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Pag* 8
Portland Obaervar
Thuraday. February 2«. 1876
New 'Enriched Flavor’discovery for 9 mg. tar MERIT
achieves taste of cigarettes having 60% more tar.
I
“Low tar, good taste’’
Others have made the claim.
Philip Morris just made the cigarette.
MERIT Only 9 mg. tar. One of the lowest tar
smoking today.
Yet MERIT delivers astonishing flavor. Flavor verified
by smokers all across the country.
If you re looking to become a low tar
smoker, or don’t particularly enjoy the taste of
the low tar brand you smoke now —you’ll be
interested.
New ’Enriched Flavor’ Discovery
By isolating certain “key’’ flavor ingredients
of tobacco in cigarette smoke, ingredients that
deliver taste way out of proportion to tar,
researchers at Philip Morris have developed a
way to pack extra flavor into tobacco without
the usual increase in tar.
The discovery is called ‘Enriched Flavor.’
It’s extra flavor. Natural flavor. Flavor
that can’t burn out, can’t fade out,
can’t do anything but come
through.
We packed ‘Enriched Flavor’
into MERIT. And began a series
of extensive taste tests. The
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results were amazing.
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Tastelested By People Like\bu
9 mg. tar MERIT was taste-tested against five current
leading low tar cigarette brands ranging from
_ 11 mg. to 15 mg. tar.
Thousands of filter smokers were
involved, smokers like yourself, all tested at
home?
The results were conclusive:
Even if the cigarette tested had 60% more
tar than MERIT, a significant majority of all
smokers tested reported new ‘Enriched Flavor
MERIT delivered more taste.
Repeat: delivered more taste.
In similar tests against 11 mg. to 15 mg.
menthol brands, 9 mg. tar MERIT .
MENTHOL performed strongly too,
delivering as much —or more —taste than
the higher tar brands tested.
You’ve been smoking “low tar,
good taste” claims long enough.
Now smoke the cigarette.
MERIT. Unprecedented flavor at
9 mg. tar. From Philip Morris.
‘ American Institute of Consumer Opinion. Study available tree on request.
Philip Morris Inc., Richmond. Va. 23261.
9 mg.’ ’tar.” 0.7 mg. nicotine av. per cigarette by FTC Method
MERITand
MERIT MENTHOL
Warning: The Surgeon General Has Determined
That Cigarette Smoking Is Dangerous to Your Health