Morning Oregonian., June 05, 1922, Page 3, Image 3

Now
it
the
on the
largest selling
.Pacific Goast!
cracker
Advertising of this character
serves the public, the retailer and
the manufacturer. ,For the con
sumer, it simplifies buying, mak
ing quality necessary to the adver
User's success. For the retailer,
it speeds up turnover eliminates
"dead stock." For the manufac
turer, it increases volume, thereby
reducing cost. The cost of adver
tising is absorbed in the economies
it effects.
u
old folks sew
aDOUt SnqwFIakes
. They will tell you that Snow
Rakes are nourishing, easily
digested, and exceedingly tasty. v
d that's the kind of carbo- '
hydrates that make "sunset"
days contented ones.
'Don't ask for crackers, ,
"7SnowFLake5
hed vowrjfrocer sews.
abend ShQwRjS
We eat Snow Flakes at our home. I .
tried them first because so many people
.called for them that I was curious to -test
their goodness, too. We keep them
regularly now they are so crisp and
delicious. If you want the best soda
wafer, I recommend Snow Flakes. .
'Don't ask for -crackers,
"SndwRakes
Sold p red package
and in bulk
Concerns who use advertising
as "The Vital Force" Clients of
Botsford 'Constantine Company
Admiral Line (Pacific Steamship Co.), Seattle, Coastwise and
Oriental Passenger and Freight Service.'
Albers Bros. Milling Co., Seattle, Portland, Los Angeles; Break
fast Foods, Flapjack Flour.
Arkograf Pen Company, Portland, Steel Pens.
Associated Industries of Oregon, Portland, Industrial. - -
Bone-Dry Shoe Co., Tacoma, Boots and Shoes.
Chamber of Commerce, Seattle, Tourist and Industrial, Adver
tising. -.
Crescent Manufacturing Co., Seattle, Mapleine, Baking Powder,
Coffee, Extracts, Spices.
Dairy Machinery Co., Seattle, Dairy Supplies.
C. C. Filson Co., Seattle. Outing Apparel. . -
J. P. Finley & Son, Portland, Morticians.
. First National Bank, Portland, Banking.
Grays Harbor Shingle Co., Aberdeen, Lumber and Shingles.
Hardeman Hat Co., Seattle, Manufacturers of Men's Hats.
Hewitt-Lea-Funck Co., Sumner, Silos.
Hood River Apple Growers Association, Hood River, Apples
Jamison Lumber & Shingle Co., Everett, Lumber, Shingles, etc.
Jantzen Knitting Mills, Portland, Swimming Suits.
Jones' Cash Store, Portland, Mail Order House.
King Lubrication Sales Co., Seattle, Lubricating Oils.
Harry Lfcckenby, Seattle, Alfalfa Poultry Food. ' :
Lifetime Post Association, Spokane, Lifetime Fence Posts. 1
Mailwin Manufacturing Co., Seattle, Electric Brooders and In
cubators. Matthaei Baking Co., Tacoma, Bakers.
Monroe & Crisell, Portland, Dairy Supplies.
Oregon City Woolen Mills, Oregon City, Mackinaws, Overcoats,
Indian Blankets, etc. ' "
Pacific Coast -Biscuit Co., Seattle, Spokane, Portland, San Fran
cisco, Los Angeles; Crackers, Cookies, Candies, etc.
Pacific International Livestock Exposition, Portland.
Pacific States Fire Insurance Co., Portland, Insurance.
Pacific Timber Co., Everett, Lumbe and Shingles. ' ,
Portland Vegetable Oil Mills, Portland, Nutcake Meal, etc.
Royal Mail Steam Packet Co., Seattle, European Freight Service.
Skagit Steel & Iron Works, Sedro-Woolley, M. A. C. Tugger
Hoists. - .
Tillamook Cheese Association, Tillamook, Tillamook Cheese.
R. M. Wade & Co., Portland, Drag Saws.
Washington Nursery Co., Toppenish, Nursery Stock.
West-Made Desk Co., Portland, Mfgrs. of Office Furniture.
Western Pine Association, Portland, Western Pine Lumber and
Boxes.
Western Red Cedar Association, Spokane, Pentrex Poles. .
O. B. Williams Co., Seattle, Sash, Doors, Cabinet Work.
Yakima Fruit Growers Association, Yakima, Big "Y" Apples. '
What advertising did for Snow
makes
a
sales
increase
of 800, in jive years.
TJVER notice' in football haw often a, winning team is built around one man?
--'He's the entering wedge. He finds the "holes," plunges through and
plants the ball behind the goal for a touchdown. '
; This same principal works equally well in building a business. The con
cern making a large line of products, cannot feature them all. Two or
three must be the leaders often only one. For it has been proven con
clusively in selling and advertising that to concentrate interest on a few
things rather than many, is the line of least resistance.
Picking the "leader
of the line"
1 Just as there is a man in every winning
team best fitted to be the leader, so among
the products of any successful house there
is one item of greatest possibilities. When
the Pacific Coast Biscuit Company, with
their big chain of plants began looking for
a leader,-one product stood out over the
rest a dainty, crisp,' salted cracker-of un
usual quality. It had been happily named
Snow Flakes. Quality, name and package .
were right. So the Pacific Coast Biscuit
organization third largest of its kind in
America decided that. Snow Flakes would
be the leader of the P. C. B. line.
Advertising made it a
household word
Successful selling today must go farther ,
,than providing a good product or rinding a
' leader. There is a forcex that tells thou- -sands
or millions about your product, and
does it today! In the Oregonian we reach
over 340,000 people. If would take one man
working 10 hours a day, 2933 days, or near
ly eight years, to tell this story by word-of-
mouth. ; '
So, the Pacific Coast Biscuit .Company .
adopted a. policy of consistent advertising
for Snow Flake Crackers. . Since 1916 they
have been consistently advertised, and' the '
slogan! "Don't ask lor crackers say Snow
; Flakes," is now spoken by millions of house
wives, from Alaska to San Diego, v
, In a letter to us of May 4, 1922, Mr.
Charles M. Thomsen, Assistant General
Manager, says, "As close as we can check .
back on our records, we. find that between
the years 1915 and 1921, our actual baking
increase on Snow Flakes amounted to approx
imately 800. These figures are very grati
fying indeed, and , we trust they will be of
value to you in your advertisement."
We have helped develop
this "team leader"
We point witk great pride to our connec
tion with the Pacific Coast Biscuit Company,
as their advertising counselors and agents,
from the time that the "Snow Flake idea"
was conceived until it has grown full-sized,
into one of the outstanding merchandising
successes of the country. Our organization
has helped to visualize and . to express the
ideals which have made the Pacific Coast
Biscuit Company one of the commercial
giants of the West.
"The Vital Force in
Business" sent to
-, executives
This little volume, bound in cloth, out
lines briefly what advertising under our
direction, has helped to accomplish for many
of the leading manufacturers and industries
of the West . A prominent California ad
vertiser writes us, "It covers its subject in
such a comprehensive way that it is a
ardent plea for advertising to those who
. have thus far considered themselves beyond
advertising's assistance, and the story is
told in such a manner that not a single point
would be lost to anyone however uninitiated
in the arts of. advertising."
A copy, of "The Vital Force in Business"
will be sent without obligation to executives
who write for it on their business letterhead.
Botsford" G
0
omstarititt
Go
Advertising
Oldest National Advertising A-gericy on the Pacific Coast
Portland and Seattle
t Established in 1902
Member American Association of Advertising Agencies