Page 2 Portland Observer, February 1.1964
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S A T IS F A C T IO N
GUARANTEED
Vo«
Northeast Portland: PDC target
vity in the area.
by Chuck Goodmacher
• T o strengthen existing neighbor
hood retail and commercial busi
ness, and to attract regional firms.
• T o improve the area’s livability
and promote a positive outlook for
its future as a place to live and do
business.
• T o support small- and minority-
owned business development and
expansion."
Evidence
provided
to
the
Observer shows limited progress
toward these goals. The greatest
claim P D C makes for the success of
its programs is the provision o f
loans for businesses locating in (he
Target A rea— many of them non
minority. Both Wong and Peterson
claim funding specific projects is the
best effort P D C can pul forward
given a lack o f consensus within the
Northeast community
regarding
major developments.
P D C claims to have created 167
jobs and retained 155 through fi
nancing provided seventeen busi
nesses in Northeast since 1980. PD C
investments o f $1,494,883 generated
private investments o f $4,717,117,
according to a fact sheet provided
by Wong. The assistance has been in
the form o f loans provided through
two programs: the Economic Devel
opment Revolving Loan Fund and
the Industrial Site Development Re
volving Loan Fund.
“ I don't see that much progress
related to minority business," is
O .B . H ill’s view o f the Portland de
velopment Commission’s progress
on the "Economic Development
Program for the Northeast Target
A rea .” H ill’s perception stems from
his work as Chair of the Northeast
Economic Development Task Force
(N E E D ) and stands in stark contrast
to that o f the Portland Development
Commission (P D C ). " W e have
made quite a bit o f progress," said
W arner W ong, P D C ’ s Northeast
Area Project Coordinator.
The City Council approved the
current "Econom ic Development
Program for the Northeast Target
A rea ,” in March o f 1982 to cap
years o f study and very little actual
improvement in inner Northeast.
According to Steve Peterson, Eco
nomic Development Coordinator
for P D C (the City's official devel
opment agency), the document
wasn't intended to be another in a
long list o f plans. Rather, said Pe
terson, it was " to provide a broad
framework for City action."
The broad framework put forth
in the Economic Development Pro
gram included many different ele
ments including five key objectives
and nine specific actions as well as a
budget. This week, the Portland
Observer reviews P D C action in the
"Target A rea" on a point-by-point
basis. Comm unity response to these
actions an d /o r lack o f action will be
discussed in next week’s Obser
ver.
The "P ro g ram 's" five objectives
were developed to focus City activi
ties in the area, according to Peter
son. Specific actions are to be up
dated in annual action plans based
on those five objectives which re
main basically the same until they
are reached, continued Peterson. As
stated in the Program, the objectives
Loans from the Economic Devel
opment Revolving Loan Fund are
funded with an initial $ 1.62$ million
grant from the Federal Economic
Development Administration and
are officially channeled through a
non-profit corporation, the City
Loan Corporation. P D C sets aside
one-third o f the funds available city
wide through this program for
Northeast. To qualify, the business
must be located in the Portland city
limits, and in addition, be one or
more o f the following:
• A minority-owned business:
• A business being relocated by a
public-sponsored improvement; or
• A business that is willing to sign
a First Source Agreement.
Peterson says there is currently
"m ore demand for loans than the
availability o f funds." Loan de
mand is particularly strong in
Northeast according to Peterson.
PDC 's budget request for Fiscal
Year 1984-85 calls for $300,000 to
are:
• " T o provide employment op
portunities within the Target Area
for local residents, and to improve
residents* access to employment
opportunities within the Portland
labor market.
• T o attract and expand light in
dustry to serve as a base for the
area’s employment and income, and
to stimulate additional business acti-
be made available.
The Industrial Site Development
Revolving Loan Fund is another
city-wide program being used by a
few Northeast businesses. This fund
provides money for assisting devel
opment o f industrial sites and va
cant buildings. One-third o f this
program is designated for Northeast
and one-third for the Central East-
side Industrial District. There are no
criteria lavoring minority businesses
for this program.
The Economic Development Pro
gram does call for one loan program
especially for minority businesses.
Although PD C staff will present a
proposal to the Commissioners Feb
ruary 8th, no such program has
been implemented. $50,000, allocat
ed for this program in 1982, is still
sitting in the bank.
The Northeast Program budget
contains $150,000 for land banking
— none of which has been used or is
currently designated. Those funds
will revert to the City General Fund
for disposal by the City Council in
July if they are not used, stated
Peterson.
According to W ong, P D C is cur
rently in the process o f computeri/-
ing an inventory o f available com
mercial and industrial properties in
Northeast and will make this avail
able to possible investors.
P D C also worked with the N o rth
east Business Boosters to resolve the
parking problem along Union Aven
ue. P D C looked at purchasing se
lected sites for this purpose but, ac
cording to W ong, current owners
wanted exorbitant prices. P D C ap
pears unwilling to use its powers of
condemnation without community
The Program also called for a Tar
get Area job program which P D C
support. The possibility of mid-day
parking right on Union Avenue is
also being explored.
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Next w e e k : The Observer tekea
a look et how the com m unity
retea PDC and w h e t the future
may hold.
farty$*w« »am • Sunday Schoo* • ’* • m
Mortwsg Wor*« ’0 «0 a m unt*
•
Tr«wwxg
speaks thirty fluently.
w
t r i o « , you» p u r c h e w p*«c»
has yet to implement. According to
the December "Project Status Re
p o rt,” development o f "several of
the elements o f the jobs program " is
being done in cooperation with the
State Training and Employment D i
vision.
A marketing and promotional
program is also called for by the
Program, yet P D C ’s status report
indicates no such program is being
developed. Rather, the status report
points to flyers marketing P D C ’s
city-wide
Business
Development
Program.
The Program also calls for the
creation o f a “ representative com
munity task force to review progress
in implementing the Northeast
Strategy and to assist developing
economic development direction for
the area ." T o date. P D C staff have
attended some meetings of, and pro
vided some inform ation for, the
Northeast Economic Development
Task Force, yet primary contact has
been with the Northeast Business
Boosters who are just one element in
the community.
Peterson claims that there are two
major reasons businesses are largely
ignoring Northeast while expanding
in other areas o f Portland. The first,
says Peterson, is the lack o f lot-sizes
large enough for light industry or,
for that matter, any large building.
The second impediment is the per
ception that any new development
will be met by community opposi
tion and, continued Peterson, "n o
body wants to come in on a cloud of
controversy.” Nonetheless, P D C is
hopeful about the future: "T h e
people who live in a com m unity,”
says Peterson, "are the best sales
m en."
Rrv A Bernard Ikava«* I A A B A
George Schmidt of the translation service of the
United Nations can translate sixty-six languages and
br i ompNMCy
o» we w«M e
•very
110’ 2 Commercial N E
Downtown PORTLAND
228-7545
581 8699