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"We a ve ra g e a b o u t $1,000 v o r th o f b u s in e s s booked f o r each $125
ad p la c e d ," says A ly c e and Duane Thomson, ow ners o f Beachcombers
Haven V a c a tio n R e n ta ls a t Gleneden Beach.
"T h re e days a f t e r we p la c e d o u r f i r s t ad, we booked $ 1 ,7 0 0 w o rth o f
b u s in e s s . W e've had r e a l l y good lu c k : T h e re 's been a l o t o f response
fro m E a s te rn Oregon fro m a re a s l i k e B aker, B u m s, and P e n d le to n ."
T h e ir b u s in e s s i s o n ly tw o y e a rs o ld and S ta te w id e C la s s if ie d Ads
gave them th e added b o o s t t o in c re a s e t h e i r s a le s e f f o r t s .
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B i l l Z ilv e r b e r g o f Z ilv e r b e r g 's S ilv e r M o u n ta in P ro d u c ts th in k s th e
s e r v ic e r e lie v e s him o f a l o t o f e x t r a w o rk .
" I t ' s easy t o p la c e an
ad and send payment t o j u s t one p la c e — i t c u ts my w o r k lo a d !"
S in c e 1969, th e fa m ily -o w n e d S ilv e r M o u n ta in P ro d u c ts company has
d e s ig n e d and m a n u fa ctu re d f r u i t p re s s e s . The p re s s e s can be used t o
e x t r a c t j u i c e fro m a p p le s , p e a rs , g ra p e s , b e r r ie s and o th e r f r u i t .
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" I 'm a f t e r th e d o - i t - y o u r s e l f n e r k e t and p e o p le who a re w i l l i n g t o
come t o P o r tla n d t o g e t th e b e s t d e a l on a s a t e l l i t e s y s te m ," says
R a lp h Owen, G a la x ie S a t e l l i t e .
"E v e ry tim e I ru n a S ta te w id e C la s s if ie d Ad, I g e t response fro m a l l
o v e r th e s t a t e and even fro m towns around th e b o rd e rs o f W ashington,
Id aho and C a l i f o r n i a .
I 'v e owned my own ad agency and p la c e d r a d io
and t v a d s . B u t, th e S ta te w id e C la s s if ie d g iv e s me th e b e st response
f o r th e d o l l a r o f any m edian I 'v e u s e d l"
* "When I f i r s t s ta r te d a d v e r t is in g , I w ould need t o use 10 l e t t e r s ,
10 e n v e lo p e s , 10 s ta r p s and 10 checks j u s t f o r 10 new spapers, a c c o rd in g
t o A u s tin H e a ly o f N a tio n w id e A u to fin d e r s , a c a r h o t l i n e n e tw o rk .
"New
I o n ly need one l e t t e r , one e n v e lo p e , one stamp and one c h e c k . I t ' s g r e a t ! "
I 'v e re c e iv e d trem endous response w it h th e p ro g ra m ," H ealy sa ys. When
p e o p le c o n ta c t N a tio n w id e A u to fin d e r s , H ealy w i l l lo g th e n a -v o f th e
newspaper where th e pe rso n s p o tte d th e ad. One ad g e n e ra te d response
fro m 20 t o 30 d i f f e r e n t new spapers.
S in c e i t s b e g in n in g i n March 1983, Oregon Newspaper P u b lis h e rs
A s s o c ia tio n 's S ta te w id e C la s s if ie d A d v e r tis in g Program has g e n e ra te d e x c e lle n t
resp o n se fro m a w id e v a r i e t y o f a d v e r t is e r s . C o a s ta l m o t e l/ r e s o r t r e n t a ls
have been s te a d y a d v e r tis e r s a lo n g w it h a c a r h o t l i n e n e tw o rk f o r a n tiq u e ,
c la s s ic and s p e c ia l i n t e r e s t c a r s , c c r m e r c ia l p r o p e r ty , s a t e l l i t e t e l e v i s i o n
eq u ip m e n t, t r a i l e r s f o r s a le , a u c tio n s , m e ta l b u ild in g s , s p e c ia l e v e n ts , and
many m ore.