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S ta te w id e C la s s ifie d Ads
P roduce R esu lts. ••
"We a v e ra g e ab o u t $1,000 w orth o f b u s in e s s booked f o r e a ch $125
ad p l a c e d , " sa y s A lyce and Duane Thomson, ow ners o f Beachcombers
Haven V a c a tio n R e n ta ls a t G leneden Beach.
"T hree d a y s a f t e r we p la c e d o u r f i r s t ad, we booked $1,700 w orth o f
b u s in e s s . W e've had r e a l l y good lu c k ! T h e r e 's been a l o t o f re sp o n se
from E a s te r n Oregon from a r e a s l i k e Baker, B urns, and P e n d le to n ."
T h e ir b u s in e s s i s o n ly two y e a rs o ld and S ta te w id e C l a s s i f i e d Ads
gave them th e added b o o st t o in c r e a s e t h e i r s a l e s e f f o r t s .
B i l l Z ilv e r b e r g o f Z i lv e r b e r g 's S ilv e r M ountain P ro d u c ts t h in k s th e
s e r v i c e r e l i e v e s him o f a l o t o f e x t r a work. " I t ' s e a sy t o p la c e an
ad and send payment t o j u s t one p la c e — i t c u t s my w o rk lo ad !"
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S in c e 1969, th e fam ily-ow ned S liv e r M ountain P ro d u c ts ccnpar.y l a s
d e sig n e d and m anufactured f r u i t p r e s s e s . The p r e s s e s c a n be used t o
e x t r a c t j u i c e from a p p le s , p e a r s , g r a p e s , b e r r i e s and o th e r f r u i t .
" I'm a f t e r t h e d o - i t - y o u r s e l f m arket and p e o p le who a r e w illin g t o
come t o P o r tla n d t o g e t th e b e s t d e a l on a s a t e l l i t e sy s te m ," sa y s
R alph Owen, G a la x ie S a t e l l i t e .
V
"Every tim e I run a S ta te w id e C l a s s i f i e d Ad, 1 g e t re s p o n s e frcx a l l
o v e r th e s t a t e and even from tow ns around t h e b o rd e rs o f W ashington,
Idaho and C a l i f o r n i a . I 'v e owned my own ad agency and p la c e d r a d io
and t v a d s . But, th e S ta te w id e C l a s s i f i e d g iv e s me th e b e st re s p o n s e
fo r t h e d o l l a r o f any m edian I 'v e u se d !"
I*
V
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5
II
"When I f i r s t s t a r t e d a d v e r t is i n g , I would need t o u se 10 l e t t e r s ,
10 e n v e lo p e s , 10 s t a r p s and 10 ch e ck s j u s t f o r 10 new spapers, a c c o rd in g
t o A u s tin H ealy of N ationw ide A u to fin d e rs , a c a r h o t l i n e n etw ork.
.«ow
I o n ly need one l e t t e r , one e n v e lo p e , one stam p and one checK. I t s g rea
»
I 'v e re c e iv e d trem endous re s p o n s e w ith th e p ro g ra m ." H ealy s a y s . WU-n
D tonle c o n ta c t N ationw ide A u to fin d e rs , H ealy w ill lo g th e n a n o f th e
newspaper w here th e p erso n s p o tte d th e a d . One ad g e n e ra te d re sp o n se
from 20 t o 30 d i f f e r e n t new sp ap ers.
Page 13
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