I t ' s g r e a t :"
I 'v e r e c e iv e d trem endous re sp o n se w ith th e program ." Healy s a y s . When
p e o p le c o n ta c t N ationw ide A u to fin d e rs, Healy w ill lo g th e nam o f th e
newspaper where th e p e rso n s p o tte d th e a d . One ad g e n e ra te d resp o n se
from. 20 t o 30 d i f f e r e n t new spapers.
S in ce i t s b eg in n in g m March 1983. Oregon Newspaper P u b lis h e rs
A s s o c ia tio n ’s S ta te w id e C l a s s i f ie d A d v e rtis in g P r o g S T h a s g e ^ e r ^ d e x c e lle n t
re sp o n se from a wide v a r i e t y o f a d v e r t i s e r s . C o astal m o t e l / ^ r t r e n S s
y af v e r tls e r s
W1t h a c a r h o t li n e netw ork fo r a r.tig u e
S in ^ n t^ tS ie rs
c c r r ir r c ia l P ro p e rty , s a t e l l i t e t e l e S ^ i o n
many^more*
' 8U C tlons' rnetal b u ild in g s , s p e c ia l e v e n ts , and