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The business of wigs
Grassroot News N.W. - In life you can make a living
by supplying a service to those who make the most out
of living. Some women have a consistent interest in up­
dating their personal appearance. Enterpreneurs like
Mrs. Christine Robinson, 39, helps fulfill these desires
with Christine’s Hat and Wig Shop. "Basically, I own
and operate a retail establishment dealing with wigs and
custom hat designing. 1 ususally work on the order of a
beauty shop. I take orders and mix and match hair. It's
intriguing and a lot of hard work.”
One business item that sets Mrs. Robinson apart from
other Black enterpreneurs who make a living creating
and enhancing beauty, is her location. She s located
downtown at the start of the bus mall “ W'hen I decided
what I wanted to do, I looked around at shopping malls
but there was a waiting list already. Because I had a
good financial listing, I was accepted in the U.S. Bank
Plaza. I reasoned that with hats ranging from $30 to
$200 dollars I would have more foot traffic and hit
those who could afford that price downtown than in
Northeast. I had a business in Northeast Portland and it
was always getting its windows knocked out and
typewriters stolen. At this downtown location I haven’t
had that problem. The main thing in business is the foot
traffic. You need people to see you and they ee me.”
Her business activities extend beyond the regular
counter work. “ In the late 70s 1 did fashion shows at the
Benson and Hilton. I've also established shows out at
West Linn and various country clubs sponsored by
women’s clubs. In Northeast Portland I sponsored
many shows at churches. 1 also take care of my books
and really watch so I won’t overstock an item.”
Since Christine’s Hal shop began in 1977, prices have
risen accordingly. She responded to a question whether
C hristina R obinson and her husband survey w ig s and beauty products fo r sale
Chrtetlna'e H et end W l , Shop.
r» WAT?
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Page S Section II Portland Observer. Thursday. July IS, 1W1